Brochure copywriting

A beautifully designed printed brochure can help your business stand out in a world overloaded with digital content. We’re all getting too many emails, aren’t we?

As a specialist brochure copywriter, I can help you create high-quality print marketing that captures attention, sparks interest and starts conversations with the right customers.

Alongside brochures, I can also help with other print marketing, including annual reports and direct sales letters.

An experienced brochure copywriter

Whether you’re looking for a 24-page brochure or a short leaflet, I can help.

Your copy will be written with speed readers in mind, with bold headlines, crisp language and compelling calls to action…all perfectly paired with your design.

With more than 20 years’ experience as a brochure copywriter, I’ve helped brands like B&Q, Stagecoach and Marlborough College get their products and services in front of new customers. I can work with your chosen designer and printer, or recommend trusted partners to deliver what you need.

Annual report copywriter

Annual reports are time-consuming to put together. So, why not outsource the copywriting, design and print to an experienced annual report copywriter?

I write words that tell your business story in a compelling way for investors, employees and partners. I can manage your project from concept to delivery, keeping everything on track and on time.

I’ve written and managed annual reports for FTSE 250 companies. I’m not fazed by tight deadlines or last-minute updates. I know this comes with the territory on annual reports!

Direct sales letters

Tired of sales letters being ignored? I write attention-grabbing letters that hook readers from the first line and keep them reading.

I can also help you with other elements of your marketing, including email campaigns, brochures, and web copy, keeping your content consistent and engaging.

Work with a specialist brochure copywriter

Whether you need a brochure, annual report, or something in between, I’ll take care of the writing so you don’t have to. From the initial brief to the final copy, I’ll keep the process straightforward and on track, delivering high-quality content on time and within budget.

We'll kick off with a video or phone call to run through your business goals
I'll produce a content plan and layout
Next, I'll complete detailed research before getting stuck into the writing
You'll have the chance to review the words and suggest any tweaks
After the design wraps up, I'll complete some final post-design tweaks
Once you're happy, we'll send the brochure to print.

Cost

From £999 for a 16-page brochure

A few words from my lovely clients…

Karen is a master of concision – able to pare back the language to its essence but still to let it ‘sing’.

We really appreciated her thoroughness in checking facts and pushing us to be more robust in stating the actual value of our endeavours, rather than just trotting out details of delivery. We would thoroughly recommend Karen!

Karen did a great job writing copy for some new marketing materials and part of our website. She quickly got to grips with a technical proposal and provided us with clear, consistent content. As a result of her own research Karen thoughtfully challenged some of our assumptions and ideas which was extremely valuable.

We were working under considerable time pressure and the project grew in scope almost daily, despite which Karen was very flexible and a pleasure to deal with. I would highly recommend Karen’s services and look forward to working with her again.

Case Study

How The Courtauld's prospectus went from heavy-going to a compelling read

The Courtauld Institute of Art is a world-leading centre for the study of art history and conservation.

I was brought in to develop and write new content for the 2026/27 undergraduate prospectus. The original material, written by academics, was very detailed and heavy-going – making it difficult for prospective students to digest.

My task was to make the content more accessible without losing what makes the Courtauld distinctive. I simplified the language, tightened the structure and sharpened the key messages to appeal to a younger audience.

The new prospectus connects with prospective students on a more personal level and brings to life the amazing opportunities on offer at the Courtauld.

Following this successful collaboration, the Courtauld has asked me to help with several follow-on projects.

Case Study

Delivering GO! Southampton's mid-term review ahead of deadline

As Southampton’s Business Improvement District, GO! Southampton champions local businesses to increase inward investment, support growth and build stronger communities.

GO! Southampton brought me in to help with their mid-term review. The goal was to raise awareness among stakeholders and local residents of the BID’s successes and achievements.

The team already had a rough draft, but felt it didn’t quite capture the full story or bring the highlights to life. They asked me to shape it into a more engaging, compelling read.

Despite the tight deadline, I delivered the brochure ahead of schedule and to a high standard.

Since then, the client has booked me for several further projects and recommended Bright Words to other BID marketing teams.

Case Study

How TOT Shirts got a brochure worthy of their biggest clients

TOT Shirts is one of the UK’s leading garment decorators, working with some of the biggest names in the music, entertainment and sports industries.

The team approached me to create a new brochure they could share with both existing customers and new prospects. While the team already had plenty of raw content, it felt too long and didn’t do their work justice.

I worked closely with the team to strip things back and focus on what really matters, with clearer, more engaging messaging. Alongside this, we collaborated with a trusted designer to create strong, clean visuals that brought the content to life.

The result is a high-quality brochure that the team are now proud to share with customers.