Founded in 2003, Beaufort Care Group provides high-quality residential care for children and young people with complex emotional and behavioural needs. But, it does much more than that. The team helps children turn their lives around, often following a traumatic start.
I was fortunate to learn more about their work when I was to produce the content for their new website. This was a project I delivered with local marketing agency Blue Bee.
Beaufort Care Group’s old website was not providing a good user experience – with text-heavy content and a confusing layout. The messaging was also inconsistent – the result of many different team members adding content over the years.
I worked closely with the team to map out their new messaging and ensure that the content clearly captured their unique strengths. Beaufort Care Group has eight residential homes and supported accommodation for young people preparing for independent living. So, their business is a complex one and the copy needed to clearly promote the strengths of each setting.
The new website is laid out in clear sections – with a more intuitive layout and punchy copy that is easy to read at a glance.
Alongside the main landing pages, I created a new section highlighting the facilities and amenities in each home. New case studies also show how the team has helped transform the lives of children in their care.
This was a large, complex project but the client was delighted with the results – a website that really captures the amazing work they do.
Here’s what Blue Bee said about my contribution to the project: