Charity copywriting
In cash-strapped times, convincing people to donate or fundraise is tough. That’s when your marketing needs to work harder than ever.
As an experienced charity copywriter, I can help. I use powerful words that inspire fundraisers, donors, and volunteers to act.
Copy that connects with your readers
I specialise in helping charities reach a wider audience by blending emotional storytelling with data-driven strategies, setting your campaigns apart from the rest.
With 10+ years as a charity copywriter, I’m experienced in creating case studies, email campaigns, and attention-grabbing headlines. I’ve worked with all kinds of charities, including Help for Heroes, Hope and Homes for Children, Salisbury Hospice Charity and many smaller not-for-profit organisations. So, when you work with me, your charity’s voice will be in safe hands.
Your story, told the right way
Research shows that people are 22 times more likely to remember a fact when it’s wrapped up in a story. Storytelling is at the heart of every successful charity campaign. If you’re raising awareness for an underrepresented cause or sharing someone’s life story, I’ll tell your story with empathy, care, and purpose. My goal is to shine a light on your cause, inspire readers to donate and fundraise, and spread your message far and wide.
Whether it’s case studies, website copy, or social media posts, I’ll help bring your cause to life with stories and messages that connect – and leave a lasting impression on your audience.
Emails that stop the scroll
Getting eyeballs on your emails is hard. Each email is fighting for space in your reader’s inbox. That’s why every subject line, hook and message must grab attention and inspire action. I produce engaging email campaigns for fundraisers, donor appeals, and awareness drives.
Together, we’ll ensure that your emails not only get opened but also get results.
Social media marketing tailored to charities
Social media marketing can make or break your charity’s mission or campaign. I’ll help you with social media content that goes beyond simple likes and trust to build deeper engagement with your readers. Think shareable posts, thought-provoking campaigns, and content that turns followers into champions for your cause.
I offer social media training for charities, guiding you through current strategies to boost your visibility among donors and supporters. Whether you need full social media management, training, or strategy, I can manage all your social media marketing and take this task off your to-do list.
Get in touch today. Let’s discuss how I can help your charity make a measurable impact through creative social media marketing.
Your go-to charity copywriter
From website content, blogs, case studies, and leaflets to strategic messaging and multi-channel campaigns, I can support your marketing at every level.
Here’s what I offer as a charity copywriter:
- Words tuned to your audience. Every charity is unique, and so is my approach. You’ll get content tailored to your charity and readers (no cookie-cutter templates here).
- Empathy combines with strategy. I write with sensitivity and empathy to show why your cause matters. My words will always support your strategy and goals.
- Results that matter: Whether you’re looking to increase donations or raise greater awareness, I’ll help you with campaigns that generate measurable results.
Ready to reach a bigger audience? Contact me now and let’s share your story together.
My copy makeover (Before and after)
Here’s a sample of content written for a national charity, highlighting the challenges faced by carers in the UK.
Original content from the client
Relationships are rarely fixed throughout life, they grow and change with life stages and events, and people take the rough with the smooth most of the time. However, when a partner or family member becomes less able – and that may be for a variety of reasons although is usually associated with ill health – it may not be easy to acknowledge that a different kind of relationship will emerge.
Many people are carers without realising; providing support to a relative, partner or friend unpaid and on top of work and family commitments. With your support we aim to assist as many individuals as we can.
New content
Relationships rarely stay the same – they grow and change throughout our lives. But when a partner or family member becomes less able, often for health reasons, it can profoundly affect that bond.
Many people become carers without even realising it – offering unpaid support to a relative, partner or friend on top of their work and family commitments. With your support, we’re determined to help as many carers as we can.
I'm proud to work as a charity copywriter for many great causes
Salisbury Hospice Charity
Salisbury Hospice Charity needed new website content that would connect with donors and patients. I wrote material that shows the charity’s vital work, inspires support, and guides patients and families with essential information.
The Charity for Civil Servants
This charity helps civil servants navigate life’s challenges. From mental health awareness to money management, I’ve designed campaigns that inspire fundraisers, donors and volunteers. One particularly memorable campaign involved creating a playful comic series about skills-sharing, alongside lottery and festive jumper campaigns.
Driver Youth Trust
For this national charity, I developed a comprehensive social media strategy and email sequences to encourage teachers to engage in online SEND training.
Hope and Homes for Children
This Salisbury-based charity transforms children’s lives in some of the poorest parts of Europe and Africa. I brought their stories to life with several articles for the charity’s magazine.
My article profiling one of the charity’s fundraising supporters (an intrepid explorer) received commendation externally.
