Technology copywriting
From cybersecurity and AI to aviation and engineering, I turn complex technical subjects into clear, compelling content that connects with your readers.
As an experienced technology copywriter, I combine technical accuracy with accessible writing – explaining what you do without oversimplifying it.
Turning complex tech into clear, compelling copy
From web copy and blogs to case studies and thought leadership pieces, I can help with copy that:
- adds personality and a human touch to complex, sometimes dry, tech subjects
- shows how your tech products and services can solve your customers’ problems
- bridges the gap between technical accuracy and readability, making complex concepts accessible without dumbing down.
Injecting personality into your tech content
Think about the last piece of technical content that actually held your attention. Chances are, it spoke to you like a human being, not a technical manual.
I turn complex tech topics into clear, conversational copy without sacrificing accuracy. By speaking to your audience in an authentic (and human!) way, your tech copy will cut through the noise in a crowded space. No AI slop here. Just human-powered words that people want to read.
Technology copywriting services
As a specialist technology copywriter, I’ve written for global technology brands, engineering firms and growing tech businesses, including QinetiQ and Inmarsat. I can help with:
- Digital content — websites, landing pages, blogs and email campaigns
- Authority-building content — case studies, white papers, thought leadership and annual reports
- Sales and marketing materials — brochures, presentations and award submissions
Whether you’re speaking to engineers, business leaders or customers with little technical knowledge, I’ll pitch the level of detail to suit the audience – keeping the content accurate, useful and easy to understand.
My copy makeover (before and after)
Here’s a short extract of web copy I put together for one of my tech clients. The business was struggling to communicate its complex services to non-technical readers.
*Company name changed.
Original content from the client
Meteor Solutions was established in the year 1995 with a number of strategic goals in mind. To deliver a quality product, on time at a competitive price. To regularly review our systems to ensure continuous improvements can be made.
These values and goals still form the backbone of the Company today. The services and products that our client base require demands that we perform to the highest level throughout every contract to ensure that the process plant we service is returned to production at the earliest possible moment to ensure that throughput can return to its maximum performance level in the shortest possible time
Copy makeover
Meteor Solutions has more than 20 years’ experience in designing, manufacturing and installing high-precision pressure products for customers in the petrochemicals, power generation, oil and gas and subsea industries.
We apply our engineering expertise to bring you the highest-quality products – on time, every time. And we’re constantly developing new innovations to improve operational efficiency for our customers.
Our watchwords are quality, safety and reliability.
I'm proud to work as a technology copywriter for some great clients...
FTA
I helped this world-leading flight school attract new talent through blogs and student success stories.
A2Z Cloud: powering business success
As part of a long-standing collaboration, I’ve produced regular blog posts, business case studies, and SEO-friendly web content for this world-leading business engineering company.
I’ve also drafted award submissions that have helped A2Z Cloud win regional business awards.
Puma Engineering: precision in every word
Drawing on my experience as a technology copywriter, I helped Puma Engineering with a major website refresh. The firm manufactures high-pressure, precision equipment for the oil, gas, and petrochemical industries, serving clients such as BP and ExxonMobil.
Haworth Castings: how blogging put them ahead of key competitors
Inmarsat: making satellite tech soar
Inmarsat, a world leader in satellite communications, wanted to bring its aviation technology to a global audience with a new marketing brochure. The brochure was aimed at business leaders and industry decision-makers who weren’t necessarily technical experts. So, the content needed to be understood by a broad audience of aviation customers.
Clayton Herschel: bringing infrared tech to life
As a technology copywriter, I produced high-impact brochure content for this world leader in infrared technology. My client was delighted with the results and asked me to help with further marketing for an international exhibition.
QinetiQ: marketing complex tech with clarity and impact
I helped this world-leading technology company launch their new blog series and create insightful content that achieved exceptional click-through rates.
What's involved in working with a technology copywriter?
We’ll start with a briefing call to take an in-depth look at your audience, objectives and key messages.
From there, I’ll build a clear understanding of your subject by reviewing your website and background material, and speaking to your technical experts. That gives me the context and detail I need to turn complex information into clear, engaging copy that works for your audience. Once the first draft is ready, I’ll share it with you for feedback. You’re welcome to suggest tweaks or comment. I want the messaging to be exactly right. We’ll refine it until you’re happy.
