If you’ve already had a look around my website, you may well have a few questions about working with a copywriter.
I’ve answered some of the most common questions below. But please feel free to drop me a message or call if you have any other queries.
Some businesses choose to write their own copy, particularly when they’re first starting out or if funds are very limited. And there’s nothing wrong with that. But I always say that hiring a professional copywriter is a long-term investment. You’re hiring a professional who is not just skilled at writing; they’re skilled at writing persuasive copy that connects with readers. A customer’s first interaction with your business may well be through your website, email marketing or blogs. So, you’ll need to make the right impression from the start. Very often, I get emails and calls from business owners who’ve written their own content but want to move their marketing up a gear and deliver better results. And that’s where I can help.
What’s more, by hiring a freelance copywriter, you won’t have the hassle or stress of tackling everything on your own.
As an experienced copywriter, I understand how to write copy that stops the scroll. I look at your products or services through your customers’ eyes – highlighting how what you offer is exactly what they need.
I’ve helped dozens of clients with different marketing projects over the years. I work on all sorts of content, including:
Get in touch to find out more about how I can help your business.
You’ll find some indicative prices on my service pages to give you a rough idea of costs. That said, every project is different. So I’ll need a few details about your project before I can provide a firm quote. For example, some blog posts might involve interviewing people, while others are based purely on research. The work can vary a lot.
Please get in touch for a quote.
Having worked as a copywriter for more than 20 years, I’ve been lucky enough to support many small businesses and some of the UK’s best-loved brands.
I’m very happy to put you in touch with existing clients if you’d like to know more about what it’s like working with me and the quality of my work.
I’m fortunate that a lot of my work comes through repeat business and referrals from existing clients. Some work also comes from website enquiries and social media, particularly LinkedIn.
I’m a mid-priced copywriter. I don’t charge silly prices, and I’m not the cheapest either. There are many firms in far-flung lands offering copywriting services for peanuts. However, these firms often have a reputation for producing high-churn, low-quality content. You get what you pay for at the end of the day.
When you hire me, you’re getting an experienced copywriter with proven expertise in crafting persuasive content for businesses.
Honesty and integrity are very important to me – so I keep my costs in line with industry rates. Learn more about the going rates for UK copywriters on the ProCopywriters website.
It’s very important that you’re happy with the words I write for you.
When you read the draft, you may have some tweaks and comments. That’s all part of the process. My quote includes one review round for any comments or requested tweaks.
If you decide later that you’d like more changes, that’s fine too, but this will incur additional charges.
This really depends on the project. We’ll agree on timescales at the start, and I’ll keep you updated on progress throughout.
I’m always honest and realistic about the timescales at the start. I’d rather spend the time upfront getting the content right than deliver a rushed job that compromises quality.
The timescales also depend on how quickly you can provide any input needed or feedback on the draft. If there’s a delay, it will likely impact the turnaround time.
It’s very important to me that your content meets (and surpasses) your expectations. That’s why I invest a lot of time in the briefing, making sure I fully understand what you’re looking for. But don’t worry if you do need any changes. My costs include one round of tweaks and comments.
Obviously, if you decide to change the brief substantially midway through the project, I’ll need to charge extra for any additional work.
For new client projects, I ask for a 25% deposit. I may ask for staged payments for large projects, but we can discuss this during our initial call.
Life happens, and I understand that you can’t always give lots of notice when you need some copy. If it’s a blog or a small project, I can usually fit the work in fairly quickly. For larger projects, I’ll need more notice.
I work flexibly around my clients. My usual working hours are Monday to Friday, 9am to 5.00pm.
I don’t tend to work at weekends – everyone needs a break, after all. But if your project is very urgent, give me a call to check my availability. Just a heads-up: I charge extra for working unsocial hours such as weekends, evenings, and bank holidays.
For details about my current availability, please drop me a message or phone me.
If I’m busy, I can usually recommend other trusted copywriters who can help.
The brief is one of the most important stages of any project. Generally, I meet with clients on Teams or Zoom to discuss the brief. However, if you live locally, I’m always happy to meet up in person (especially if you buy me a coffee 😉).
Before our meeting, I’ll send over a few questions to help gather some initial information.
Once I’ve taken the initial brief, I can crack on with the research and writing.
For a fun take on this, have a read of my blog on what Mad Men teaches us about the copywriting brief.
Copywriting is my living and it pays my bills. So, I’m not able to offer copywriting for free, I’m afraid.
My rates reflect my experience and the investment I make in keeping my knowledge and skills up to date. But when you hire me, I promise that your copy will be in good hands.
I might already have experience writing about your sector. But honestly, it’s not a showstopper if I haven’t. What matters is that I capture what makes you special in a way that connects with your readers.
Over the years, I’ve written for scientists, engineers, builders, tea experts, estate agents, joiners, financial specialists…and even a supermodel. Whatever the topic, I adapt my tone and style to suit the people you want to reach.
I’ll look at your project with fresh eyes and from your readers’ perspective. My clients often tell me that I’ve found a selling point or angle that they’d never considered before.
If you have to cancel midway through a project, I’ll need to charge 50% of the original fee (minimum). That’s because I’ve already committed time and effort to the project. Fortunately, I’ve never had to do this yet!
You may receive emails from ‘SEO experts’ in far-flung lands, offering to get your business website to the top of Google for next to nothing.
The reality is that no one can guarantee a page 1 ranking on Google, no matter what they say. As an SEO copywriter, I’ll ensure your content is fully optimised to give you the best chance of ranking highly. In fact, I’ve helped many clients achieve top search engine rankings.
I’ve also achieved top Google rankings for my own business, which might be how you’ve found me!
I’m happy to chat about this in more detail on a call.
I can help you with all aspects of your social media marketing, including:
Please book a call for a chat about your social media marketing.
Day-to-day social media management starts at £400 per platform per month. My social media training costs start from £199 and an audit from £325.
The exact cost will depend on your platforms and what you need (content, videos, community engagement etc). Please get in touch for further details.
I’d recommend a social media health check – which is essentially an audit of your platforms. This health check gives you an overview of what’s working (and what could be improved), along with recommendations you can implement right away.
My health check is an affordable option if you want to keep your day-to-day social media marketing in-house but need advice and guidance to get on the right track.
I’ve managed social media marketing for clients since 2020 – helping businesses build their digital presence, raise awareness and drive leads and sales.
I originally trained with Kathryn Tyler and Nikki Cochrane, who are both nationally acclaimed social media specialists.
This training involved an intensive six-month Advanced Diploma in Strategic Social Media Marketing. Graduates from this programme go on to manage social media marketing for many top UK brands.
So, when you hire me, you’ll work with a qualified social media specialist who trained with the best.
I keep my skills up to date, and I’m a founding member of The Social Club, a 200-strong group of female entrepreneurs and social media marketers.
For day-to-day social media management, I ask clients to commit for at least three months. That’s because it takes time to build awareness and grow your social media presence.
I’ll track results weekly and share regular updates. This helps keep everything on track so we can deliver on your business goals.
