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Blog

Here, we share our thoughts on a whole range of topical copywriting and social media marketing themes.

How to use video effectively on social media

How to use video effectively on social media

If I could only share one tip for social media marketing in 2022, it would be to use video on your platforms. Video has exploded on all the main platforms in recent years. Speaking late last year, Facebook CEO Mark Zuckerberg said that “video now accounts for almost...

What is a social media audit?

What is a social media audit?

If you're a business owner, like me, the start of a new year presents the perfect opportunity to reassess your business priorities and plan for the year ahead. It's also a great time to reflect on your marketing, including your social media marketing. Perhaps you've...

Even famous songwriters need an edit button

Even famous songwriters need an edit button

Unless you've been hiding underground for the past few weeks, you've probably heard that The Beatles' 'Get Back' film was launched last week – to considerable fanfare. Directed by Peter Jackson (of The Hobbit fame), the film draws on more than 60 hours of footage shot...

How to use hashtags to grow your social media presence

How to use hashtags to grow your social media presence

If you're active on social media, you're probably using hashtags. But are you using them effectively? Hashtags can help you improve your reach and visibility on social media platforms but only if you use them in the right way. And, are you tailoring your hashtags for...

How to write a killer lead magnet

How to write a killer lead magnet

‘Lead magnet’ is an awful term, I know. But a good lead magnet does exactly what it says on the tin – it’s a really powerful way for businesses to bring in new leads and customers. As a copywriter, I’ve seen how a lead magnet can help generate new business. Just this...

Should you use Clubhouse to promote your business?

Should you use Clubhouse to promote your business?

Have you tried Clubhouse yet? Over the past few months, I’ve been trialing this new social media app and finding out whether it can add real value to my marketing. Or is it just another platform for frazzled social media managers to manage and a gimmick that will...

7 tips for getting in front of your customers on LinkedIn

7 tips for getting in front of your customers on LinkedIn

I’m a huge fan of LinkedIn. And I think it’s an incredibly underrated social media platform. LinkedIn has undergone a massive transformation over the past few years. It’s no longer just for job hunting. Each week, there are 9 billion content impressions on LinkedIn....

How to proofread like a pro

How to proofread like a pro

Do you sometimes send out an email and suddenly get that sinking feeling when you realise there’s a typo in it? Or are you the eagle-eyed one in the office who picks up other people’s grammatical howlers? Proofreading matters. Whatever industry you work in, you’ll...

Stay at home: getting the message across loud and clear

Stay at home: getting the message across loud and clear

Nine out of ten people are sticking to the UK Government’s ‘stay at home’ measures during the lockdown, according to a new study commissioned by Imperial College London. The study suggested that people in the UK performed better in this respect than people in almost...

Plain English, pedantry and power

Plain English, pedantry and power

Over the weekend, it emerged that Jacob Rees-Mogg, the new Leader of the House of Commons, has issued a style guide to his office HQ staff, which has since garnered much media attention. On the surface, perhaps, having a style guide doesn’t seem like the strangest...

How to write a killer personal profile

How to write a killer personal profile

What makes a great profile? How can you make it readable and engaging? Over the years, I’ve written many hundreds of business profiles for a pretty eclectic bunch of people – including CEOs, business leaders, entrepreneurs, rock stars, supermodels and world-renowned...

What Mad Men tells us about getting a good copywriting brief

What Mad Men tells us about getting a good copywriting brief

A client recently asked me whether the copywriting industry was really like the US series Mad Men. If you’ve seen the show, you’ll know that it follows the highs and lows of an advertising agency team in Madison Avenue, New York during the 1960s. I replied that the...

How to use your blog to grow your business

How to use your blog to grow your business

I’m often asked by clients whether they should start a blog and whether this can really generate leads and new business. My answer is usually ‘yes’ and ‘yes’. But (and this is probably the bit you don’t want to hear), blogging is not a quick win. You do need to...

Facing a personal crisis when you’re self-employed

Facing a personal crisis when you’re self-employed

In this blog, I reflect on some life-changing events which have affected me personally. Some readers may find the themes distressing but I hope that the blog provides helpful, practical advice for anyone facing a similar situation. I love working as a freelancer...

What the music of The Beatles tells us about storytelling

What the music of The Beatles tells us about storytelling

Last weekend, I was lucky enough to see Paul McCartney live at the O2 in London. It was a spectacular show – 38 songs (mainly from his Beatles' and Wings' back catalogue) in three hours. To top it off, Ringo Starr and Rolling Stone Ronnie Wood joined McCartney on...

How to create a compelling ‘About us’ page on your website

How to create a compelling ‘About us’ page on your website

As a freelance copywriter, I work on a lot of business websites, from property agencies through to engineering companies, energy businesses and even tea consultancies. Whatever the project, I am constantly surprised by the number of businesses who haven’t included an...

Has Twitter destroyed its USP?

Has Twitter destroyed its USP?

Last week, Twitter increased the maximum limit on tweets from 140 to 280 characters following a successful global trial. The change has been introduced in all languages except Chinese, Japanese and Korean. According to Twitter, the changes were being introduced to...

Trump and the case of the serial typos

Trump and the case of the serial typos

Many people are wondering why on Earth Donald Trump decided to manage his own Twitter account. Whatever your politics, you’ll probably agree that it’s not doing him any favours right now. Quite apart from the sudden outbursts and poor diplomacy on Twitter (and...

How to overcome writer’s block

How to overcome writer’s block

You know the feeling. You’re staring at a blank piece of paper and you just don’t know what to write. Even copywriters suffer from the proverbial writer’s block from time to time. So, how do you overcome it and unleash your creativity? As a professional copywriter, I...

Is the sales letter dead?

Is the sales letter dead?

Like me, you probably receive a lot of sales letters through the post and many of them probably go straight in the bin. So, is there still a place for the traditional sales letter in 21st century marketing and, if so, what are the best tactics for grabbing your...

Ceramic poppies, festive TV ads and great storytelling

Ceramic poppies, festive TV ads and great storytelling

This year, I’ve been amazed at how the centenary commemorations for World War 1 have captured the imagination of people, both young and old alike. Look, for example, at the huge interest shown in the display of 888,246 ceramic poppies at the Tower of London, with each...

Oh so buttery: how an innovative beauty cream is helping the NHS

Oh so buttery: how an innovative beauty cream is helping the NHS

As a copywriter and marketer, I keep a close eye on the success of new companies in my home city of Salisbury. I was therefore delighted to read that the My Trusty® body butter had scooped silver for ‘Best New Body Care Product’ in the national Pure Beauty Awards last...

Simply mouth-watering: what M&S tells us about great marketing

Simply mouth-watering: what M&S tells us about great marketing

If you’ve watched any TV recently, you may have caught the new M&S food adverts. They’re the ones with the spinning eggs, the exploding berries and the irresistibly catchy tune. As a copywriter, I naturally take great interest in how companies market themselves...

Are we seeing a return to print marketing?

Are we seeing a return to print marketing?

This weekend, I was interested to read that Next clothing sales have overtaken those of ailing retailer M&S for the first time ever. Business analysts are putting this success down to better design, the success of the company’s online business but also,...

When social media goes wrong…

When social media goes wrong…

Social media can be a hugely powerful communications tool but it can also cause real reputational damage if it is not managed effectively. I’ve recently been following a social media campaign from a major pharmaceutical company. In 2012, the company discontinued a...