Retail copywriting

Competition has never been more intense in the retail sector. Whether you’re selling beautiful clothes or bespoke joinery, you need to convince consumers that your products offers something special.

As an experienced retail copywriter, I’ve helped many big and small brands with marketing over the years. I love helping businesses bring their products and services to a wider audience. And I’d love to do the same for your business.

Persuasive copy that grabs attention

Of course, as a retailer, you’re not just selling products – you’re also selling an experience and, quite possibly, a lifestyle. It’s all about persuading customers that they need your product in their lives.

As an experienced retail copywriter, I write copy that speaks to your ideal customers and inspires more clicks and sales. Using tried-and-tested copywriting tactics, I’ll show customers what makes your products special and persuade them to hit ‘buy’.

Retail copywriting through image of a shop sign

Telling your brand story

Buying decisions are often emotional ones. People buy from brands they trust. Brand storytelling can help to build your authenticity, credibility and nurture customer loyalty. Stories give you the chance to tell customers about the person behind the business – why you set up your business, what you care about and what makes your products special.

You need to take your customers on a journey with you – ultimately leading to a sale. My job is to help you tell that story, inspiring readers to read on.

What I offer as a retail copywriter

From solar panels to tea, I’ve written about all kinds of products. Whatever your market, my job is to find the right angle to promote your products and catch a buyer’s eye.

Armed with specialist experience as a retail copywriter, I can help with:

I’m an experienced SEO copywriter so I write SEO-friendly copy that will help you get found online. Your content will be optimised with carefully chosen keywords and phrases to drive traffic to your website and increase your visibility on Google.

Want to learn more?

Let’s get started with eye-catching copy that brings in bucketloads of customers.


I love working with household brands and small businesses. Here are a few examples.

A screenshot from Stagecoach's marketing


I’ve completed numerous projects for Stagecoach – producing everything from promotional flyers to bus stickers.

Working with Stagecoach’s in-house marketing team, I’ve enjoyed creating attention-grabbing copy that reflects their vibrant brand.

Screenshot from the B&Q brochure


I produced all the content for B&Q’s first-ever eco publication. This was a large publication, with articles on sustainable forestry, green homes and smart insulation.

Sustainable living is very close to my heart. So, I enjoyed helping B&Q get their message across about greener living.

Sample from the website copywriting project for tea consultant Angela Pryce

Angela Pryce – tea expert

I loved working with Angela Pryce, one of the UK’s best-known tea experts, who regularly features on TV and in the press.

I created all the content for Angela’s new website, ensuring that the copy clearly promoted her services in a fun way. The copy needed to match Angela’s funky visual branding – and Angela was delighted with the results.

Website copywriting for Tucker Joinery

Tucker Joinery

Family-run business Tucker Joinery designs and creates beautiful bespoke kitchens, orangeries, windows and furniture for clients across the south of England. I produced all the content for Tucker Joinery’s new website, which reflects their fine craftsmanship and heritage.  

I completed this project through local marketing agency Blue Bee, who said: “Thank you so much for writing such wonderful copy for Tucker Joinery’s new site – they are very excited to see the final result and a large part of that is down to your wonderful copy.”