Puma Engineering

The project

The Hampshire-based engineering company designs and manufactures high-pressure precision equipment for some of the world’s largest oil and gas, power generation and petrochemical companies, such as BP and Exxon Mobil.

Puma Engineering’s old website was text-heavy, weighed down with jargon and difficult for the user to navigate.

What I delivered

I was brought in by local marketing agency Blue Bee to develop brand-new content for Puma Engineering’s. I immediately set to work – interviewing the engineering team, reading through their existing brochures and documentation, looking at their existing website and completing competitor analysis.

Working closely with Blue Bee’s designers and the client, I set about writing clear, engaging content that summed up their unique selling points in a clear, digestible way – without losing any of the technical accuracy. The content has been fully optimised for SEO to increase web traffic.

Outcome

Here’s what Puma Engineering said about the website:

The engineering industry is detail-oriented and is well-known for its technical jargon. Our old website was cramped…busy navigation bars also complicated the user experience Our new website is succinct but informative…If you are visiting for the first time, the site is instructive and user-friendly. Pages divide into clear-cut sections, and our projects document the brief and outcome.