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Portfolio

Portfolio:

GO! Southampton

We were commissioned by the Southampton Business Improvement (BID) Group to produce a mid-term review to showcase their support for businesses locally. The BID supports businesses working in the city of Southampton. Its role is to improve marketing and promotion of local businesses, encourage greater investment and work with local agencies and the police to tackle crime and anti-social behaviour.

The mid-term review was designed to provide a snapshot of the BID’s work for local businesses.

Timescales were exceedingly tight as the BID had been let down by another copywriter. So, we quickly got up to speed on their requirements and delivered high-quality, informative and engaging copy to very tight deadlines. The team sent thanks for completing the project to a high standard within such short timescales.

Since then, we’ve been commissioned to write GO! Southampton’s 2021 election manifesto to secure a second term in office. The document needed to clearly summarise the BID’s successes over the past five years and set out a clear vision for the next five years to secure votes from local businesses.

The document was circulated to all major businesses in the Southampton area and the BID has now been successfully re-elected.

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“Karen was immensely helpful in preparing the copy for our recent mid-term review. She is a master of concision, able to pare back the language to its essence but still to let it ‘sing’. We also really appreciated her thoroughness in checking facts and pushing us to be more robust in stating the actual value of our endeavours, rather than just trotting out details of delivery. We would thoroughly recommend Karen.”

Giles Semper, Director, GO! Southampton