Brochure copywriting
We’re all dealing with digital overload. So, a stunning printed brochure can provide something a little different and make your business stand out.
As a specialist brochure copywriter, I can help you with high-quality, professional print marketing you’ll be proud to show to potential customers.
I craft brochure content that grabs attention and sparks interest in what you offer.
An experienced brochure copywriter
Whether you’re looking for a 24-page brochure or a short leaflet, I can help.
Your copy will be written with speed readers in mind, with bold headlines, crisp copy and compelling calls to action…all perfectly paired with your chosen visual design.
With more than 20 years’ experience as a brochure copywriter, I’ve helped brands like B&Q, Stagecoach and Marlborough College tell their stories. And I’d love to help bring yours to life.
Depending on your requirements, I can either manage the graphic design and print elements through trusted partners or work with your own suppliers.

Annual report copywriter
Annual reports can be time-consuming to put together. So, why not outsource the copywriting, design and print to an experienced annual report copywriter?
With 20 years’ experience as a brochure copywriter, I specialise in crafting clear, compelling content that highlights your successes and achievements.
I can handle everything from the initial concept stage onwards, managing tight deadlines and last-minute financial updates with ease and efficiency. I’m a stickler for detail, ensuring that every single figure and fact is checked and cross-checked.
Having written and project managed annual reports for FTSE 250 companies, I’ll ensure your project runs smoothly and on schedule.
Direct sales letters
Tired of sales letters that end up in the bin? I write sales letters that hook readers from the very first line, spark real interest, and lead them naturally toward taking action…whether that’s giving you a call, checking out your website, or making a purchase.
Every piece is built on a clear structure, persuasive messaging, and a tone that speaks directly to your audience.
I also support wider marketing campaigns with email sequences, brochures, and website copy – ensuring your brand voice stays consistent and compelling across every touchpoint.
How the process works:
- We'll kick off with a video call to run through your business goals
- I'll produce a content plan and layout
- Next, I'll complete detailed research before getting started on the words
- You'll have the chance to review the draft and suggest any tweaks
- Post design, I'll complete my final proof checks
- Once you're happy, we'll send the brochure to print.
A few words from my lovely clients…
We really appreciated her thoroughness in checking facts and pushing us to be more robust in stating the actual value of our endeavours, rather than just trotting out details of delivery. We would thoroughly recommend Karen!
We were working under considerable time pressure and the project grew in scope almost daily, despite which Karen was very flexible and a pleasure to deal with. I would highly recommend Karen’s services and look forward to working with her again.
Case Study
Exceeding client expectations
As Southampton’s Business Improvement District, GO! Southampton is responsible for championing local businesses, bringing greater investment to the region, and making the city centre safer and more attractive to tourists and residents.
As a specialist brochure copywriter, I was brought in to produce GO! Southampton’s mid-term review, interviewing local business leaders and crafting success stories to highlight their biggest impacts.
Despite tight deadlines, I delivered the content ahead of schedule and the client was thrilled, expressing his thanks for a brochure that exceeded his expectations.
Since then, the client has asked me to help with numerous other brochure projects.

Learn more about my other services
Ensure your content is well-written, clear and error-free.
Get results-driven web copy that increases leads and sales.
Convert readers into customers with eye-catching email marketing.