Puma Engineering

The project

Puma Engineering is a Hampshire-based company that designs and manufactures high-pressure precision equipment for some of the world’s largest oil and gas, power generation and petrochemical companies. Clients include the likes of BP and Exxon Mobil.

The company’s old website was text-heavy, weighed down with jargon and difficult for the user to navigate so the firm was looking for a refresh.

What I delivered

I was brought in to develop brand-new content for Puma Engineering’s website by marketing agency Blue Bee. I immediately set to work – interviewing the engineering team, reading through their existing brochures and documentation, looking at their existing website and completing competitor analysis.

Working closely with the agency and the client, I wrote clear, engaging content that summed up their key strengths in a digestible way – without losing any of the technical accuracy. The content has been fully optimised for SEO to increase web traffic.

Outcome

Here’s what Puma Engineering said about the website:

The engineering industry is detail-oriented and is well-known for its technical jargon. Our old website was cramped…busy navigation bars also complicated the user experience. Our new website is succinct but informative…If you are visiting for the first time, the site is instructive and user-friendly. Pages divide into clear-cut sections, and our projects document the brief and outcome.