Website copywriting

Your website should be your best salesperson. If it’s leaving visitors confused, unconvinced or quietly drifting off to a competitor, the words are the problem.

As a website copywriter with experience across organisations from small businesses to Oxford University, I fix that: turning unclear, underperforming copy into something that actually works for your business.

A few words from my University of Oxford client

Karen is a fantastic website copywriter and a pleasure to work with.

She quickly grasped our requirements, house writing style and brand guidelines. She was a huge help when we re-wrote and created our new website.

She was an integral part of the team and worked exceptionally well with colleagues across the School. Several colleagues have gone on to commission her again to work with them on other projects. I thoroughly recommend Karen.
Madeline Hall, Website Manager,Saïd Business School

Website copy tuned to your customers' needs

Whether you’re starting from scratch or giving an existing site a proper overhaul, I’ll write copy that explains what you do clearly, makes the right people feel they’ve found exactly what they’re looking for.

And if you need more than copy, I can manage the whole project, bringing in trusted designers and developers so you get a finished website, not just words on a page.

SEO-friendly copy that brings in new business

 Great website copy is pointless if the right people can’t find it.

As your website copywriter, I write with search in mind from the start, helping your site reach the people already looking for what you offer. That means more of the right visitors and more opportunities to turn them into customers.

You’ll also get SEO-friendly meta titles and descriptions – the short snippets that appear in Google’s search results. They’re often overlooked, but they’re your first chance to persuade someone to click. I make sure they’re clear, specific and worth clicking on.

I’ll also work closely with your web developer to make sure the copy and the technical side of your site are pulling in the same direction, giving you the best possible chance of ranking well.

Get in touch to find out more.

Book a call today

Web content packages

Website Copy Starter

£ 2199
  • Ideal if you’re just starting out. Your website pages can grow with your business.
  • Up to 15 core pages
  • Clear, human-written copy
  • SEO-optimised (keywords, H1 etc)
  • Meta titles and descriptions (for search)
  • Scroll-stopping calls to action
  • 2 revision rounds
Book a call

Growth Website Copy

£ 3699
  • A popular option for businesses needing a larger set of pages, including an about, services, case studies and contact.
  • Up to 25 pages
  • Conversion-focused copy
  • SEO-optimised for target keywords
  • Irresistible calls to action
  • Meta titles and descriptions for search
  • 2 revision rounds
Book a call
POPULAR

The Full Monty Web Package

£ 4499
  • Perfect for a larger site with tone of voice guidance.
  • Up to 40 pages (or equivalent)
  • Conversion-focused copy
  • Messaging pillars and tone of voice guidance
  • SEO-optimised for target keywords
  • Meta titles and descriptions for search
  • 2 revision rounds
Book a call

A few words from my lovely clients…

If you're looking for a creative wordsmith with exacting standards and a thoughtful and insightful approach to the copy she provides or edits, speak to Karen.

I've worked with her regularly over the past year. It's been a pleasure. Not only does she understand the charity and our tone of voice really well, but she also knows the best way to communicate a complicated message – even when we don't.

Whether you need a proofreader, sub editor or copywriter, I can highly recommend Karen.
Gwen Glynn, Marketing Manager, The Charity for Civil Servants
Karen not only provided top-notch SEO copy for our new website but she was also invaluable for her insight and expertise in building our new online presence.

Karen’s input went above and beyond the initial brief and her friendly, easygoing manner made this difficult job all the easier to deal with. We will definitely be retaining her services for all our future projects.
David Lewis, Designer, Priority
Karen listened closely to the brief and took time to ensure she understood my requirements. The copy she wrote exceeded my expectations. She is a pleasure to work with and very reliable. I would highly recommend Karen.
Alex Drewitt, Owner, A Drewitt Design
Our business is one that the general public struggle to understand and, due to that, it is difficult to get our message across.

Karen took on the challenge of re-wording our website to drive new business with fantastic results. She spent the time to come and meet our team so she could fully understand what we do and then got that down in words that could be easily digested by potential clients. We would highly recommend Karen!
Dan Roycroft, Planning Director, Charter House Planning
Having Karen as part of the team was invaluable. She worked on the copy for my new website. Karen brought energy and rigour to the process. Once briefed, she worked independently on the copy, checking back for guidance when needed – providing an efficient and reliable service.

It was helpful to have Karen’s feedback on the wider look and feel of the site. She was always proactive and took the initiative to make suggestions and ask questions along the way.

I would use Karen's services again for future copywriting material, and would definitely recommend to others.
Angela Pryce, Tea Expert
Karen has been a pleasure to work with on the launch of our new website, humberts.com.

Karen took the time to really get under the skin of our business - our culture, values and the benefits that we offer our clients. This, combined with Karen's natural flair for language and ability to manage and hit deadlines was invaluable to us.

All involved in our web project found Karen immensely engaging and easy to work with.
Caroline Styles, Marketing Director, Humberts
From the start, Karen got stuck in and produced the copy within the deadline provided and to the clients' requirements and tone of voice. We are delighted with her work and so is the client!
Zoe Cordey, Blue Bee marketing agency
Thank you so much for writing such wonderful copy for Tucker Joinery’s new site – they are very excited to see the final result and a large part of that is down to your wonderful copy.
Blue Bee marketing agency

Case Study

How Quality Excellence secured top Google rankings

Quality Excellence supports organisations with ISO certification and CQC compliance. It’s important work, but not the easiest subject to communicate.

My job was to take something technical and process-heavy and turn it into something clear, reassuring and worth reading. That meant plain language throughout, a structure that’s easy to navigate and copy, and a focus on the practical value the team delivers for clients.

The site now ranks in top spots for key search terms, including SEQOHS and ISO 7101, precisely the terms their ideal clients are searching for.

Discover more about this website project
Screengrab from the Quality Excellence website
View my portfolio

Case Study

How a care company with an extraordinary story finally got a website to match

Beaufort Care Group does remarkable work supporting young people with complex needs. But their old website didn’t tell their story well. Years of different people contributing content had left it wordy, inconsistent and hard to follow.

Working closely with the team, I got under the skin of what makes their care so valuable and wrote it in a way that’s clear, warm and easy to scan. Each care home now has its own concise overview, and new case studies show the real difference BCG makes to the young people in their care.

The team now has a website they can proudly show to prospective families and care agencies.

Zoe Cordey, my agency client, said: “From the start, Karen got stuck in and produced the copy within the deadline provided and to the clients’ requirements and tone of voice. We are delighted with her work and so is the client!” 

Learn more about this website revamp for BCG
Website work for the Beaufort Care Group
View my portfolio

Case Study

How Inspire MediLaw transformed their website and achieved top website rankings

Inspire MediLaw’s website wasn’t doing justice to the quality of their medico-legal training. MD Caren Scott asked me to lead a full refresh, working with an experienced developer and designer to rebuild it.

The result was a site that secured top search rankings for key terms, outranking some significantly larger competitors…which led to more visitors, leads and enquiries.

The project worked well enough that my role expanded considerably beyond the original brief. I went on to handle Inspire MediLaw’s full marketing mix, from social media and email campaigns to producing e-books.

See how I transformed Inspire's website
An example of work for Inspire MediLaw
View my portfolio

Let's talk about your project

Book a free discovery call for a chat about your marketing

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Different ways I can help you

Blog
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Email
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Convert readers into customers with eye-catching email marketing.

Get more eyeballs on your emails

Social media
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High-quality social media marketing that builds your reach and following.

Get results on social media