About the client
The London School of Economics and Political Science (LSE) is rated in the top five UK universities and one of the leading institutions globally for accounting, finance, psychology and sociology.
The challenge
LSE’s marketing team brought me in to write new website content for their undergraduate degree programmes – amounting to more than 40 pages.
This was a sizeable task that involved pulling together information from a range of sources (department websites, videos and existing descriptions). My job was to write short, pithy summaries that captured the unique selling points of each programme and appealed to potential students. Each summary has to be clear, to the point and easy to scan on a mobile. Despite exceptionally tight timescales. I delivered the content on brief and ahead of schedule.
The solution for the London School of Economics
My client was delighted with the results and they’ve since asked me to take on a similar project involving their postgraduate web pages.