Healthcare copywriting
Healthcare content needs to be clear, direct and clinically accurate. You can’t risk confusion, ambiguity or, worse still, misinformation.
Patients are looking for timely medical information online while busy healthcare professionals want fast access to healthcare news and innovations.
As an experienced healthcare copywriter, I can help you engaging and digestible content for both patient and clinical audiences.
Clear, compelling healthcare marketing
Healthcare information is often heavy on jargon and buzzwords, causing confusing and ambiguity. Instead what’s needed is healthcare content that deliver clear, concise and engaging information.
From dementia care to diabetes management and mental health, I can cut through the jargon and make your content accessible and digestible. As an experienced healthcare copywriter, I also understand the strict regulations that come with healthcare marketing. And I’ll ensure that your content ticks all the right regulatory boxes.
An experienced healthcare copywriter
Over the past 10 years, I’ve written for all kinds of healthcare professionals and organisations – including Health Education England, medical diagnostics companies, clinical trials teams and the National Institute for Healthcare Research (NIHR).
I’ve crafted content for many different audiences, including doctors, consultants, allied healthcare professionals and patients. Alongside my work as a healthcare copywriter, I’m also involved in PPI (public patient involvement) research and I’ve helped with communications on numerous NHS, NIHR and NICE studies.
Sensitively written and empathetic
I have particular expertise in writing content for patient groups – and I’ve worked with numerous healthcare organisations on recruitment materials for clinical trials, research studies and surveys.
For example, I’ve written website content for a major UK acne research study, commissioned by NICE to assess the effectiveness of spironolactone to treat acne.
I also advised the clinical trials team on how to use social media effectively to find patient volunteers. The subsequent social media campaign has won many accolades in the healthcare sector.
Just a few examples of my healthcare projects...
- Editing patient information and providing social media guidance for a study assessing online questionnaires for eczema
- Advising on communications for various clinical trials, including a current study looking at the use of medicines in pregnancy
- Editing an online survey for the Citizen Advice initiative on skin tone
- Providing social media training for the National Institute of Healthcare Research
- Drafting leaflets and email content for a research study looking at how community pharmacists could play a larger role in managing skin conditions.
Read more about my work with healthcare clients
National Institute for Healthcare Research
I designed and delivered a two-hour training session on social media marketing for the National Institute for Healthcare Research (NIHR). This focused on how to use social media to encourage greater public involvement in healthcare research, particularly Reels, Stories and paid advertising on Facebook and Instagram.
Healthcare copywriting for Salisbury Hospice Charity
I produced all the content for Salisbury Hospice Charity’s new website. This included creating an information hub on the hospice for patients and their families – with details about palliative care, therapies, accommodation and hospice-at-home service.
The content needed to be written sensitively and explain their services in an empathetic and reassuring way.
Beaufort Care Group
I’ve produced all the copy for the Beaufort Care Group’s (BCG) new website. BCG provides high-quality residential care for children and young people with complex needs.
I worked closely with the team to ensure that the content reflected the unique strengths and selling points of each of their eight residential homes and supported accommodation across the south of England.
eIntegrity (Health Education England)
I spent eight years working with eIntegrity/Health Education England to promote NHS e-learning around the world. The profits from these sales are reinvested in the NHS. At the start, NHS e-learning was only being licensed to a few countries and now it’s used in more than 100 countries.
As a healthcare copywriter for eIntegrity, I developed the website from scratch and managed major email marketing campaigns and content marketing. My articles have been republished by the NHS and also the Royal College of Anaesthetists, helping to bring eIntegrity to a wider audience.
I was also instrumental in getting eIntegrity’s social media marketing off the ground.