If you’ve had a look around my website, you may well have a few questions about working with me.
I’ve answered some of the most common questions I get asked below. But please give me a shout if you have any other queries.
Some businesses choose to write their own copy, particularly when they’re first starting out. And there’s nothing wrong with that. But hiring a professional copywriter is a long-term investment. You’re hiring a professional who is not just skilled at writing…they’re skilled at writing persuasive copy that connects with readers.
A customer’s first interaction with your business may well be through your website, email marketing or blogs. So, you’ll want to make the impression from the start. Often, I’m approached by clients who’ve written their own content but they feel it’s not resonating with their readers or delivering results.
As an experienced freelance copywriter, I use tried-and-tested tactics to help you win potential customers over. I look at your business through their eyes – bringing out your unique selling points and tuning the content to your customers’ needs.
What’s more, by hiring a freelance copywriter, you won’t have the hassle or stress of completing this yourself. You can take this task off your to-do list and get on with your day job.
I’ve helped dozens of clients with different marketing projects over the years. I work on all sorts of content, including:
Get in touch to find out more about how I can help your business.
I’ve included some rough prices on my main service pages so you can get a broad idea of the costs. However, every project is unique, so I’d need to know more about your project to provide an exact cost. For instance, some of my blog work involves interviews, whereas other projects are solely research-based. So, the costs vary depending on the scope.
Please get in touch for the exact costs for your project.
I’ve worked as a professional copywriter for more than 20 years, both in-house and as a freelancer. I’ve been lucky enough to work with many small businesses and some of the UK’s best-loved brands.
I’m very happy to put you in touch with existing clients if you’d like to know more about what it’s like working with me and the quality of my work.
I’m fortunate that a lot of my work comes through referrals from existing clients and repeat business. Some work also comes from website enquiries and social media – particularly LinkedIn.
I’m a mid-priced copywriter. I don’t charge silly prices and I’m also not the cheapest. There are many firms in far-flung lands offering copywriting services for peanuts. However, these firms often have a reputation for producing high-volume, low-quality content. You get what you pay for at the end of the day.
When you hire me, you’re getting an experienced copywriter with proven expertise in crafting high-impact content for many businesses.
I’m an ethical copywriter – so I keep my costs in line with industry rates. Learn more about the going rates for UK copywriters on the ProCopywriters website.
It’s very important to me that you’re happy with the words I write for you.
When you read the draft, you may have a few tweaks or comments. That’s all part of the process. My quote includes one review round for you to make any comments or request any changes.
If you later decide you’d like more changes further down the line, that’s fine, too, but this would incur an additional charge (at a rate of £42 per hour).
This really depends on what you need. We’ll agree on timescales at the start I’ll keep you fully updated on progress throughout.
I’m always honest and realistic about the timescales. I always spend the time upfront getting it right rather than delivering a rushed job that compromises on quality.
The timescales also depend on how quickly you can provide any necessary information or share feedback on the draft. If there’s a delay, this is likely to impact on the turnaround time.
It’s very important to me that your content meets your needs and expectations.
That’s why I always invest a lot of time upfront (at the briefing stage) to ensure I fully understand what you’re looking for.
But don’t worry if you do need any changes. I include one round of tweaks and comments in my costs.
Obviously, if you decide to change the brief substantially midway through the project, I’d need to charge additionally for any extra work.
For new client projects, I ask for a 25% deposit. I may ask for staged payments for large projects, but we can discuss this during our initial call.
Life happens and I understand that it’s not always possible to give lots of notice when you need some copy. If it’s a blog or a small project, I can usually fit the work in quickly. For larger projects, I’ll often need more notice.
I work flexibly around my clients. My usual working hours are Monday-Friday, 9am to 5.00pm.
I don’t tend to work at weekends (everyone needs a break, after all). But, if your project is very urgent, give me a call to see what we can do. Just to note that I charge extra for working unsocial hours (weekends, evenings and bank holidays).
For details of my current availability, please drop me a message or give me a call.
If I don’t have any capacity, I can usually recommend other trusted copywriters who can help.
The brief is possibly the most important stage of any project. Generally, I meet with clients on Teams or Zoom. However, if you live locally, I’m always happy to meet up (especially if you buy me a coffee 😉)
Before our meeting, I’ll send over a few questions to help me gather some initial information. This is all part of the briefing process.
For a fun take on this, take a look at my blog on what Mad Men teaches us about the copywriting brief.
Copywriting is my living and it pays my bills. So, I’m not able to offer copywriting for free, I’m afraid.
My costs reflect my experience and the investment I’ve made in keeping my skills and knowledge up to date. But, when you hire me, I guarantee that your copy will be in good hands.
I may well have experience writing about your sector but, to be honest, it’s not a showstopper if I haven’t. What’s important is that I have a clear understanding of your USPs (unique selling points) so I can convey this in an engaging way.
I’ve written for scientists, engineers, builders, tea experts, estate agents, joiners, financial experts, a supermodel (!?!?) and many others. So, I’m highly skilled in adapting my tone to suit different audiences.
I’ll look at your project with a fresh perspective. My clients often tell me that I’ve found a selling point or angle that they’d never considered before.
Fortunately, this is exceptionally rare.
If you have to cancel midway through a project, I would charge 50% of the original fee (minimum). That’s because I’ve already committed work and time to the project.
You may receive emails from ‘SEO experts’ in far-flung lands, offering to get your business website to the top of the Google rankings for next to nothing.
The reality is that no one can guarantee a page 1 ranking on Google – whatever they say. As an SEO copywriter, I’ll optimise your web content to help you get found. In fact, I’ve helped many clients achieve top rankings on Google.
I’ve also achieved top Google rankings for my own business (which might be how you’ve found me!)
However, Google rankings are never guaranteed. I’m happy to chat about this in more detail on a call.
I can help you with all aspects of your social media marketing, including:
Please book a call and I can answer any questions you may have.
Day-to-day social media management starts at £400 per platform per month. These charges are benchmarked against standard industry rates.
My social media training costs start from £199 and an audit from £275.
The exact cost will depend on your platforms and what you need (content, videos, community engagement etc). Please get in touch if you’d like to learn more.
I’d recommend a social media health check – which is essentially an audit of your platforms. This provides an overview of what’s working (and what’s not) alongside recommendations you can implement straight away.
This health check is an affordable option if you don’t have the funds to outsource your social media marketing.
I’ve managed social media marketing for clients since 2020 – helping businesses build their digital presence and drive leads and sales.
I originally trained with Kathryn Tyler and Nikki Cochrane, who are both nationally acclaimed social media specialists.
This involved a six-month Advanced Diploma in Strategic Social Media Marketing. Graduates from this programme regularly go on to manage social media marketing for top UK brands. So, when you hire me, you’ll be working with a social media specialist who has trained with the best.
I keep my skills up to date and I’m a founding member of The Social Club, a 200-strong group of female entrepreneurs and social media marketers.
For day-to-day social media management, I ask clients to commit to a minimum of three months. That’s because it takes time to build awareness and grow your social media presence.
I’ll be tracking the results weekly and sharing regular updates. This ensures we deliver on your business goals.