About the client
Palmer & Partners is a large, successful estate agency operating in Suffolk and Essex.
The challenge
The firm asked me to help them with a new valuation email to send to prospective clients. This is a critical piece of marketing and the team felt that their existing communication did not convey the agency’s unique selling points (USPs) clearly or concisely.
The solution
I worked with MD John Palmer and his team to create a new tailored letter, investing time to build a detailed picture of their business and their clients.
This new email:
- brings Palmer & Partner’s strengths to the fore (removing unnecessary details that would be better placed elsewhere)
- connects with readers using a conversational tone
- focuses on what sets Palmer & Partners apart from competitors
- includes figures and statistics highlighting their results for clients
- features a clear call to action to encourage prospective sellers to get in touch.
The team at Palmer & Partners Estate Agents Ltd have been delighted with the results. They now feel much more confident about taking their marketing forward with a strong sales email that sets out their selling points in a concise and compelling way.