Website copywriting

Research shows that you have just eight seconds to capture a user’s attention on your website– so you have to make an instant impact.

Perhaps your current words aren’t really connecting with your customers or you’re finding it hard to describe what you offer succinctly? 

That’s where I can help as an experienced website copywriter.

Website copy that packs a punch​

As a website copywriter, I create attention-grabbing content that gets your business message across in a clear, impactful way. I write landing and about us pages, blogs, business case studies, lead magnets, personal profiles and more.

I use tried-and-tested tactics to engage your readers and get them clicking for more information. There’s a lot of psychology in copywriting so it’s important that your content is tuned to your customers’ wavelength…showing how your products or services can solve their problems.

I write content that speaks to your target audience. Whether it’s a caring cheeky vibe you need, I’ll make sure the tone fits your business perfectly.

 

SEO-friendly copy that brings in new business

Your content will be fully optimised for search online, with all the right keywords and phrases to drive more visitors to your website. I keep up to date with all the latest search engine optimisation (SEO) tactics – so your content will be crafted with this in mind.

Alternatively, you’re welcome to supply a list of keywords that you’d like me to weave into the content. Take a look at my blog with some recommended SEO quick wins.

What I offer as a website copywriter

I offer a variety of website packages to suit every budget. I’ve written website content for well-known organisations but also for small businesses. As part of my standard package, you’ll get:

  • a planning session to discuss your goals, brief and core messages
  • industry research and competitor analysis
  • all on-page copy
  • SEO keyword research and incorporation in text
  • unique meta titles and descriptions for search engine visibility.

Investing in a website copywriter is an investment in your business that will reap rewards in the long run. So, get in touch today to learn more.

Cost

From £1299 (for small sites)
Flat lay, top view office table desk. Workspace with blank Laptop, office supplies, pencil, green leaf, and coffee cup on white background.

Yes – I want to learn more!

Whether you’re looking to build a website from scratch or give your current website a makeover, I flex my services as a website copywriter to meet your needs and budget. 

I can work with your own web developer and graphic designer. I can also recommend trusted partners who can help you. 

Did you know that I also offer social media management, email marketing and blog writing too? I even offer SEO training for beginners if you’d like to take this forward once your website has gone live. Find out how I helped PR Manager Natalie Richmond with SEO for beginners.

Why not get in touch today to find out more about how I can help your business.

A few words from my lovely clients…

Karen is a fantastic website copywriter and a pleasure to work with.

She quickly grasped our requirements, house writing style and brand guidelines. She was a huge help when we re-wrote and created our new website. She was an integral part of the team and worked exceptionally well with colleagues across the School. Several colleagues have gone on to commission her again to work with them on other projects. I thoroughly recommend Karen.
Madeline Hall, Website Manager,Saïd Business School
If you're looking for a creative wordsmith with exacting standards and a thoughtful and insightful approach to the copy she provides or edits, speak to Karen.

I've worked with her regularly over the past year. It's been a pleasure. Not only does she understand the charity and our tone of voice really well, but she also knows the best way to communicate a complicated message – even when we don't. Whether you need a proofreader, sub editor or copywriter, I can highly recommend Karen.
Gwen Glynn, Marketing Manager, The Charity for Civil Servants
Karen not only provided top-notch SEO copy for our new website but she was also invaluable for her insight and expertise in building our new online presence. Karen’s input went above and beyond the initial brief and her friendly, easygoing manner made this difficult job all the easier to deal with. We will definitely be retaining her services for all our future projects.
David Lewis, Designer, Priority
Karen listened closely to the brief and took time to ensure she understood my requirements. The copy she wrote exceeded my expectations. She is a pleasure to work with and very reliable. I would highly recommend Karen.
Alex Drewitt, Owner, A Drewitt Design
Our business is one that the general public struggle to understand and, due to that, it is difficult to get our message across.

Karen took on the challenge of re-wording our website to drive new business with fantastic results. She spent the time to come and meet our team so she could fully understand what we do and then got that down in words that could be easily digested by potential clients. We would highly recommend Karen!
Dan Roycroft, Planning Director, Charter House Planning
Having Karen as part of the team was invaluable. She worked on the copy for my new website. Karen brought energy and rigour to the process. Once briefed, she worked independently on the copy, checking back for guidance when needed – providing an efficient and reliable service.

It was helpful to have Karen’s feedback on the wider look and feel of the site. She was always proactive and took the initiative to make suggestions and ask questions along the way. I would use Karen's services again for future copywriting material, and would definitely recommend to others.
Angela Pryce, Tea Expert
Karen has been a pleasure to work with on the launch of our new website, humberts.com.

Karen took the time to really get under the skin of our business - our culture, values and the benefits that we offer our clients. This, combined with Karen's natural flair for language and ability to manage and hit deadlines was invaluable to us. All involved in our web project found Karen immensely engaging and easy to work with.
Caroline Styles, Marketing Director, Humberts
From the start, Karen got stuck in and produced the copy within the deadline provided and to the clients' requirements and tone of voice. We are delighted with her work and so is the client!
Zoe Cordey, Blue Bee marketing agency
Thank you so much for writing such wonderful copy for Tucker Joinery’s new site – they are very excited to see the final result and a large part of that is down to your wonderful copy.
Blue Bee marketing agency
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Case Study

Transforming Inspire MediLaw’s website

Inspire MediLaw runs medico-legal training for doctors and lawyers. MD Caren Scott asked me to work as the website copywriter and project manager for her new site.

My client’s old website was neglected and did not effectively market her outstanding training and events. So, it was time for an overhaul.

Working closely with an external developer and graphic designer, I set to work. The result is an eye-catching website that conveys my client’s services in an impactful way. It fits perfectly with the clean, professional new visual branding. 

I’ve since taken on Inspire MediLaw’s wider marketing, including social media, email marketing and producing lead magnets.

View my portfolio
An example of work for Inspire MediLaw
View my portfolio

Case Study

Beaufort Care Group

View my portfolio

Beaufort Care Group provides residential care and supported living for children and young people with complex emotional and behavioural needs across the south of England.

Their old website was text heavy, difficult to navigate and inconsistent in style and tone. 

Working closely with the team, I produced new content that clearly captures the unique strengths of each care setting for local authority referrers and families. The new content perfectly matches the vibrant look of the new website.

I created an ‘at-a-glance’ section with details about the facilities, area and care provided in each home. New case studies also showed the difference the care team had made to the lives of children in their care.

The team now has a website they can proudly show to prospective families and care agencies.

 

Website work for the Beaufort Care Group
View my portfolio

Ready to get started?

Book a free discovery call and let’s have a chat about your project

Learn more about my other services

Different ways I can help you

Blog
writing

Drive more targeted traffic to your website with high-quality blogs.

Let's take this off your task list

Email
marketing

Eye-catching email marketing that converts readers into customers.

Get more eyeballs on your emails

Proofreading
service

Ensure your content is well-written, clear and error-free.

Rid your copy of embarassing typos