Retail copywriting

Competition has never been more intense in the retail sector. Whether you’re selling beautiful clothes or bespoke joinery, you need to convince consumers that your product offers something different.

As a experienced retail copywriter, I’ve helped many big and small brands with content projects over the years. I love helping businesses bring their products and services to a wider audience. And I can do the same for your retail business.

Supercharge your sales: hire a retail copywriter

Of course, as a retailer, you’re not just selling products – you’re also selling an experience and, quite possibly, a lifestyle. It’s all about persuading customers that they need your product in their lives.

As an experienced retail copywriter, I write crisp, persuasive copy that speaks to customers directly and inspires more clicks and sales. Using tried-and-tested copywriting tactics, I’ll show customers what makes your products special and get them to hit that all-important ‘buy’ button.

Bright Words retail copywriter

Telling your brand story

Buying decisions are often emotional ones. People buy from brands they trust and have confidence in. Brand storytelling can help to build your authenticity, credibility and nurture customer loyalty.

I’ve helped numerous retailers tell their brand story. This gives you the chance to tell customers about the person behind the business – why you set up your business, what motivates you and what makes your products special.

You need to take your customers on a journey with you – ultimately leading to a sale. I write copy that helps you connect with your customers, building engagement and trust.

What I offer as a retail copywriter

So, what kind of retail copywriting do I work on? From solar panels to tea, I’ve written about all kinds of products in a vast array of industries. Whatever your trade, my job is to find the right angle to market your products in the most powerful way possible.

I can help with:

I’m an experienced SEO (search engine optimisation) copywriter. So, your content will be optimised with carefully chosen keywords and phrases to drive more targeted traffic to your website.

Ready to get started?

So, whatever your products, I can help you with results-driven copy aimed at boosting sales and conversions.

Got a pressing deadline? I am fast and reliable and can often respond to short-notice requests. Please get in touch to find out more.

See some examples of my work below

A screenshot from Stagecoach's marketing


I’ve completed numerous projects for Stagecoach – producing everything from promotional flyers to bus stickers!

Working with Stagecoach’s in-house marketing team, I’ve enjoyed creating attention-grabbing copy that reflects their vibrant brand.

Screenshot from the B&Q brochure


I helped this high-street name with the content for its first-ever eco publication. This was a sizeable publication, with articles on sustainable forestry, green homes and smart insulation.

Sustainable living is very close to my heart. So, I enjoyed helping to get the message across about greener living.

Sample from the website copywriting project for tea consultant Angela Pryce

Angela Pryce – tea expert

I loved working with Angela Pryce, one of the UK’s best-known tea experts, who regularly features on TV and in the press.

I helped Angela create her website content, ensuring that the copy clearly promoted her services and explained her expertise in a fun, engaging way. The copy needed to match Angela’s funky visual branding – and Angela was delighted with the results.

Website copywriting for Tucker Joinery

Copywriting for property interiors and design companies

Family-run business Tucker Joinery designs and creates beautiful bespoke kitchens, orangeries, windows and furniture for clients across the south of England. I produced all the content for Tucker Joinery’s new website, which reflects their fine craftsmanship and heritage.  

I completed this project through local marketing agency Blue Bee, who said: “Thank you so much for writing such wonderful copy for Tucker Joinery’s new site – they are very excited to see the final result and a large part of that is down to your wonderful copy.”