If you’ve already had a look around my website, you may well have a few questions about working with a copywriter.
I’ve answered some of the most common questions below. But please feel free to drop me a message or call if you have any other queries.
Some businesses choose to write their own copy, particularly when they’re first starting out or if funds are very limited. And there’s nothing wrong with that. But I always say that hiring a professional copywriter is a long-term investment. You’re hiring a professional who is not just skilled at writing; they’re skilled at writing persuasive copy that connects with readers. A customer’s first interaction with your business may well be through your website, email marketing or blogs. So, you’ll want to make the right impression from the start. Often, I’m approached by clients who’ve written their own content but want to move their marketing up a gear and deliver better results.
What’s more, by hiring a freelance copywriter, you won’t have the hassle or stress of completing this yourself. You can take this task off your to-do list and get on with your day job.
As an experienced copywriter, I use proven tactics to win over potential customers. I look at your business through your customers’ eyes – highlighting your unique selling points and writing copy tailored to their needs.
I’ve helped dozens of clients with different marketing projects over the years. I work on all sorts of content, including:
Get in touch to find out more about how I can help your business.
You’ll find some indicative prices on my service pages to give you a rough idea of the costs. That said, every project is different. So I’ll need a few details about your project before I can provide a firm quote. For example, some blog posts might involve interviewing people, while others are based purely on research. The scope can vary a lot.
Please get in touch for a quote.
Having worked as a copywriter for more than 20 years, I’ve been lucky enough to support many small businesses and some of the UK’s best-loved brands.
I’m very happy to put you in touch with existing clients if you’d like to know more about what it’s like working with me and the results I’ve delivered.
I’m fortunate that a lot of my work comes through repeat business and referrals from existing clients. Some work also comes from website enquiries and social media, particularly LinkedIn.
I’m a mid-priced copywriter. I don’t charge silly prices, and I’m not the cheapest either. There are many firms in far-flung lands offering copywriting services for peanuts. However, these firms often have a reputation for producing high-churn, low-quality content. You get what you pay for at the end of the day.
When you hire me, you’re getting an experienced copywriter with proven expertise in crafting persuasive content for businesses.
I’m an ethical copywriter – so I keep my costs in line with industry rates. Learn more about the going rates for UK copywriters on the ProCopywriters website.
It’s very important that you’re happy with the words I write for you.
When you read the draft, you may have some tweaks and comments. That’s all part of the process. My quote includes one review round for you to make any comments or request tweaks.
If you decide at a later point in the process that you’d like more changes, that’s fine, too, but this would incur an additional charge.
This really depends on the project. We’ll agree on timescales at the start, and I’ll keep you fully updated on progress throughout.
I’m always honest and realistic about the timescales at the start. I’d rather spend the time upfront getting the content right than deliver a rushed job that compromises quality.
The timescales also depend on how quickly you can provide any input needed or feedback on the draft. If there’s a delay, this is likely to impact the turnaround time.
It’s very important to me that your content meets (and exceeds) your expectations. That’s why I invest a lot of time on the briefing, checking that I fully understand what you’re looking for. But don’t worry if you do need any changes. I include one round of tweaks and comments in my costs.
Obviously, if you decide to change the brief substantially midway through the project, I’d need to charge additionally for any extra work.
For new client projects, I ask for a 25% deposit. I may ask for staged payments for large projects, but we can discuss this during our initial call.
Life happens and I understand that it’s not always possible to give lots of notice when you need some copy. If it’s a blog or a small project, I can usually fit the work in fairly quickly. For larger projects, I’ll need more notice.
I work flexibly around my clients. My usual working hours are Monday to Friday, 9am to 5.00pm.
I don’t tend to work at weekends (everyone needs a break, after all). But if your project is very urgent, give me a call to check my availability. Just to be aware: I charge extra for working unsocial hours (weekends, evenings and bank holidays).
For details about my current availability, please drop me a message or phone me.
If I’m very booked up, I can usually recommend other trusted copywriters who can help.
The brief is one of the most important stages of any project. Generally, I meet with clients on Teams or Zoom. However, if you live locally, I’m always happy to meet up (especially if you buy me a coffee 😉).
Before our meeting, I’ll send over a few questions to help gather some initial information. This is all part of the briefing process.
For a fun take on this, have a read of my blog on what Mad Men teaches us about the copywriting brief.
Once I’ve taken the initial brief, I can crack on with the research and writing.
Copywriting is my living and it pays my bills. So, I’m not able to offer copywriting for free, I’m afraid.
My costs reflect my experience and the investment I’ve made in keeping my skills and knowledge up to date. But, when you hire me, I guarantee that your copy will be in good hands.
I might already have experience writing about your sector. But, honestly, it’s not a showstopper if I haven’t. What really matters is that I can convey what your business offers and what makes you special in a way that connects with your ideal customers/clients.
Over the years, I’ve written for scientists, engineers, builders, tea experts, estate agents, joiners, financial specialists…and even a supermodel! Whatever the topic, I’ll adapt my tone and style to suit the people you want to reach.
I’ll look at your project with a fresh pair of eyes. My clients often tell me that I’ve found a selling point or angle that they’d never considered before.
If you have to cancel midway through a project, I’d need to charge 50% of the original fee (minimum). That’s because I’ve already committed work and time to the project.
Fortunately, this is very rare!
You may receive emails from ‘SEO experts’ in far-flung lands, offering to get your business website to the top of the Google rankings for next to nothing.
The reality is that no one can guarantee a page 1 ranking on Google, no matter what they say. As an SEO copywriter, I’ll optimise your web content to help you get found. In fact, I’ve helped many clients achieve top search engine rankings.
I’ve also achieved top Google rankings for my own business (which might be how you’ve found me!)
However, Google rankings are never guaranteed. I’m happy to chat about this in more detail on a call.
I can help you with all aspects of your social media marketing, including:
Please book a call for a chat about your social media marketing.
Day-to-day social media management starts at £400 per platform per month. These charges are benchmarked against standard industry rates.
My social media training costs start from £199 and an audit from £275.
The exact cost will depend on your platforms and what you need (content, videos, community engagement etc). Please get in touch for further details.
I’d recommend a social media health check – which is essentially an audit of your platforms. This provides an overview of what’s working (and what’s not) alongside recommendations you can implement straight away.
This health check is an affordable option if you don’t have the funds to outsource your day-to-day social media marketing.
I’ve managed social media marketing for clients since 2020 – helping businesses build their digital presence, raise awareness and drive leads and sales.
I originally trained with Kathryn Tyler and Nikki Cochrane, who are both nationally acclaimed social media specialists.
This training involved an intensive six-month Advanced Diploma in Strategic Social Media Marketing. Graduates from this programme regularly manage social media marketing for top UK brands.
So, when you hire me, you’ll be working with a qualified social media specialist who has trained with the best.
I keep my skills up to date and I’m a founding member of The Social Club, a 200-strong group of female entrepreneurs and social media marketers.
For day-to-day social media management, I ask clients to commit to a minimum of three months. That’s because it takes time to build awareness and grow your social media presence.
I’ll be tracking the results weekly and sharing regular updates. This ensures we deliver on your business goals.
