Healthcare copywriting
Whether you’re reaching out to patients or clinicians, your message needs to be clear and concise. You can’t risk confusion, ambiguity or, worse still, misinformation.
As an experienced healthcare copywriter, I can help you with engaging, accessible content for both patient and clinical audiences.
Clinically precise and engaging content
Healthcare marketing often fall into two traps: either becoming too technical or oversimplifying the message at the expense of accuracy. Drawing on my extensive experience in the healthcare sector, I craft content that strikes the right balance, maintaining clinical precision while keeping readers engaged.
From dementia care to diabetes management and mental health, I’m experienced in writing about a wide variety of topics. As a seasoned healthcare copywriter, I also understand the strict regulations that come with healthcare marketing. And I’ll ensure that your content ticks all the right regulatory boxes.
An experienced healthcare copywriter
Over the past 10 years, I’ve written for all kinds of healthcare professionals and organisations – including:
- Health Education England
- medical diagnostics companies
- clinical trials teams
- the National Institute for Healthcare Research (NIHR)
- NHS research studies.
I’ve crafted content for doctors, consultants, allied healthcare professionals and patients. Alongside my work as a healthcare copywriter, I’m also involved in PPI (public-patient) research and I’ve helped with communications on numerous NHS, NIHR and NICE research studies.
Sensitively written and empathetic words
I have particular expertise in writing content aimed at patient audiences – and I’ve worked with numerous healthcare organisations on recruitment materials for clinical trials, research studies and surveys.
For example, I creating website content and provided social media advice for a NICE-commissioned UK acne research study. The study achieved exceptional recruitment rates, largely due to the success of the social media campaign.
Here are a few examples of my healthcare copywriting projects
- Editing and social media advice for a nationwide eczema study
- Communications materials to promote clinical trials recruitment
- Editing communications for a research study on skin conditions and skin tone
- Designing and delivering social media training for the National Institute of Healthcare Research (NIHR)
- Drafting marketing materials for a national study looking at the role of community pharmacists in treating skin conditions.
My copy makeover (Before and after)
Below is a short extract of content I rewrote for a client who provides residential care for children with complex emotional and behavioural difficulties.
Original content from the client
Beaufort Care Group’s aim is to provide children and young people with support, encouragement and new life experiences, through our commitment to changing and improving their lives we create safe and nurturing environments, where positive relationships can be built, growing their resilience and confidence to achieve their personal best.
Today Beaufort Care Group has 8 residential homes across Bournemouth and Dorset caring for young people aged 8-18 years old with complex emotional and behavioural needs. All the homes are in quiet residential areas.
New content
Beaufort Care Group provides high-quality residential care for children and young people with complex emotional and behavioural difficulties.
We have eight residential homes for children and young people aged 8-18 in Dorset, as well as supported living accommodation for young adults. The homes are all situated in quiet residential areas – giving young people a tranquil space to grow, develop and heal.
Read more about my work with healthcare clients
National Institute for Healthcare Research
I designed and delivered a two-hour training session on social media marketing for the National Institute for Healthcare Research (NIHR). This focused on how to use social media to encourage greater public involvement in healthcare research, particularly Facebook and Instagram. I showed my client how she could use Instagram Reels, Stories and video to raise awareness about the benefits of becoming a clinical trials volunteer.
Healthcare copywriting for Salisbury Hospice Charity
I produced the main landing page content for Salisbury Hospice Charity’s new website. This included creating an information hub on the hospice for patients and their families – with details about palliative care, therapies, accommodation and hospice-at-home service.
The content needed to explain the hospice’s services in an empathetic and reassuring way for patients and their families.
Beaufort Care Group
I’ve produced all the copy for Beaufort Care Group’s (BCG) new website. BCG provides high-quality residential care for children and young people with complex needs.
I worked closely with the team to ensure that the content reflected the unique strengths of each of their eight residential homes and supported accommodation across the south of England.
eIntegrity (Health Education England)
I spent eight years helping eIntegrity/Health Education England to promote NHS e-learning around the world.
The profits from eIntegrity’s licence sales are reinvested in the NHS. When I started working with eIntegrity, NHS e-learning was only being licensed to a few countries. Now, it’s used in more than 100 countries…thanks to the success of our marketing activities.
As part of my work, I developed the website from scratch and managed major email marketing campaigns and content marketing. My articles have been republished by the NHS and also by the Royal College of Anaesthetists, helping to bring eIntegrity to a wider audience.
I was also instrumental in getting eIntegrity’s social media marketing off the ground.