Charity copywriting
In cash-strapped times, convincing people to donate or fundraise can be tough. That’s when your marketing needs to work harder than ever.
As an experienced charity copywriter, I can help you with powerful words that inspire fundraisers, donors and volunteers to act.
Copy that connects with your readers
I specialise in helping charities with content that brings their work to a wider audience.
Armed with more than 10 years’ experience as a charity copywriter, I can help with everything from powerful case studies to email marketing campaigns and eye-catching headlines.
I’ve collaborated with charities large and small, including Help for Heroes, Hope and Homes for Children, Salisbury Hospice Charity and many smaller causes. So, when you work with me, your charity’s voice will be in safe hands.
Your story, told the right way
Did you know people are 22 times more likely to remember a fact when it’s told through a story? That’s the power of storytelling – and it’s at the heart of every successful charity campaign.
Whether you’re raising awareness for an overlooked issue or sharing someone’s personal journey, I’ll craft your content with empathy, care, and purpose. These stories will shine a light on your cause, inspiring readers to donate, fundraise or simply spread your message far and wide.
From case studies to website copy and social media posts, I’ll help you bring your cause to life in a way that connects…and stays with your readers long after they’ve read it.
Emails that stop the scroll
Getting eyeballs on your emails can be hard. Each email is fighting for its place in your reader’s inbox. That’s why every subject line, hook and message needs to grab attention and inspire action.
As an experienced charity copywriter, I write scroll-stopping email marketing that drives results – whether you’re promoting a fundraiser, appealing for donors or simply spreading awareness.
Together, we can ensure that your emails don’t just get opened – they get results.
Social media marketing tailored to charities
Social media is where your supporters gather and your future donors scroll.
I’ll help you with social media content that isn’t just about likes…but about loyalty. Think shareable posts, engaging campaigns and content that turns followers into advocates for your cause.
I can also help with social media training for you and your teams. I’ll guide you through the latest tactics to boost your reach on the platforms where potential donors and supports spend time. From full social media management to training and strategy, I can take care of it all.
Get in touch to learn more about my social media marketing services for charities.
Your go-to charity copywriter
From website content to blogs, case studies, leaflets and more, I’m here to support every aspect of your marketing. I can also help with strategic messaging and multi-channel campaigns that amplify your impact.
Here’s what I can offer you as a charity copywriter:
- Words tuned to your audience. Every charity is unique, and so is my approach. You won’t find any cookie-cutter templates here.
- Empathy combined with strategy. I write with sensitivity and empathy to help shine a light on why your cause matters.
- Results that matter: Whether it’s increased donations or heightened awareness, I’ll deliver results you can track.
Let’s share your story and bring your charity to a bigger audience.
My copy makeover (Before and after)
Here’s a small sample of content I wrote for a national charity. This copy was designed to highlight the challenges facing carers in the UK.
Original content from the client
Relationships are rarely fixed throughout life, they grow and change with life stages and events, and people take the rough with the smooth most of the time. However, when a partner or family member becomes less able – and that may be for a variety of reasons although is usually associated with ill health – it may not be easy to acknowledge that a different kind of relationship will emerge.
Many people are carers without realising; providing support to a relative, partner or friend unpaid and on top of work and family commitments. With your support we aim to assist as many individuals as we can.
New content
Relationships rarely stay the same – they grow and change throughout our lives. But when a partner or family member becomes less able, often for health reasons, it can profoundly affect that bond.
Many people become carers without even realising it – offering unpaid support to a relative, partner or friend on top of their work and family commitments. With your help, we’re determined to help as many carers as we can.
I'm proud to work as a charity copywriter for many great causes
Salisbury Hospice Charity
When Salisbury Hospice Charity needed a website refresh, I crafted content that spoke directly to both donors and patients. The result is a vibrant new website that brings the charity’s work in front of new fundraisers and donors, as well as providing an information hub for patients.
The Charity for Civil Servants
I’ve partnered with this remarkable charity that helps civil servants navigate life’s challenges. From mental health awareness to money management, I’ve designed campaigns to inspire fundraisers, donors and volunteers. A recent highlight involved creating a playful comic series about skills-sharing, alongside lottery and festive jumper campaigns.
Driver Youth Trust
For this national charity, I developed a fresh social media strategy and email sequences that encouraged teachers to engage in online SEND training.
Hope and Homes for Children
This Salisbury-based charity transforms children’s lives in some of the poorest parts of Europe and Africa. I brought their stories to life with a number of articles for the charity’s magazine.
My article profiling one of the charity’s fundraising supporters (an intrepid explorer) received commendation externally.