Sectors
Over the past 20 years, I’ve written content on pretty much every topic imaginable – from heat pumps to university courses, and from luxury homes to festive jumper campaigns. I love the variety that my copywriting work brings.
As a seasoned copywriter, I’ll adapt my style to suit your business…whether you want a cheeky vibe or a more formal tone.
Tuned to your customers’ wavelength
My job is to find the right words to prompt potential customers to act – by booking a call, visiting your website or buying your products/services. That involves a lot of psychology – to push readers across the line and make the sale.
You might be wondering how I write confidently about topics like engineering, property, education, or science. I’m not an expert in all of these fields – but I don’t need to be.
What I do bring is the ability to listen carefully, understand what you want to say, and shape your message in a way that’s clear, engaging, and right for your audience. I can often find a new or unique angle that sets you apart from your competitors.
Work for different sectors
Over the years, I’ve had the chance to write for clients in a wide range of sectors – from engineering and education to property, science, and professional services. It’s one of the things I love most about my work: the variety keeps things fresh and gives me the chance to dive into new topics and challenges.
Below, you’ll find a few of the industries I work in most often…but it’s by no means a complete list. So, if your sector isn’t mentioned, don’t worry. I’d still love to hear from you.
Just get in touch and book an initial chat. We can talk through what you’re looking for and see if I’m the right fit.
Topics that I don’t write about
There are a few topics I don’t write about because these don’t sit well with me. So, I don’t write about gambling, tobacco or the sex industries and I tend to avoid writing about politics.
Apart from those few exceptions, I’m happy to cover most topics. Let’s book a call to see if we’re a good fit.