Humberts Property Agency

The challenge

Humberts was launching a new brand identity and their marketing team wanted a new website to reflect the company’s fresh, vibrant tone of voice. I was asked to deliver all the content for the new website, covering their residential, commercial and rural services for clients.

The solution

The project involved interviewing a wide range of property experts from across the business and distilling this information into eye-catching and informative landing page content. I turned around content for 50+ pages in total.

Working to extremely tight deadlines, my focus was on delivering sharp, engaging copy that matched the fresh new tone of voice. Humberts’ Marketing Director was extremely pleased with the quality of the content and the efficient turnaround and she has since asked for help with other projects.

Karen has been a pleasure to work with on the launch of our new website, humberts.com. Karen took the time to really get under the skin of our business – our culture, values and the benefits that we offer our clients. This, combined with her natural flair for language and ability to manage and hit deadlines, was invaluable to us. All involved in our web project found Karen immensely engaging and easy to work with.