I teamed up with two fellow social media specialists to design and deliver a bespoke training day for St Brides Partners.
About the client
St Brides Partners is a PR and marketing consultancy for businesses looking to access, and raise their profile across, the financial markets. The agency works predominantly with clients in the natural resources (mining) and technology sectors.
St Brides has a dedicated social media team who manage more than 30 accounts across their client businesses. The team are already doing a great job but they wanted to find new ways to harness the latest trends.
Mining is a very crowded marketplace and investors often struggle to find the right investment. So, St Brides wanted to find new ways to help differentiate their clients from their competitors. All of this needs to be achieved within the tightly regulated frameworks for financial PR and marketing.
What we delivered
In collaboration with Lisa and Jo from Social Elements, I designed and delivered a bespoke training day covering various aspects of social media marketing, including:
- strategic social media management
- company pages on LinkedIn
- optimal posting and timings
- the latest platform trends
- compelling content for social media
- tactics for engaging/commenting
- measuring success
- social media tools
- paid advertising on LinkedIn.
The day had a very practical focus – with interactive exercises, quizzes and case studies to help embed learning and understanding.
The results
The team took away clear actions they could put into practice immediately. They left feeling more knowledgeable about the latest trends and the best social media tools.
The team are now looking to make greater use of short-form video and LinkedIn Live to help them raise the profile of senior leaders within their clients’ businesses
Ana Ribeiro, MD of St Brides Partners, said: “The team was very professional…the sessions were well presented, with some interesting insights.”
I look forward to seeing how St Brides develop their social media marketing.