Copywriting for universities
Students are bombarded with information about higher education choices. So, you only have a precious few moments to capture their attention and show what makes your institution special.
As a specialist copywriter for universities, I work with some of the UK’s leading universities to craft content that stands out, speaks directly to students, and inspires them to take the next step. And I’d love to work with you on your student marketing.
Telling your unique story
From world-leading research to life-changing student experiences, your university has something special to offer. Of course, you’re not just promoting a university…you’re shaping futures and changing lives. I’ll help you capture all that magic in a way that connects with your readers.
As a seasoned copywriter for universities, I bring years of experience in crafting high-quality content for top UK universities, including the London School of Economics and the University of Oxford.
So, whatever your marketing project, I’ll make your voice shine.
Content perfectly tuned to your audience
I take the time to get to know your university – your values, your goals, and the kind of message you want to share – before writing a single word. Whether you’re after something light and friendly, warm and empathetic, or more on the formal side, I’ll make sure the tone is carefully tuned to your institution and your readers.
Every piece of content is created with your marketing goals in mind. And because I work with universities all the time, there’s no need to start from square one. I understand the landscape, so we can get straight to work creating top-notch content.
Hire an experienced copywriter for universities
With 20 years of experience in writing for the higher education sector, I can help you with just about any kind of project imaginable, including:
- online course/programme pages that convert
- engaging student life and accommodation overviews
- eye-catching alumni communications
- compelling open day materials
- university profile documents
- ghostwriting for senior university leaders
- scroll-stopping email campaigns
- exhibition guides
- relatable case studies
- research stories and news
- voice-over scripts for university videos
- online content and print marketing for your departments
- parent guides.
Alongside content writing, I’m also experienced in developing strategic messaging and tone of voice guidelines for universities. Whatever your project, drop me a line and let’s chat.
My copy makeover (Before and after)
Here’s a short sample of content I rewrote for a top UK university. The university wanted their undergraduate content to be more engaging and succinct.
Original content from the client
Computer science is a wide-ranging discipline that offers entry into careers in many different areas. On this programme, you’ll explore both theory and practice of innovative and experimental computer science, equipping you with diverse technical skills for a career as a computing professional. The programme includes workshops so you can gain practical experience while you study. There are opportunities to collaborate with other students on these projects.
New content
Gain in-demand skills and open the doors to a host of exciting careers with our industry-led computer science degree.
From designing video games to helping protect the world from malicious cyber attacks, our computer science degree covers all of this and more. With our degree, you’ll get to collaborate with students and tutors on practical projects and challenges from the start.
Easy to work with and flexible
As a seasoned copywriter for universities, I’m friendly, affable and easy to work with. My clients will tell you that I always hit my deadlines!
I know that timings can move, particularly on large projects. So, I’ll work flexibly around your project timings wherever possible. I’ll keep you fully updated on progress and keep everything running smoothly.
A personal service, at sensible prices
Unlike large agencies, you’ll work directly with me – you won’t get passed between different team members. I deliver agency-quality work without the agency prices (or the fancy office overheads).
Before becoming a freelancer, I was Marketing Editor at the University of Southampton. I understand the particular challenges universities face and I’ve worked in-house in academic settings. Today, as a freelancer, I’m proud to write for several top 10 UK universities. My clients trust me to get on with the job and deliver results.
I'm proud to work with some of the UK's top universities. Here are just a few examples
London School of Economics (LSE)
LSE was looking to refresh its undergraduate programme pages. The overviews needed to capture the key selling points without overwhelming readers with unnecessary details.
Working to exceptionally tight deadlines, I delivered compelling content for over 40 programmes.
Following the success of this project, LSE has since asked me to complete a similar content overhaul of their postgraduate pages and work on other student marketing projects.
University of Oxford: Saïd Business School
As a copywriter for universities, I played a key role in the major website refresh for Saïd Business School, University of Oxford. Working with the team, I helped review and reshape 11,000 pages of content – rewriting, consolidating, and creating streamlined user journeys. I also crafted new landing pages for flagship sections, such as Living in Oxford and Learning in Oxford, ensuring the school’s story came across with clarity and impact.
Due to the success of this project, I’ve been asked to help with numerous follow-on projects, including writing 150 profiles for associate fellows and editing more than 100 alumni blogs.
Solent University
Fast-paced university marketing requires versatility and precision. Working alongside Solent’s in-house team, I’ve produced everything from prospectuses to annual reports, collaborating with academics and designers to create marketing materials that inspire future students.
University of Southampton
From compelling web content to dynamic recruitment campaigns, I’ve helped Southampton tell their story across multiple channels. Working closely with Southampton’s Marketing team, I’ve crafted engaging alumni magazines, accommodation guides, newsletters, and campus signage that connects with students at every touchpoint.