Profile Writing Case Study | Oxford Saïd Business School

Telling inspirational life stories

After collaborating on a major website refresh, Saïd Business School approached me with a new challenge: creating 150 profiles for their associate fellows. The fellows included many well-known people from the worlds of business, sports and broadcasting.

The project

Working closely with the Fellowship Manager and the individual fellows, I crafted profiles that clearly and succinctly highlighted their career achievements and strengths. With a high volume of content to produce in a tight timeframe, I focused on creating profiles that were both engaging and aligned with the school’s tone of voice.

I wrapped up the project by creating an editorial guide for the school’s marketing team to help them maintain a consistent style with future updates.

Writing your own profile is hard. Sometimes you’re just too close to these things.

Read my blog with some top tips on writing a profile or get in touch if you’d like some help.

Karen's attention to detail was superb and each page was produced to consistently high standards. She took care to understand the brief thoroughly and then worked confidently and independently.

She was proactive in asking questions where necessary and offering useful suggestions for improving processes. She turned around requests quickly, but accurately, and handled unpredictable waves of work with efficient flexibility.

Karen was a pleasure to work with personally: articulate, obliging and affable. I recommend her expertise and professionalism highly. This project was a success because of her key role in it.