Charity copywriting
In cash-strapped times, convincing people to donate is tough. That’s when your marketing needs to work harder than ever. As an experienced charity copywriter, I’ll find the right words to inspire fundraisers, donors and volunteers to act.
Telling your story with impact and integrity
I specialise in helping charities reach a wider audience by blending emotional storytelling with proven strategies, making your campaigns stand out.
With 10+ years of experience as a charity copywriter, I’ve worked on case studies, email campaigns, web content and much more for all kinds of charities, including Help for Heroes, Hope and Homes for Children, Salisbury Hospice Charity and many smaller not-for-profit organisations. So, when you work with me, your charity’s marketing will be in safe hands.
Your story, told the right way
Research shows that people are 22 times more likely to remember a fact when it’s wrapped up in a story. Storytelling is at the heart of every successful charity campaign. From raising awareness of an underrepresented cause or sharing someone’s personal insights, I’ll tell that story with empathy, care, and purpose. My goal is to shine a light on your cause, inspire readers to donate and fundraise, and spread your message far and wide.
Whether it’s case studies, website copy, or social media content, I’ll help bring your cause to life with stories that leave a lasting impression on your readers.
Emails that stop the scroll
Getting eyeballs on your emails is hard. Each email is fighting for space in your reader’s inbox. That’s why every subject line, hook and message must grab your readers’ attention and convince them to support your cause. I create engaging email campaigns that do exactly that.
Together, we’ll ensure that your emails not only get opened but also get results. I’ll keep a close eye on your open and click-through rates so we can optimise your campaigns and keep everything on track.
Social media marketing for charities
Social media marketing is a powerful tool for spreading the word about your charity’s mission and inspiring meaningful action.
I can help you with social media marketing that goes beyond simple likes to build deeper engagement with your readers. Think shareable posts, thought-provoking campaigns, and content that turns followers into champions for your cause.
I can also help with social media strategy and training, guiding you through the latest strategies to boost your visibility among donors and supporters.
Get in touch today. I’ll help you deliver greater impact from your social media marketing.
Your go-to charity copywriter
From website content, blogs, case studies and leaflets to strategic messaging and multi-channel campaigns, I can support your marketing at every level.
Here’s what I offer as a charity copywriter:
- Words tuned to your audience. Every charity is unique, and so is my approach. You’ll get content tailored to your charity and readers (no cookie-cutter templates here).
- Empathy combined with strategy. I write with sensitivity and empathy to show why your cause matters while staying focused on your end goals.
- Results that matter: Whether you’re looking to increase donations or build greater awareness of your charity, I’ll help you with campaigns that deliver measurable results.
Ready to reach a bigger audience? Contact me now and let’s share your story together.
See the results of a copy makeover
Here’s a sample piece written for a national charity, highlighting the challenges faced by carers in the UK. The charity wanted new content that was direct, succinct, yet empathetic.
Original content from the client
Relationships are rarely fixed throughout life, they grow and change with life stages and events, and people take the rough with the smooth most of the time. However, when a partner or family member becomes less able – and that may be for a variety of reasons although is usually associated with ill health – it may not be easy to acknowledge that a different kind of relationship will emerge.
Many people are carers without realising; providing support to a relative, partner or friend unpaid and on top of work and family commitments. With your support we aim to assist as many individuals as we can.
The new content
Relationships rarely stay the same – they grow and change throughout our lives. But when a partner or family member becomes less able, often for health reasons, it can profoundly affect that bond.
Many people become carers without even realising it – offering unpaid support to a relative, partner or friend on top of their work and family commitments. With your support, we’re determined to help as many carers as we can.
I'm proud to work as a charity copywriter for many great causes
Salisbury Hospice Charity
Salisbury Hospice Charity needed new website content that would connect with donors and patients. I wrote content that highlights the charity’s vital work, inspires support, and provides essential information about the hospice for patients and their families.
The Charity for Civil Servants
This charity helps civil servants navigate life’s challenges. From mental health awareness to money management, I’ve helped the charity with content on all kinds of topics. For one particularly fun campaign, we created a playful comic series about skills-sharing. Other campaigns have included a lottery relaunch and a festive jumper campaign.
Driver Youth Trust
For this national charity, I developed a comprehensive social media strategy and email sequences to encourage teachers to engage in online SEND training.
Hope and Homes for Children
This Salisbury-based charity transforms the lives of children in some of the poorest parts of Europe and Africa. I brought their stories to life with several articles for the charity’s magazine.
My article profiling one of the charity’s fundraising supporters (an intrepid explorer) received external commendation.
