Healthcare copywriting

Whether you’re communicating with patients or clinicians, your message needs to be clear and concise. You can’t risk confusion, ambiguity, or, worse still, misinformation.

As an experienced healthcare copywriter, I can help you with engaging, accessible, and accurate content for patients and clinical audiences.

Healthcare copy that informs and engages

If you work in healthcare communications, you’ll know how hard it can be to strike the right note. Marketing content can fall into two traps: either overloading readers with technical information or oversimplifying the message and losing accuracy. I do things differently, finding the right balance between accuracy and readability.

With experience across dementia care, diabetes, mental health, and more, I’ll ensure your content is well-researched, engaging, and fully compliant.

Sensitively written and empathetic words

I have particular expertise in writing patient-facing content on sensitive topics, such as cancer and bereavement.

I write with empathy, paying careful attention to tone and language, so that the words remain clear while also feeling supportive and human. My job is to help patients feel informed and empowered, not overwhelmed.

Hire an experienced healthcare copywriter

Over the past 10 years, I’ve worked with a wide variety of healthcare professionals and organisations, including Health Education England, medical diagnostics companies, clinical trials teams, and the National Institute for Health and Care Research (NIHR).

My experience includes writing for doctors, consultants, allied health professionals, and patients alike. Alongside my work as a healthcare copywriter, I’m also involved in healthcare research as a public contributor and I’ve written communications for numerous NHS, NIHR, and NICE studies.

My copy makeover (before and after)

Here’s sample web copy I created for a care provider. Beaufort Care Group (BCG) supports children who’ve faced trauma and significant challenges in their lives. This copy shows how I transformed dense, wordy text into scannable, easy-to-read copy for BCG’s website.

Original content from the client

Beaufort Care Group’s aim is to provide children and young people with support, encouragement and new life experiences, through our commitment to changing and improving their lives we create safe and nurturing environments, where positive relationships can be built, growing their resilience and confidence to achieve their personal best.

Today Beaufort Care Group has 8 residential homes across Bournemouth and Dorset caring for young people aged 8-18 years old with complex emotional and behavioural needs. All the homes are in quiet residential areas.

Copy makeover

Beaufort Care Group provides high-quality residential care for children and young people with complex emotional and behavioural difficulties.

We have eight residential homes for children and young people aged 8-18 in Dorset, as well as supported living accommodation for young adults. The homes are all situated in quiet residential areas – giving young people a tranquil space to grow, develop and heal.

Like what you see?

Let’s chat about your healthcare project.

National Institute for Healthcare Research

I designed and delivered a two-hour social media marketing workshop for the NIHR, focusing on how to use Facebook and Instagram to boost public involvement in healthcare research. I showed how Reels, Stories, and videos can help the NIHR reach a wider audience.

Healthcare copywriting for Salisbury Hospice Charity

I created the main website content for Salisbury Hospice Charity, including a patient hub packed with information on palliative care, therapies and hospice-at-home services. The content was written with empathy and reassurance to explain the hospice’s support clearly and sensitively.

Beaufort Care Group

I wrote the content for Beaufort Care Group’s new website. This fantastic care provider delivers high-quality residential care for children and young people with complex needs. The new website is helping to shine a light on Beaufort’s exceptional care services.

eIntegrity (Health Education England)

For eight years, I helped eIntegrity and Health Education England license NHS e-learning in international markets.

When I started, the programmes were licensed in only a few countries; today they’re used in 144. I developed all the website content, ran targeted email campaigns, and wrote regular feature articles and blogs. These articles were featured by the NHS, the Royal College of Anaesthetists and numerous professional bodies overseas, boosting eIntegrity’s profile far beyond the UK.