Technology copywriting
Whether you’re working in AI, cyber security or aviation, your technology content needs to be clear and engaging – without losing any of the technical accuracy.
As an experienced technology copywriter, I write content that cuts through complexity and jargon. Armed with 20 years’ copywriting experience, I can help you with insightful web copy, blogs, case studies, white papers and more.
Why use a technology copywriter?
As a technology copywriter, I’ll bring clarity to your messaging with razor-sharp copy that:
- explains complex topics and ideas clearly and succinctly – inspiring customers to learn more about your products or services
- shows how your offerings can solve customers’ problems and make their lives easier.
- injects personality into potentially dry topics.
Injecting personality into your tech content
Tech content should never be boring. But a lot of tech content simply lacks personality or sparkle – so it fails to connect with readers. As an experienced technology copywriter, I take a completely different approach – injecting personality and real-life examples to breathe life into dry topics. I write with a conversational, friendly tone designed to connect with readers. But, the content is always rooted in technical accuracy and precision.
What is involved in working with a tech copywriter?
First, we’ll meet (virtually) to have a chat about your brief. This is so important when I’m writing about technical products or services. Any background info is also helpful and I’m happy to chat with any other technical specialists in your team, as needed.
I’m forensic with my research (often this can take longer than the actual writing). So, if I can visit your site, see technical videos or chat with your team, that’s a real help. Armed with this information, I’ll write copy that sends out a clear, compelling message that gets your products or services in front of more customers.
A few of my clients…
I’ve written for world-leading tech companies such as QinetiQ and Inmarsat, as well as smaller engineering, software and life science businesses. I can turn my hand to all kinds of copywriting, including:
- blog content
- website content
- case studies
- conversion landing pages
- awards submissions
- annual reports
- magazine content
- email marketing
- printed brochures
- presentations
- flyers
- white papers.
Read more about some of my projects in the case studies section below.
I'm proud to have worked with some great tech clients...
FTA
FTA is a world-class commercial flight school that attracts students from around the globe. I created blogs and case studies to help the marketing team promote their training to new audiences. This work has drawn on my background in marketing for the aviation sector.
Inmarsat
I produced a new brochure to market Inmarsat’s world-leading satellite communications technology for prospective aviation customers around the world.
Working closely with the in-house Marketing team, I wrote content that explained the company’s highly technical offerings clearly and accurately.
A2Z Cloud
A2Z Cloud is an award-winning SaaS company that helps businesses streamline their operations and work in a smarter way using Zoho software.
Over the past two years, I’ve produced regular blogs, business case studies and SEO-friendly web content for the Marketing team. I’ve also drafted awards submissions that helped the company win regional business awards, further raising their profile across the industry.
Puma Engineering
I helped this Hampshire-based engineering company move from a text-heavy old website to a new website that explained their complex services clearly and effectively.
Clayton Herschel
Clayton Herschel is a world leader in infrared technology. The company asked me to produce copy for a new marketing brochure. The copy describes a technical topic in a straightforward way that non-technical people could understand. My client was delighted with the results and asked me to help with further marketing for an international exhibition.
Haworth Castings
For seven years, I produced bi-monthly blogs for this world-leading engineering company based in Hampshire. The topics are highly technical – focused on the company’s sand casting and gravity die casting. Working closely with the technical team, my blogs had a significant impact on Haworth Castings’ website traffic and helped them achieve number 1 Google rankings for five top keywords.
QinetiQ
I provided outsourced editorial support to this internationally renowned FTSE250 company for some years, working closely with the Marketing team on blogs, poster campaigns and feature articles.