As a copywriter and marketer, I keep a close eye on the success of new companies in my home city of Salisbury. I was therefore delighted to read that the My Trusty® body butter had scooped silver for ‘Best New Body Care Product’ in the national Pure Beauty Awards last month, beating off competition from Molton Brown, Yardley and Mio.
My Trusty is part of the innovative skincare range developed by my local hospital – the Salisbury NHS Foundation Trust. The range was first launched in 2013 with My Trusty’s Little Sunflower Cream. The cream was developed at the hospital more than 20 years ago for patients recovering from burns and plastic surgery. It has proved hugely popular over the years, with many patients using the cream long after their discharge.
An innovative venture
Such was the demand that the hospital decided to embark on an innovative venture to launch the cream on the beauty markets – with all the profits ploughed back into patient care.
The success of the cream has led to two further products – the body butter and a new face and body oil. In my humble opinion, the body butter is one of the best on the market. It’s silky smooth with a wonderful aroma of neroli, bergamot and orange.
The My Trusty skincare products are specially formulated for use on dry and sensitive skin. All products are free from colours, parabens and lanolin and they are not tested on animals.
National marketing success
The My Trusty story has attracted interest in the national media – with The Daily Mail and The One Show both featuring items on the My Trusty range.
What makes the recent award win all the more remarkable is that My Trusty was competing against the giants of the beauty sector and well-established brands such as Molton Brown and Yardley.
These are companies that spend millions on their marketing each year. Now, I don’t work for My Trusty and I’m not getting paid to endorse their products but I suspect that their marketing budget is just a little smaller – making this achievement all the more incredible.
Even more importantly, it’s wonderful to see that our local hospital, and patients, are benefitting from this local success story. You can find out more about the My Trusty story on their website.