Web copywriting

Your website is your ‘shop window’ and possibly your main sales channel.

Your web content must therefore be:

  • direct and concise
  • easy to read (jargon free)
  • persuasive (convincing your customer to buy your products/services)
  • optimised for search engines
  • regularly updated.

That’s where we come in.

Increasing your website visitors

We write clear, concise web copy that will appeal to your customers and keep them on your website – rather than leaving for a competitor’s site!

We offer a range of web packages, from compiling a website from scratch through to revamping your existing site.

Search engine optimisation

Our web-friendly content will enhance your online visibility on Google and other search engines.

We can also:

  • help you with blogging, e-newsletters and social media (e.g. Facebook, Twitter and LinkedIn)
  • advise you on a range of external factors to improve your search engine optimisation.


A blog (i.e. an online log) is a great way to drive targeted traffic to your website.

We can set up a blog on your site and provide regular content on specific themes. Find out about some of our blog projects on the Bright Words portfolio page.

Email marketing

We’re all bombarded with emails on a daily basis so your campaign must stand out from the crowd and get straight to the point. We can help you to create emails that people will want to read – and not send to the recycle bin.

So, why not contact us today and find out more about our web and digital copywriting services?