Email copywriting

Email marketing is still one of the best and affordable ways to reach more customers.

Standing out in a crowded inbox is not easy, though. I specialise in email copy that turns readers into customers, helping you gain the edge over your competitors.

Let’s get those emails landing in the right way with your customers.

Proven benefits of hiring an email copywriter

47% of UK customers* have made a purchase because an email campaign caught their eye. It shows that email marketing is still thriving today. The secret is to make sure your email stands out amongst the cliched sales messages that so many companies push out.

As an experienced email copywriter, I use proven tactics to craft scroll-stopping emails that are actually read.

*Source: Royal Mail

Make a purchase

Eye-catching email campaigns that get results

Get in touch if your emails aren’t landing the way you’d like. Together, we’ll make sure your emails offer potential customers something they simply can’t resist.

With me, you’re getting an experienced email copywriter who crafts successful campaigns for top brands. So, you’ll benefit from all that experience when you hire me.

I work on campaigns for clients in the healthcare, education, not-for-profit and professional services. See the case study below to find out how I helped a medico-legal training provider turn a failing event into a sell-out success.

Fancy similar results for your business? Then, book a call to discuss your email marketing today.

How the process works:

We'll start with a 60-minute video call to dig into your goals
I'll craft an email sequence that speaks to your target readers
You'll review the content and we'll run through any tweaks
We'll upload the content and visuals to your chosen email marketing platform and launch your campaign.

Looking for support beyond email marketing? I can also help you with website content and social media marketing – keeping your messaging consistent and clear across everything you do.

Cost

From £325 per email campaign

Results for clients

Increase in online sales for a healthcare webinar

0 %

Enrolments in a COVID learning programme

Countries reached with email marketing sales

A few words from my lovely clients…

Karen is the consummate professional. Her copywriting and social media marketing skills are outstanding. She always takes the time to understand every aspect and concept of your business, product or service before putting pen to paper. Karen’s copywriting and social media marketing skills have been invaluable to Inspire MediLaw. I highly recommend Karen.

Karen is a diligent and consummate freelance copywriter She is also much more, adept at advising on communication strategy, social media and SEO. Karen can provide a one-stop-shop for SME organisations to improve their market reach and profile.

Karen worked with me for six years on supporting eIntegrity marketing and communications. She provided copy for the website and marketing collateral and, more importantly, was able to advise on how to maximise opportunities to realise maximum impact around all marketing channels.

I would not hesitate in recommending Karen to any organisation.

Karen has delivered well-researched, interesting and effective email and blog content. With a great attention to detail, quick responses and significant knowledge, it's been great to work with Karen. I would definitely recommend her and look forward to working together on future projects.

We were impressed with Karen's creative skills in supporting us with a recent email marketing project. Karen took time to listen, ask relevant questions, and get a real feel of our independent estate and lettings agency. She delivered great content, and we wouldn't hesitate to approach her again in the future.

Case Study

Transforming low ticket sales to a sell-out

When Inspire MediLaw first approached me, they were struggling to sell tickets for an event on patient consent.

Drawing on my experience as an email copywriter, I crafted a campaign that spoke directly to doctors and lawyers on the theme of ‘Are you up to date on patient consent?’

As a direct result of this campaign, ticket sales rose from a disappointing 5 to a sell-out (100 tickets). The team was so impressed that they asked me to lead their website refresh and future marketing.

Ready to make your email campaigns work harder for your business? Then please get in touch.