Brochure copywriting

A stunning printed brochure can set your business apart from the crowd in a world saturated with digital content. We’re all getting too many emails and ads, right?

As a specialist brochure copywriter, I deliver high-quality print marketing that sparks interest and attracts new customers.

An experienced brochure copywriter

Whether you’re looking for a 24-page brochure or a short leaflet, I can help.

Your copy will be written with speed readers in mind, with bold headlines, crisp language, and compelling calls to action…all perfectly paired with your design.

With more than 20 years’ experience as a brochure copywriter, I’ve helped brands like B&Q, Stagecoach and Marlborough College tell their stories. I’d love to bring your business story to life. Depending on your needs, I can either manage the graphic design and print elements through trusted partners or work with your suppliers.

Annual report copywriter

Annual reports are time-consuming to put together. So, why not outsource the copywriting, design and print to an experienced annual report copywriter?

I write words that tell your business story in a compelling way for stakeholders, partners, and employees. I can manage your project from concept to delivery, ensuring everything runs smoothly.

I’ve written and managed annual reports for FTSE 250 companies, efficiently handling tight deadlines and last-minute updates.

Direct sales letters

Tired of sales letters being ignored? I write attention-grabbing letters that hook readers from the first line and prompt them to take action.

I can support your broader marketing activities, including email campaigns, brochures, and web copy, keeping your brand voice consistent across every touchpoint.

Working with a brochure copywriter

Whether you need a brochure or an annual report, I’ll make the process as smooth and straightforward as possible. As a seasoned brochure copywriter, I understand the importance of delivering a project to budget and to time.

We'll kick off with a video call to run through your business goals
I'll produce a content plan and layout
Next, I'll complete detailed research before getting stuck into the writing
You'll have the chance to review the draft and suggest any tweaks
After the design wraps up, I'll complete some final post-design tweaks
Once you're happy, we'll send the brochure to print.

Cost

From £999 for a 16-page brochure

A few words from my lovely clients…

Karen is a master of concision – able to pare back the language to its essence but still to let it ‘sing’.

We really appreciated her thoroughness in checking facts and pushing us to be more robust in stating the actual value of our endeavours, rather than just trotting out details of delivery. We would thoroughly recommend Karen!

Karen did a great job writing copy for some new marketing materials and part of our website. She quickly got to grips with a technical proposal and provided us with clear, consistent content. As a result of her own research Karen thoughtfully challenged some of our assumptions and ideas which was extremely valuable.

We were working under considerable time pressure and the project grew in scope almost daily, despite which Karen was very flexible and a pleasure to deal with. I would highly recommend Karen’s services and look forward to working with her again.

Case Study

Working with a world-leading art institute

The Courtauld Institute of Art is a world-leading centre for the study of art history and conservation.

I was brought in to develop new content for the undergraduate prospectus. The original material, written by academics, was rich in detail but dense – not always the easiest read for prospective students.

My task was to make the content more accessible without losing what makes the Courtauld distinctive. I simplified the language, tightened the structure and sharpened the key messages to resonate with a younger audience.

It’s now a prospectus that speaks directly to prospective students and better reflects the incredible opportunities available at the Courtauld.

Following the success of this project, I’ve been asked to help with multiple follow-on projects.

Case Study

Exceeding client expectations

As Southampton’s Business Improvement District, GO! Southampton champions local businesses to increase inward investment, support growth and build stronger communities.

I produced GO! Southampton’s mid-term review, which raises awareness among stakeholders and local residents of the BID’s successes and achievements.

Despite tight deadlines, I delivered the brochure ahead of schedule, earning the client’s thanks for delivering a high-quality brochure within short timescales.

Since then, the client has entrusted me with several other projects and recommended my services to colleagues and partners.

Case Study

Supporting world-leading businesses

TOT Shirts is one of the UK’s leading garment decorators, working with some of the biggest names in the music, entertainment and sports industries.

The team approached me to create a new brochure they could share with both new and existing customers. While the team already had plenty of raw content to work with, it felt too long and wasn’t doing their work justice.

I worked closely with the team to strip things back and focus on what really matters – with clearer and more engaging messaging. Alongside this, we collaborated with a trusted designer to create strong, clean visuals that broght the content to life visually.

The result is a high-quality brochure that the team is genuinely proud to share with customers.