As a freelance copywriter, I work on a lot of business websites, from property agencies through to engineering companies, energy businesses and even tea consultancies.
Whatever the project, I am constantly surprised by the number of businesses who haven’t included an ‘About us’ page in their website plan. One client even told me that he wanted to remain anonymous on his website. But, for me, the ‘About us’ page is one of the most important pages. In fact, it is one of the most visited pages on my own website (leaving aside the home page).
Putting the personality in your business
From a psychological perspective, most prospective customers will want to know a little about you before they part with their hard-earned cash and give you their business. That’s only natural. Clients will want to know about your skills and personality but, most importantly, they’ll want to know what sort of person they’d be dealing with. So, it's absolutely vital that you get this right.
Here are a few tips for creating a compelling ‘About us’ page:
By following these tips, you’ll be well on your way to creating a compelling and dynamic ‘About us’ page that really sells your services – and yourself – to prospective customers.
If you’d like some advice or help with planning or developing your business website, give us a call today on 07767 252464. We help businesses of all shapes and sizes to transform their online marketing and create dynamic websites that sell their products and services effectively.