The challenge
For seven years, I managed marketing communications for eIntegrity, a community interest company that licences NHS e-learning programmes to healthcare professionals in the UK and overseas. All the profits are reinvested in NHS training.
The solution
As part of this project, I helped steer the marketed strategy in collaboration with the management team. I also worked on website content, blogs, feature articles, social media marketing, email marketing, ads, brochures and leaflets. I worked closely with the core eIntegrity team and other external partners, such as graphic designers and web developers.
My marketing work has helped eIntegrity grow its learning base, from just a handful of countries to more than 140 countries around the world.