Palmer & Partners Estate Agents

About the client

Palmer & Partners is a large, successful estate agency operating in Suffolk and Essex.


The challenge

The firm asked me to help them with a new valuation email to send to prospective clients. This is a critical piece of marketing and the team felt that their existing communication did not convey the agency’s unique selling points (USPs) clearly or concisely.

The solution

I worked with MD John Palmer and his team to create a new tailored letter, investing time to build a detailed picture of their business and their clients.

This new email:

  • brings Palmer & Partner’s strengths to the fore (removing unnecessary details that would be better placed elsewhere)
  • connects with readers using a conversational tone 
  • focuses on what sets Palmer & Partners apart from competitors
  • includes figures and statistics highlighting their results for clients
  • features a clear call to action to encourage prospective sellers to get in touch.

The team at Palmer & Partners Estate Agents Ltd have been delighted with the results. They now feel much more confident about taking their marketing forward with a strong sales email that sets out their selling points in a concise and compelling way.

See some more examples from my portfolio