Brochure copywriting

A high-quality printed brochure can set you apart from the crowd at a time when we’re all dealing with digital overload.

As a specialist brochure copywriter, I can help you with high-quality, professional printed marketing that you’ll be proud to show off to customers.

High-quality brochures that get you noticed

Drawing on my experience of working for some of the UK’s best-loved brands, I’ll produce eye-catching brochure content that makes your products or services shine. I’ve written brochures for B&Q, Stagecoach and Marlborough College as well as many smaller businesses.

As an experienced brochure copywriter, your content will be written with speed readers in mind, with bold headlines, crisp copy and compelling calls to action…perfectly balanced with the visual design.

Depending on your requirements, I can either manage the graphic design and print elements through trusted partners or work with your suppliers.

Annual report copywriter

I’ve produced annual reports for FTSE 250 companies and public-sector organisations.

I can work with you from the earliest concept phase through to drafting, production and the final print, taking care of the project at every stage. So you can take this time-consuming task off your to-do list.

Direct sales letters

I can also help you with sales letters and related marketing materials, such as inserts and flyers.

Sales letters need to be eye-catching and easy to skim read for readers who are often short of time. I produce clear, concise and impactful sales letters that get your readers’ attention and don’t end up straight in the bin.

I can work with you on other related campaign marketing such as social media posts, email marketing and website content. Get in touch to learn more.

What I offer as a brochure copywriter

A Zoom session to discuss your objectives
Project scoping and content flat plan (with the recommended layout)
High-quality content produced from interviews/research/background material
One client review round for tweaks and comments
Final checking and proofing (2 rounds maximum).

Cost

From £799 (additional costs apply for design and print)

A few words from my lovely clients…

Karen is a master of concision – able to pare back the language to its essence but still to let it ‘sing’.

We also really appreciated her thoroughness in checking facts and pushing us to be more robust in stating the actual value of our endeavours, rather than just trotting out details of delivery. We would thoroughly recommend Karen!

Karen did a great job writing copy for some new marketing materials and part of our website. She quickly got to grips with a technical proposal and provided us with clear, consistent content. As a result of her own research Karen thoughtfully challenged some of our assumptions and ideas which was extremely valuable.

We were working under considerable time pressure and the project grew in scope almost daily, despite which Karen was very flexible and a pleasure to deal with. I would highly recommend Karen’s services and look forward to working with her again.

Exceeding client expectations

GO! Southampton is the Business Improvement District (BID) for Southampton city centre. The team wanted a mid-term review that showcased their achievements supporting local businesses and combating street crime and homelessness.

I worked closely with the BID’s marketing team to ensure that the review captured the key highlights without overwhelming readers with information. This involved interviewing numerous people across the BID and pulling together information from a very wide range of sources.

Despite working to some exceptionally short timescales, the review was delivered ahead of time – and my client commented that the end result exceeded his expectations.

Please take a look at the portfolio page for other examples of my work as a brochure copywriter.