The Hampshire-based engineering company designs and manufactures high-pressure precision equipment for some of the world’s largest oil and gas, power generation and petrochemical companies, such as BP and Exxon Mobil.
Puma Engineering’s old website was text-heavy, weighed down with jargon and difficult for the user to navigate.
What I delivered
I was brought in by local marketing agency Blue Bee to develop brand-new content for Puma Engineering’s. I immediately set to work – interviewing the engineering team, reading through their existing brochures and documentation, looking at their existing website and completing competitor analysis.
Working closely with Blue Bee’s designers and the client, I set about writing clear, engaging content that summed up their unique selling points in a clear, digestible way – without losing any of the technical accuracy. The content has been fully optimised for SEO to increase web traffic.
Here’s what Puma Engineering said about the website:
And this is what Blue Bee said about my work: