Healthcare copywriting
Whether you’re reaching out to patients or clinicians, your message needs to be clear and concise. You can’t risk confusion, ambiguity or, worse still, misinformation.
As an experienced healthcare copywriter, I can help you with engaging, accessible and accurate content for both patient and clinical audiences.
Clinically precise and compelling words
If you work in healthcare communications, you’ll know how hard it can be to strike the right tone. Marketing content often falls into two traps: overwhelming readers with technical details or oversimplifying the message and losing accuracy.
That’s where I can help. As an experienced healthcare copywriter, I create content that strikes a balance between accuracy and readability.
From dementia care to diabetes management and mental health, I’ve written content across a wide range of healthcare topics. With a solid understanding of the strict regulations around healthcare marketing, you can be confident your copy is accurate, compliant, and in safe hands.
An experienced healthcare copywriter
Over the past 10 years, I’ve worked with a wide range of healthcare professionals and organisations, including Health Education England, medical diagnostics companies, clinical trials teams, the National Institute for Health and Care Research (NIHR), and NHS research studies.
My experience spans writing for doctors, consultants, allied health professionals, and patients alike. Alongside my healthcare copywriting, I’m also involved in public–patient involvement (PPI) research and have supported communications for numerous NHS, NIHR, and NICE studies.
Sensitively written and empathetic words
With my background as a healthcare copywriter, I have particular expertise in writing content aimed at patient audiences – and I’ve worked with numerous healthcare organisations on recruitment materials for clinical trials, research studies and surveys.
For example, I provided website content and social media advice for a NICE-commissioned UK acne research study. The study achieved exceptional recruitment rates, largely due to the success of the social media campaign.
Projects I've supported as a healthcare copywriter
- Editing support and social media guifance for a nationwide eczema study
- Communications materials for clinical trials recruitment
- Communications advice for a research study on skin conditions and skin tone
- Social media training for the National Institute of Healthcare Research (NIHR)
- Marketing materials for a national study looking at the role of community pharmacists in treating skin conditions.
My copy makeover (Before and after)
Here’s a short extract of web copy I created for a care firm that supports children who have faced trauma and significant challenges in their lives.
Original content from the client
Beaufort Care Group’s aim is to provide children and young people with support, encouragement and new life experiences, through our commitment to changing and improving their lives we create safe and nurturing environments, where positive relationships can be built, growing their resilience and confidence to achieve their personal best.
Today Beaufort Care Group has 8 residential homes across Bournemouth and Dorset caring for young people aged 8-18 years old with complex emotional and behavioural needs. All the homes are in quiet residential areas.
Copy makeover
Beaufort Care Group provides high-quality residential care for children and young people with complex emotional and behavioural difficulties.
We have eight residential homes for children and young people aged 8-18 in Dorset, as well as supported living accommodation for young adults. The homes are all situated in quiet residential areas – giving young people a tranquil space to grow, develop and heal.
Read more about my work with healthcare clients
National Institute for Healthcare Research
I delivered a two-hour social media marketing workshop for the NIHR, focusing on using Facebook and Instagram to boost public involvement in healthcare research. The session showed how tools like Reels, Stories, and video can effectively raise awareness of clinical trial volunteering opportunities.
Healthcare copywriting for Salisbury Hospice Charity
I created the main website content for Salisbury Hospice Charity, including an information hub for patients and families with details on palliative care, therapies, accommodation, and hospice-at-home services. The content was written with empathy and reassurance to help explain the hospice’s support clearly and sensitively.
Beaufort Care Group
I wrote all the content for Beaufort Care Group’s new website, showcasing their high-quality residential care for children and young people with complex needs. Working closely with the team, I highlighted the unique strengths of their eight residential homes and supported accommodation across the south of England.
eIntegrity (Health Education England)
For eight years, I helped eIntegrity and Health Education England take NHS e-learning to an international market, with profits reinvested back into UK health services.
When I started, the programmes were licensed in only a few countries; today they’re used in over 100. I built the website, ran targeted email campaigns, and created content that resonated with healthcare partners worldwide. My articles were featured by the NHS and the Royal College of Anaesthetists, boosting eIntegrity’s profile far beyond the UK.
I also launched their social media presence, laying the groundwork for long-term engagement with healthcare professionals around the globe.