Website copywriting

Online attention spans are rapidly decreasing. You have just eight seconds to capture a reader’s attention on your website – so you have to make an immediate impact.

Perhaps your web copy isn’t connecting with the people you want to reach? Or are you finding it hard to describe what you offer succinctly?

That’s where I can help…as an experienced website copywriter.

Website copy tuned to your customers' needs

Your website is often the first point of contact for potential customers. So, it’s important that your web copy creates the right impression about your business.

I write content that grabs attention and drives results. Every word is crafted to spark interest and encourage action. There’s a lot of human psychology built into my approach. By understanding what motivates people and tailoring the words accordingly, I can create content that connect with your ideal clients and turn browsers into buyers.

Whether you’re looking for a chatty style or a more serious tone, I’ll ensure that your copy is tuned to your customers’ needs.

SEO-friendly copy that brings in new business

Every word is optimised for SEO to boost your search rankings, using proven techniques that drive more traffic to your website.

You’ll also get eye-catching meta titles and descriptions – the words that appear on Google when you search online for a product or service. These need to be clear and compelling to encourage searchers to click on your link rather than a competitor’s site.

I’ll work closely with your website developer to ensure your content and SEO are fully optimised, helping you achieve high search engine rankings.

Website copywriter as represented by a photo of a laptop with a cup of coffee, notebook and pencil

Yes – I want to learn more!

Whether you’re looking to build a website from scratch or give your current website a makeover, I can help.

I’ll work closely with your web developer and designer to bring your concepts to life. If you prefer, I can also manage your project and work with trusted partners on the graphic design and technical development of your website. So, you can leave your website project in safe hands and focus on your day job.

Did you know I also offer social media management, email marketing and blog writing too? 

Why not get in touch today to find out more about how I can support your marketing efforts?

 

What I offer as a website copywriter

I aim to make the process stress-free and straightforward for you:

  • We'll discuss your brief and website on a video call or face to face.
  • I'll carefully research your business, market and competitors.
  • Once complete, I'll set to work on creating engaging, SEO-friendly website content for you.
  • I'll write your meta titles and descriptions (for Google's search engine results pages).
  • Once you're happy with the draft, I'll work with your website developer and designer on the finer details.
  • We'll have one round of revisions and some post-design tweaking to perfect everything.

I’ll work flexibly around your needs. So, get in touch today to learn more.

Cost

From £1799 (for small sites)

A few words from my lovely clients…

Karen is a fantastic website copywriter and a pleasure to work with.

She quickly grasped our requirements, house writing style and brand guidelines. She was a huge help when we re-wrote and created our new website.

She was an integral part of the team and worked exceptionally well with colleagues across the School. Several colleagues have gone on to commission her again to work with them on other projects. I thoroughly recommend Karen.
Madeline Hall, Website Manager,Saïd Business School
If you're looking for a creative wordsmith with exacting standards and a thoughtful and insightful approach to the copy she provides or edits, speak to Karen.

I've worked with her regularly over the past year. It's been a pleasure. Not only does she understand the charity and our tone of voice really well, but she also knows the best way to communicate a complicated message – even when we don't.

Whether you need a proofreader, sub editor or copywriter, I can highly recommend Karen.
Gwen Glynn, Marketing Manager, The Charity for Civil Servants
Karen not only provided top-notch SEO copy for our new website but she was also invaluable for her insight and expertise in building our new online presence.

Karen’s input went above and beyond the initial brief and her friendly, easygoing manner made this difficult job all the easier to deal with. We will definitely be retaining her services for all our future projects.
David Lewis, Designer, Priority
Karen listened closely to the brief and took time to ensure she understood my requirements. The copy she wrote exceeded my expectations. She is a pleasure to work with and very reliable. I would highly recommend Karen.
Alex Drewitt, Owner, A Drewitt Design
Our business is one that the general public struggle to understand and, due to that, it is difficult to get our message across.

Karen took on the challenge of re-wording our website to drive new business with fantastic results. She spent the time to come and meet our team so she could fully understand what we do and then got that down in words that could be easily digested by potential clients. We would highly recommend Karen!
Dan Roycroft, Planning Director, Charter House Planning
Having Karen as part of the team was invaluable. She worked on the copy for my new website. Karen brought energy and rigour to the process. Once briefed, she worked independently on the copy, checking back for guidance when needed – providing an efficient and reliable service.

It was helpful to have Karen’s feedback on the wider look and feel of the site. She was always proactive and took the initiative to make suggestions and ask questions along the way.

I would use Karen's services again for future copywriting material, and would definitely recommend to others.
Angela Pryce, Tea Expert
Karen has been a pleasure to work with on the launch of our new website, humberts.com.

Karen took the time to really get under the skin of our business - our culture, values and the benefits that we offer our clients. This, combined with Karen's natural flair for language and ability to manage and hit deadlines was invaluable to us.

All involved in our web project found Karen immensely engaging and easy to work with.
Caroline Styles, Marketing Director, Humberts
From the start, Karen got stuck in and produced the copy within the deadline provided and to the clients' requirements and tone of voice. We are delighted with her work and so is the client!
Zoe Cordey, Blue Bee marketing agency
Thank you so much for writing such wonderful copy for Tucker Joinery’s new site – they are very excited to see the final result and a large part of that is down to your wonderful copy.
Blue Bee marketing agency

Case Study

Transforming Inspire MediLaw’s website

When Inspire MediLaw’s website wasn’t doing justice to their high-quality medico-legal training, MD Caren Scott asked me to lead the website refresh. Working with an experienced technical developer and website designer, we created a site that matched their professional credentials and new branding.

The success of the website project led to an expanded role. I now handle Inspire MediLaw’s full marketing mix, from social media and email campaigns to producing e-books.

See how we transformed Inspire's website
An example of work for Inspire MediLaw
View my portfolio

Case Study

Beaufort Care Group

Beaufort Care Group brought me in to transform their digital presence. Their existing website didn’t reflect the team’s hard work and dedication in supporting young people with complex needs. The content was verbose, complicated, and inconsistent in tone and messaging.

Working closely with the team, I produced content that more clearly demonstrated their work and achievements. Each care home now has an easy-to-scan overview of facilities, support packages, and the surrounding area. New case studies showcase how the team has supported young people in their care.

The team now has a website they can proudly show to prospective families and care agencies.

Learn more about this website revamp for BCG
Website work for the Beaufort Care Group
View my portfolio

Let's talk about your project

Book a free discovery call for a chat about your marketing

Learn more about my other services

Different ways I can help you

Blog
writing

Engage your readers and increase website visitors with high-quality blogs.

Let's take this off your task list

Email
marketing

Convert readers into customers with eye-catching email marketing.

Get more eyeballs on your emails

Social media
marketing

High-quality social media marketing that builds your reach and following.

Get results on social media