Brochure copywriting

We’re all dealing with digital overload. So, a stunning brochure can make your business stand out.

As a specialist brochure copywriter, I can help you with high-quality, professional print marketing you’ll be proud to show to potential customers.

I’ll craft content that grabs attention and prompts readers to send you a message, book a call and, ultimately, buy from you.

An experienced brochure copywriter

Whether you’re looking for a 24-page brochure or a short leaflet, I can help.

Your copy will be written with speed readers in mind, with bold headlines, crisp copy and compelling calls to action…all perfectly balanced with the visual design. My job is to make your business shine.

With more than 20 years’ experience as a brochure copywriter, I’ve helped brands like B&Q, Stagecoach and Marlborough College tell their stories. And I’d love to help bring yours to life.

Depending on your needs, I can either manage the graphic design and print elements through trusted partners or work with your own suppliers.

Annual report copywriter

Annual reports can be time-consuming and laborious for businesses to manage. So, why not outsource the copywriting, design and print to an experienced annual report copywriter and project manager?

With 20 years’ experience as a brochure copywriter, I specialise in crafting clear, compelling and coherent brand stories that highlight my clients’ successes and achievements.

I can handle everything from the initial concept stage onwards, managing tight deadlines and last-minute financial updates with ease and efficiency. I’m a stickler for detail, ensuring that every single figure and fact is checked and cross-checked.

With experience in writing and project managing annual reports for FTSE 250 companies, I ensure complex projects run smoothly and on schedule.

Direct sales letters

Looking for direct mail that doesn’t go straight in the bin? My sales letters are crafted to grab attention from the first line, build genuine interest, and guide the reader towards action – whether that’s picking up the phone, visiting your website, or making a purchase. I focus on clear structure, persuasive messaging, and a tone that resonates with your audience.

In addition to writing high-impact sales letters, I also support wider marketing campaigns with materials like email sequences, brochures, and website copy – ensuring your brand voice stays consistent and compelling across every touchpoint.

How the process works:

We'll kick off with a video call to run through your business goals
I'll produce a content plan and layout
Next, I'll complete detailed research and craft your first draft
You'll have the chance to review the draft and suggest any tweaks
Post design, I'll complete my final proof checks
Once you're happy, we'll send the brochure to print.

Cost

From £999 for a 16-page brochure

A few words from my lovely clients…

Karen is a master of concision – able to pare back the language to its essence but still to let it ‘sing’.

We really appreciated her thoroughness in checking facts and pushing us to be more robust in stating the actual value of our endeavours, rather than just trotting out details of delivery. We would thoroughly recommend Karen!

Karen did a great job writing copy for some new marketing materials and part of our website. She quickly got to grips with a technical proposal and provided us with clear, consistent content. As a result of her own research Karen thoughtfully challenged some of our assumptions and ideas which was extremely valuable.

We were working under considerable time pressure and the project grew in scope almost daily, despite which Karen was very flexible and a pleasure to deal with. I would highly recommend Karen’s services and look forward to working with her again.

Case Study

Exceeding client expectations

When GO! Southampton needed to showcase their business wins, I stepped in to help.

As Southampton’s Business Improvement District, GO! Southampton is responsible for championing local businesses, bringing greater investment to the region, and making the city centre safer and more attractive to tourists and residents.

As a specialist brochure copywriter, I was brought in to produce GO! Southampton’s mid-term review, interviewing local business leaders and weaving success stories to highlight their biggest impacts.

Despite tight deadlines, I delivered the content ahead of schedule and the client was thrilled, expressing his thanks for a brochure that exceeded his expectations.

Following hot on the heels of this work, the client has asked me to help with numerous other brochure projects.