Email copywriting

Email marketing is still one of the best and most affordable ways to reach your customers.

Standing out in a crowded inbox is not easy, though. I specialise in email copy that turns readers into customers and helps you gain an edge over your competitors.

Done well, it could be the highest-returning thing you do with your marketing budget.

Proven benefits of hiring an email copywriter

47% of UK customers* have made a purchase because an email campaign caught their eye. It shows that email marketing is still thriving today. The secret is to make sure your email stands out amongst the cliched sales messages that so many companies push out.

As an experienced email copywriter, I use proven tactics to craft emails that get read and get results.

*Source: Royal Mail

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Eye-catching email campaigns that get results

I’ve crafted successful email campaigns for some of the UK’s top businesses. So, you’ll benefit from all that experience when you hire me.

I work on campaigns for clients in healthcare, technology, education, not-for-profit and professional services. See the case study below to find out how I helped a medico-legal training provider turn a failing event into a sell-out success.

Fancy similar results for your business? Then, book a call to discuss your email marketing today.

How the process works:

We'll start with a 60-minute video call to go through your goals in detail
I'll craft an email sequence that speaks to your target readers
You'll review the content and we'll run through any tweaks
We'll upload the content and visuals to your chosen email marketing platform and launch your campaign.

Looking for support beyond email marketing? I can also help you with website content and social media marketing, keeping your messaging consistent and clear across everything you do.

Cost

From £325 per email campaign

Results for clients

Enrolments in a COVID learning programme for a healthcare client

2000

Increase in online sales for a medico-legal webinar

1900 %

Countries reached with email marketing sales

112

A few words from my lovely clients…

Karen is the consummate professional. Her copywriting and social media marketing skills are outstanding. She always takes the time to understand every aspect and concept of your business, product or service before putting pen to paper. Karen’s copywriting and social media marketing skills have been invaluable to Inspire MediLaw. I highly recommend Karen.

Karen is a diligent and consummate freelance copywriter She is also much more, adept at advising on communication strategy, social media and SEO. Karen can provide a one-stop-shop for SME organisations to improve their market reach and profile.

Karen worked with me for six years on supporting eIntegrity marketing and communications. She provided copy for the website and marketing collateral and, more importantly, was able to advise on how to maximise opportunities to realise maximum impact around all marketing channels.

I would not hesitate in recommending Karen to any organisation.

Karen has delivered well-researched, interesting and effective email and blog content. With a great attention to detail, quick responses and significant knowledge, it's been great to work with Karen. I would definitely recommend her and look forward to working together on future projects.

We were impressed with Karen's creative skills in supporting us with a recent email marketing project. Karen took time to listen, ask relevant questions, and get a real feel of our independent estate and lettings agency. She delivered great content, and we wouldn't hesitate to approach her again in the future.

Case Study

Transforming low ticket sales to a sell-out

When Inspire MediLaw first approached me, they were struggling to sell tickets for an event on patient consent.

Drawing on my experience as an email copywriter, I crafted a campaign that spoke directly to doctors and lawyers on the theme of ‘Are you up to date on patient consent?’

As a direct result, ticket sales rose from a disappointing 5 to a sell-out (100 tickets). The team was so impressed that they asked me to take on all their marketing activities – a role I went on to fulfil for several years.

Ready to make your email campaigns work harder for your business? Then please get in touch.