About the client
Saïd Business School offers a wide range of courses, such as MBAs and short executive courses, attracting high-flying CEOs and ambitious students from across the world.
The School’s website attracts millions of visitors each year.
The challenge
The in-house Marketing team approached me to help with a major website refresh. The aim was to reduce 11,000 pages to just a few hundred pages and produce clear, compelling content to promote the school’s programmes to new audiences.
The solution
This project involved turning around a high volume of work to very tight timescales, working closely with the in-house team to manage conflicting priorities and a huge amount of content. My client was delighted with the website, which showcases this fantastic school to full effect.
Since then, I’ve been regularly asked to help out on other projects by the Marketing team and other departments across the university. This includes a large project to rewrite 150 associate fellow profiles.