Property copywriting

It’s a tough market out there in the property sector – with the cost-of-living crisis and a recession.

If you’re an estate agent, builder or architect, your marketing needs to work hard to sell what you offer and persuade readers to choose you over a competitor.

As an experienced property copywriter, I understand how the industry works and I can help you with results-focused copy that drives leads and sales.

An experienced property copywriter

Over the years, I’ve worked on all kinds of projects for estate agents, planning agencies and builders, including:

But, I’ve not only written about property – I’ve also restored old properties, owned listed buildings, managed buy-to-lets and worked for English Heritage. So, I’ve got lots of insider experience of the property industry and understand how to write persuasive copy for your market.

Property copywriting represented by a cottage

Property copywriting for your website

A staggering 78% of property hunters start their search online – so your website needs to be sharp and engaging.

Of course, when you work in the property sector, you’re selling a lifestyle – not just a house. As a seasoned property copywriter, I write high-impact copy that focuses on the benefits – not just the features of what you’re selling. It’s my job to get the unique selling points of each property in front of buyers.

You won’t find any cliches or tired descriptions here. Instead, you’ll get personality-packed copy that hits readers between the eyes.

78% of all
property searches
are online

Thumb-stopping copy that gets results

As a trained SEO copywriter, I understand how search engines work. I write SEO-rich copy that will help raise your visibility on search engines and drive more traffic to your website.

Local SEO is particularly important for estate agents and builders. So, your content will be crafted with handpicked keywords and phrases you want to be found for. 

If you prefer, you’re also welcome to supply your own keywords for me to weave into the content.

Social media marketing for estate agents and builders

Alongside my work as a property copywriter, I also provide social media marketing services.  Depending on your needs and budget, I can offer all kinds of support, from social media training through to full platform management. This includes creating content and visuals, scheduling and posting content, reaching out to customers and responding to comments. By hiring me, you’ll be getting a qualified and experienced social media marketing specialist. So, your marketing will be in safe hands.

Not sure what might suit you best? Just drop me a message and I’ll guide you through the difference options.

Ready to get started?

Let’s book in a chat and get your properties in front of more buyers.

I'm proud to work as a property copywriter for many clients. See just a few examples below.

Bright Words Palmer and Partners

Palmer & Partners estate agents

Palmer & Partners  is an estate agents that serves clients in Suffolk and Essex. They asked me for help with a new valuation email to send to prospective clients.

This is a critical piece of marketing for the business and the team was worried that their old letter was long-winded and full of information that would be better placed elsewhere.

I helped MD John Palmer and the team with a new email communication that conveyed their unique selling points clearly and succinctly.

A sample from the Humberts' website 'About us' page

Humberts estate agents

I was chosen by Humberts to write the content for their website refresh – a large project that needed to be delivered to tight timescales in line with a major rebrand. My job was to create high-impact content for each major service area – including residential property, rural/agriculture, commercial and rental.

The content was designed to match their distinctive new visual identity – and conveyed the strengths of one of the UK’s top property agencies.

Website copywriting for Tucker Joinery

Copywriting for property interiors firms

Family-run business Tucker Joinery designs and creates beautiful bespoke kitchens, orangeries, windows and furniture for clients across the south of England. I produced the content for Tucker Joinery’s new website, which reflects their fine craftsmanship and heritage.

The D&N Construction website

Builders and construction firms

D&N Construction is one of Salisbury’s leading builders. I was brought in to produce the content for the company’s new website – including copy for the main landing pages and case studies. I also designed a number of print ads for the business.

My client specialises in renovating listed/old properties and restoring them to their former glory – so it was a real treat to tell my client’s ‘property’ stories.

A close-up of the Charter House Planning website

Planning agencies

I produced the content for Charter House Planning – a planning agency based in Salisbury, Wiltshire. The team were struggling to find the right words to describe their business online. And that’s where I came in, producing landing page content and case studies that told their business stories in an engaging way.