Website copywriting

People’s attention spans online are shorter than ever. When someone lands on your website, you only have a few seconds to grab their attention before they click away and head to a competitor.

Maybe you’re struggling to explain what you do in a clear, concise way. Or perhaps your website copy just isn’t connecting with your readers or giving them a reason to choose you. That’s where I can help. As an experienced website copywriter, I write clear, persuasive copy that shows customers exactly why you’re the right choice.

Website copy tuned to your customers' needs

Your website may be the first point of contact for potential customers. So, it’s got to make the right first impression. Otherwise, your visitors will be hotfooting it over to one of your competitors before you know it.

As an experienced website copywriter, I create content that makes your products and services irresistible. Every word is crafted to spark interest and encourage action. There’s a lot of human psychology in copywriting. By understanding what motivates people, I craft content that turns browsers into buyers. 

SEO-friendly copy that brings in new business

I don’t just write great copy – I make sure it’s SEO-friendly too. By using proven SEO techniques, I help your website get found by the people who are already looking for what you offer, giving you a better chance of attracting more ideal clients and growing your business.

You’ll also get SEO-friendly meta titles and descriptions – the snippets that appear in Google search results. These play an important role in encouraging people to click on your website. I make sure they’re clear, compelling and designed to stand out from your competitors.

As your website copywriter, I’ll work closely with your web developer to get your content and technical SEO working seamlessly together. So, your website won’t only be engaging for visitors but also positioned to achieve stronger search engine rankings.

Website copywriter as represented by a photo of a laptop with a cup of coffee, notebook and pencil

Hire an experienced website copywriter

Whether you’re looking to build a website from scratch or give your current website a makeover, I can help.

I’ll work with your chosen web developer and designer but I can also manage the whole project for you, alongside trusted design and developer partners. 

Did you know I also offer social media management, email marketing and blog writing, alongside my work as a website copywriter? 

Why not get in touch to find out more about how I can support your marketing?

 

Book a call today

Website Copy Starter

£ 2199
  • Ideal if you’re just starting out. Your website pages can grow with your business.
  • Up to 15 core pages
  • Clear, human-written copy
  • SEO-optimised (keywords, H1 etc)
  • Meta titles and descriptions (for search)
  • Scroll-stopping calls to action
  • 2 revision rounds
Book a call

Growth Website Copy

£ 3699
  • A popular option for businesses needing a larger set of pages, including an about, services, case studies and contact.
  • Up to 25 pages
  • Conversion-focused copy
  • SEO-optimised for target keywords
  • Irresistible calls to action
  • Meta titles and descriptions (for search)
  • 2 revision rounds
Book a call
POPULAR

The Full Monty Web Package

£ 4499
  • Perfect if you’re looking for a larger site with complementary messaging and tone of voice guidance.
  • Up to 40 pages (or equivalent)
  • Attention-grabbing copy for each page
  • Messaging pillars and tone guidance
  • SEO-optimised for target keywords
  • Meta titles and descriptions for search
  • Two revision rounds
Book a call

A few words from my lovely clients…

Karen is a fantastic website copywriter and a pleasure to work with.

She quickly grasped our requirements, house writing style and brand guidelines. She was a huge help when we re-wrote and created our new website.

She was an integral part of the team and worked exceptionally well with colleagues across the School. Several colleagues have gone on to commission her again to work with them on other projects. I thoroughly recommend Karen.
Madeline Hall, Website Manager,Saïd Business School
If you're looking for a creative wordsmith with exacting standards and a thoughtful and insightful approach to the copy she provides or edits, speak to Karen.

I've worked with her regularly over the past year. It's been a pleasure. Not only does she understand the charity and our tone of voice really well, but she also knows the best way to communicate a complicated message – even when we don't.

Whether you need a proofreader, sub editor or copywriter, I can highly recommend Karen.
Gwen Glynn, Marketing Manager, The Charity for Civil Servants
Karen not only provided top-notch SEO copy for our new website but she was also invaluable for her insight and expertise in building our new online presence.

Karen’s input went above and beyond the initial brief and her friendly, easygoing manner made this difficult job all the easier to deal with. We will definitely be retaining her services for all our future projects.
David Lewis, Designer, Priority
Karen listened closely to the brief and took time to ensure she understood my requirements. The copy she wrote exceeded my expectations. She is a pleasure to work with and very reliable. I would highly recommend Karen.
Alex Drewitt, Owner, A Drewitt Design
Our business is one that the general public struggle to understand and, due to that, it is difficult to get our message across.

Karen took on the challenge of re-wording our website to drive new business with fantastic results. She spent the time to come and meet our team so she could fully understand what we do and then got that down in words that could be easily digested by potential clients. We would highly recommend Karen!
Dan Roycroft, Planning Director, Charter House Planning
Having Karen as part of the team was invaluable. She worked on the copy for my new website. Karen brought energy and rigour to the process. Once briefed, she worked independently on the copy, checking back for guidance when needed – providing an efficient and reliable service.

It was helpful to have Karen’s feedback on the wider look and feel of the site. She was always proactive and took the initiative to make suggestions and ask questions along the way.

I would use Karen's services again for future copywriting material, and would definitely recommend to others.
Angela Pryce, Tea Expert
Karen has been a pleasure to work with on the launch of our new website, humberts.com.

Karen took the time to really get under the skin of our business - our culture, values and the benefits that we offer our clients. This, combined with Karen's natural flair for language and ability to manage and hit deadlines was invaluable to us.

All involved in our web project found Karen immensely engaging and easy to work with.
Caroline Styles, Marketing Director, Humberts
From the start, Karen got stuck in and produced the copy within the deadline provided and to the clients' requirements and tone of voice. We are delighted with her work and so is the client!
Zoe Cordey, Blue Bee marketing agency
Thank you so much for writing such wonderful copy for Tucker Joinery’s new site – they are very excited to see the final result and a large part of that is down to your wonderful copy.
Blue Bee marketing agency

Case Study

Creating engaging website copy that demystifies ISO compliance

Quality Excellence (QE) supports organisations with ISO certification and CQC compliance – areas that are technical, complex and, at times, a little overwhelming.

I was brought in to develop all the content for QE’s new website, with a focus on making their services clear and easy to understand. The challenge was to take what can be quite a dry, process-heavy subject and turn it into something that’s worth reading.

I focused on using straightforward, jargon-free language, structuring the content so it’s easy to navigate, and bringing out the practical value of the services on offer. Just as importantly, the tone needed to build trust – giving potential clients confidence in the team’s expertise and experience.

The new website feels clear, professional and reassuring – helping visitors quickly understand what’s on offer and why they’re in safe hands.

Discover more about this website project
Screengrab from the Quality Excellence website
View my portfolio

Case Study

Transforming Inspire MediLaw’s website

When Inspire MediLaw’s website wasn’t doing justice to their high-quality medico-legal training, MD Caren Scott asked me to lead the website refresh. Working with an experienced technical developer and designer, we created an eye-catching website that significantly increased visitors and drove more leads and sales.

The success of the website project led to an expanded role. I now handle Inspire MediLaw’s full marketing mix, from social media and email campaigns to producing e-books.

See how I transformed Inspire's website
An example of work for Inspire MediLaw
View my portfolio

Case Study

Helping a leading UK care company share their story

Beaufort Care Group (BCG) brought me in to write engaging copy for their new website.

The company’s existing website didn’t reflect the team’s amazing work in supporting young people with complex needs. The content was wordy and complicated, with an inconsistent tone and messaging (the result of many people contributing over the years).

By working closely with the team, I was able to capture what makes their services so valuable and tell their story in a clear, engaging way. Each care home now has a concise, easy-to-scan overview. New case studies demonstrate the life-changing support they provide, showing how they’ve helped young people overcome challenges and thrive.

The team now has a website they can proudly show to prospective families and care agencies.

Learn more about this website revamp for BCG
Website work for the Beaufort Care Group
View my portfolio

Let's talk about your project

Book a free discovery call for a chat about your marketing

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Different ways I can help you

Blog
writing

Engage your readers and increase website visitors with high-quality blogs.

Let's take this off your task list

Email
marketing

Convert readers into customers with eye-catching email marketing.

Get more eyeballs on your emails

Social media
marketing

High-quality social media marketing that builds your reach and following.

Get results on social media