Website copywriting

Online attention spans are rapidly decreasing. You’ve got just seconds to capture a reader’s attention on your website – so you need to make an immediate impact.

Perhaps you’re finding it hard to describe what you offer succinctly? Or maybe you feel like the copy isn’t connecting with your readers?

That’s where I can help…as an experienced website copywriter.

Website copy tuned to your customers' needs

Your website is likely to be the first point of contact for potential customers. So, your web copy must make the right first impression about your business.

As an experienced website copywriter, I create content that grabs attention and gets results. Every word is crafted to spark interest and encourage action. There’s a lot of human psychology built into my approach. By understanding what motivates people, I create content that connects with your ideal customers and turns browsers into buyers. 

Whether you’re looking for a chatty style or a more serious tone, I’ll ensure that your copy is tuned to your customers’ interests and motivations.

Don’t leave your website success to chance. Hire an expert website copywriter.

SEO-friendly copy that brings in new business

Every word is optimised for SEO to boost your online search rankings, using proven techniques designed to attract more visitors to your website.

You’ll also get eye-catching meta titles and descriptions (the listings you see when you search on Google). Meta titles need to be clear and compelling to encourage searchers to click on your website rather than a competitor’s.

As your chosen website copywriter, I’ll work closely with your website developer to ensure your content and SEO are fully optimised to attract more visitors.

Website copywriter as represented by a photo of a laptop with a cup of coffee, notebook and pencil

Hire an experienced website copywriter

Whether you’re looking to build a website from scratch or give your current website a makeover, I can help.

I’ll work with your chosen web developer and designer to bring your concepts to life. If you prefer, I can also manage your project and recommend trusted partners to take care of the design and technical development. 

Did you know I also offer social media management, email marketing and blog writing, alongside my work as a website copywriter? 

Why not get in touch to find out more about how I can support your marketing?

 

Book a call today

What I offer as a website copywriter

I aim to make the process as easy and straighforward as possible for you:

  • We'll discuss your brief and website on a video call or face to face (if you live reasonably close to Wiltshire)
  • I'll research your business, market and competitors.
  • Next, I'll set to work on creating your website content.
  • I'll write your meta titles and descriptions (for Google's search results pages).
  • Once you're happy with the draft, I'll work with your website developer and designer on the finer details.
  • We'll have one round of revisions and post-design tweaking to perfect everything.

Ready to turn more website visitors into paying customers? Let’s talk.

Cost

From £1799 (for small sites)

A few words from my lovely clients…

Karen is a fantastic website copywriter and a pleasure to work with.

She quickly grasped our requirements, house writing style and brand guidelines. She was a huge help when we re-wrote and created our new website.

She was an integral part of the team and worked exceptionally well with colleagues across the School. Several colleagues have gone on to commission her again to work with them on other projects. I thoroughly recommend Karen.
Madeline Hall, Website Manager,Saïd Business School
If you're looking for a creative wordsmith with exacting standards and a thoughtful and insightful approach to the copy she provides or edits, speak to Karen.

I've worked with her regularly over the past year. It's been a pleasure. Not only does she understand the charity and our tone of voice really well, but she also knows the best way to communicate a complicated message – even when we don't.

Whether you need a proofreader, sub editor or copywriter, I can highly recommend Karen.
Gwen Glynn, Marketing Manager, The Charity for Civil Servants
Karen not only provided top-notch SEO copy for our new website but she was also invaluable for her insight and expertise in building our new online presence.

Karen’s input went above and beyond the initial brief and her friendly, easygoing manner made this difficult job all the easier to deal with. We will definitely be retaining her services for all our future projects.
David Lewis, Designer, Priority
Karen listened closely to the brief and took time to ensure she understood my requirements. The copy she wrote exceeded my expectations. She is a pleasure to work with and very reliable. I would highly recommend Karen.
Alex Drewitt, Owner, A Drewitt Design
Our business is one that the general public struggle to understand and, due to that, it is difficult to get our message across.

Karen took on the challenge of re-wording our website to drive new business with fantastic results. She spent the time to come and meet our team so she could fully understand what we do and then got that down in words that could be easily digested by potential clients. We would highly recommend Karen!
Dan Roycroft, Planning Director, Charter House Planning
Having Karen as part of the team was invaluable. She worked on the copy for my new website. Karen brought energy and rigour to the process. Once briefed, she worked independently on the copy, checking back for guidance when needed – providing an efficient and reliable service.

It was helpful to have Karen’s feedback on the wider look and feel of the site. She was always proactive and took the initiative to make suggestions and ask questions along the way.

I would use Karen's services again for future copywriting material, and would definitely recommend to others.
Angela Pryce, Tea Expert
Karen has been a pleasure to work with on the launch of our new website, humberts.com.

Karen took the time to really get under the skin of our business - our culture, values and the benefits that we offer our clients. This, combined with Karen's natural flair for language and ability to manage and hit deadlines was invaluable to us.

All involved in our web project found Karen immensely engaging and easy to work with.
Caroline Styles, Marketing Director, Humberts
From the start, Karen got stuck in and produced the copy within the deadline provided and to the clients' requirements and tone of voice. We are delighted with her work and so is the client!
Zoe Cordey, Blue Bee marketing agency
Thank you so much for writing such wonderful copy for Tucker Joinery’s new site – they are very excited to see the final result and a large part of that is down to your wonderful copy.
Blue Bee marketing agency

Case Study

Transforming Inspire MediLaw’s website

When Inspire MediLaw’s website wasn’t doing justice to their high-quality medico-legal training, MD Caren Scott asked me to lead the website refresh. Working with an experienced technical developer and designer, we created an eye-catching website that significantly increased visitors and drove more leads and sales.

The success of the website project led to an expanded role. I now handle Inspire MediLaw’s full marketing mix, from social media and email campaigns to producing e-books.

See how I transformed Inspire's website
An example of work for Inspire MediLaw
View my portfolio

Case Study

Beaufort Care Group

Beaufort Care Group (BCG) brought me in to transform their digital presence. The company’s existing website didn’t reflect the team’s amazing work in supporting young people with complex needs. The content was wordy, complicated, and inconsistent in tone and messaging.

Working closely with the team, I wrote new content that showed clearly what they offered and their many success stories. Each care home now has an easy-to-scan overview. New case studies highlight how the team has helped young people turn their lives around.

The team now has a website they can proudly show to prospective families and care agencies.

Learn more about this website revamp for BCG
Website work for the Beaufort Care Group
View my portfolio

Let's talk about your project

Book a free discovery call for a chat about your marketing

Learn more about my other services

Different ways I can help you

Blog
writing

Engage your readers and increase website visitors with high-quality blogs.

Let's take this off your task list

Email
marketing

Convert readers into customers with eye-catching email marketing.

Get more eyeballs on your emails

Social media
marketing

High-quality social media marketing that builds your reach and following.

Get results on social media