National Institute for Healthcare Research (NIHR)

The project

I was asked by Chrissy Sturt, Communications Lead from the National Institute for Healthcare Research (NIHR), to provide one-to-one social media marketing training on Instagram and Facebook. Chrissy is setting up a new research hub in southern England which will give members of the public opportunities to get involved in healthcare research. She’s keen to promote these opportunities using social media.

Chrissy already had a good understanding of social media so she was looking for training that covered the latest trends and tactics for 2023.



What I delivered

I designed and delivered a two-hour bespoke training session which focused on how Reels, Stories and paid social media could be used to raise the research hub’s profile and build a loyal and engaged following across social media. This included examples of best practice from the healthcare and nonprofit sectors.

Chrissy is already applying her new Reels knowledge to widen the reach and engagement across her two main platforms.

After the session, she said: “I’d recommend Karen’s social media training. She has a thorough knowledge across all platforms, and real insight into algorithms and ads. She went above and beyond to assess our accounts and had many good suggestions for how we might grow our embryonic accounts. I’d highly recommend her bespoke courses.”

See some more examples from my portfolio