Brochure copywriting

We’re all dealing with digital overload. So, a stunning printed brochure can make your business stand out.

As a specialist brochure copywriter, I can help you with high-quality, professional print marketing you’ll be proud to show to potential customers.

I’ll craft content that grabs attention and prompts readers to send you a message, book a call and, ultimately, buy from you.

An experienced brochure copywriter

Whether you’re looking for a 24-page brochure or a short leaflet, I can help.

Your copy will be razor-sharp and written with speed readers in mind, with bold headlines, crisp copy and compelling calls to action…all perfectly balanced with the visual design. My job is to make your business shine.

With more than 20 years’ experience as a brochure copywriter, I’ve helped brands like B&Q, Stagecoach, and Marlborough College tell their stories. And I’d love to tell yours. Depending on what you need, I can either manage the graphic design and print elements through trusted partners or work with your own suppliers.

Annual report copywriter

Annual reports can be time-consuming and laborious for businesses to manage. So, why not outsource the copywriting, design and print to me?

As an experienced annual report copywriter, I can handle everything from initial concepts onwards, managing tight deadlines and last-minute financial updates. I’m a stickler for detail, and I’m experienced in weaving together diverse information into a coherent and compelling story.

With experience writing and project managing annual reports for FTSE 250 companies, I keep complex projects running smoothly and on schedule.

Direct sales letters

Looking for direct mail that doesn’t get trashed? My sales letters cut through the noise and stand out from the crowd.

Alongside my work as a brochure copywriter, I can also help you with other related campaign collateral such as email sequences, brochures and website content, giving your marketing a consistent look and feel.

How the process works:

We'll kick off with a video chat about your goals
I'll create a detailed content plan and layout
You'll get polished copy based on thorough research
We'll refine it together with one round of revisions
I'll do final proofing after design. Once you're happy, we'll send it to print.

Cost

From £999 for a 16-page brochure

A few words from my lovely clients…

Karen is a master of concision – able to pare back the language to its essence but still to let it ‘sing’.

We really appreciated her thoroughness in checking facts and pushing us to be more robust in stating the actual value of our endeavours, rather than just trotting out details of delivery. We would thoroughly recommend Karen!

Karen did a great job writing copy for some new marketing materials and part of our website. She quickly got to grips with a technical proposal and provided us with clear, consistent content. As a result of her own research Karen thoughtfully challenged some of our assumptions and ideas which was extremely valuable.

We were working under considerable time pressure and the project grew in scope almost daily, despite which Karen was very flexible and a pleasure to deal with. I would highly recommend Karen’s services and look forward to working with her again.

Case Study

Exceeding client expectations

When GO! Southampton needed to showcase their business wins, I stepped in to help, given my background as a brochure copywriter.

As Southampton’s Business Improvement District, they’d been busy boosting local businesses, drawing investment, and making the city centre safer and more vibrant.

Working with GO! Southampton’s marketing team, I crafted a mid-term review that told their story in an engaging way. I interviewed local business leaders and wove together information from multiple sources to highlight their biggest impacts.

Despite tight deadlines, I delivered early and the client was thrilled, saying the brochure exceeded his expectations.

Following on from this success, the client has since asked me to help with other brochure projects.