Email copywriting

Email marketing is still one of the best and most affordable ways to get your services or products in front of your customers.

But, we’re all bombarded by emails constantly. So, you’re competing with lots of other businesses to get eyeballs on your emails.

That’s where I can help – as an experienced email copywriter. I’ll create eye-catching emails that get read by your ideal customers.

Turn readers into buyers with emails that convert

According to research, 47% of UK customers have made a purchase following a marketing email they’ve received, showing just how powerful it can be.

There’s a lot of psychology involved in email marketing – you need to get recipients to read your emails in the first place and then persuade them to buy your products or services. But, there’s no doubt about it: a compelling campaign can deliver fantastic results.

With my email marketing campaigns, I use proven tactics to help draw your readers in and convince them to read on.

(source: Royal Mail research)

make a purchase

Eye-catching emails that get all the clicks

If you feel like your emails are not really connecting with your audience or your words are lacking a bit of sparkle, then please get in touch.

As an experienced email copywriter, I’ve written successful campaigns for all kinds of organisations – in the healthcare, training, charity and finance sectors. And I can help you too.

Read the case study below to find out how I helped a training provider turn a failing event into a roaring success (and a sell-out).

What I offer as an email copywriter

A Zoom or face-to-face session to discuss your objectives and campaign
A sequence of 3-4 emails for a targeted campaign to your mailing list
One review round (for any tweaks or comments).
Uploading the content to your chosen email platform.
Graphic design for MailChimp, Active Campaign etc (optional extra)

Cost

From £299 per email campaign

So, how does it work?

We’ll discuss your brief in a video call or in person and go through your business and campaign goals. This session helps to ensure that messaging is tuned to your business and your audience. You’ll then review the draft and request any changes or comments.

I can either supply the content for you to distribute or I can manage the whole mailing from start to finish, working with an experienced graphic designer to create eye-catching visuals.

Alongside email copywriting, I can also help with integrated website and social media marketing campaigns.

A few words from my lovely clients…

Karen is the consummate professional. Her copywriting and social media marketing skills are outstanding. She always takes the time to understand every aspect and concept of your business, product or service before putting pen to paper. Karen’s copywriting and social media marketing skills have been invaluable to Inspire MediLaw. I highly recommend Karen.

Karen is a diligent and consummate freelance copywriter She is also much more, adept at advising on communication strategy, social media and SEO. Karen can provide a one-stop-shop for SME organisations to improve their market reach and profile.

Karen worked with me for six years on supporting eIntegrity marketing and communications. She provided copy for the website and marketing collateral and, more importantly, was able to advise on how to maximise opportunities to realise maximum impact around all marketing channels.

I would not hesitate in recommending Karen to any organisation.

From low sales to a sold-out event

Inspire MediLaw provides medico-legal training for doctors and lawyers. They were struggling to sell tickets for a paid webinar on patient consent. The webinar was due to be hosted by eminent legal professionals but it was proving difficult to generate interest in such a dry topic. So, my client needed the services of an expert email copywriter.

I designed a campaign to appeal to Inspire MediLaw’s audience of doctors and lawyers – based on the concept of ‘Are you up to date on the law?’. This campaign increased sales from 5 to 100 in the space of a few days.

My client has since asked me to manage their marketing as a whole.