Higher Education Website Copywriting

Bringing world-class degrees to life

The London School of Economics and Political Science (LSE) wanted to refresh their undergraduate web pages.

What was involved

With more than 40 programmes, LSE’s Marketing team asked me to create content that was clear, engaging, and easy to browse. To get under the skin of each programme, I drew on faculty information, student-facing materials and video content.

I then distilled this information into engaging, mobile-friendly page content, helping students see the highlights of each programme at a glance. As the recruitment cycle approached, I ensured delivery stayed on track and on schedule.

The result

I delivered the content ahead of schedule. LSE’s marketing team was delighted with the results – so much so that they’ve asked me to help with several follow-on projects, including a major refresh of their postgraduate pages. Take a look at some sample copy from the undergraduate project below.

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Read some sample copy from this project

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Karen delivered an exceptional service in rewriting the content for our undergraduate programme pages. She adhered meticulously to our brief, maintaining the desired tone of voice and house style throughout. Her submission was timely, and the communication throughout the process was seamless. I wholeheartedly recommend Karen to anyone seeking a highly competent and creative copywriter for their higher education marketing campaigns and materials.