Bringing clarity to a planning consultancy’s website messaging
The challenge
Charter House Planning wanted a new website that clearly conveyed how partnering with a specialist planning agency ensures successful outcomes – explaining not only their services but also how their expertise solves complex challenges and delivers tangible results for building projects.
The solution
Following interviews with the team and a review of competitor websites, I wrote landing page content and case studies that showed how Charter House Planning navigated planning regulations, addressed potential issues (such as environmental covenants), and delivered successful outcomes. We mapped out a site structure with intuitive navigation, making information easy to find. The new website tells Charter House Planning’s story in a way that builds trust, highlights their expertise, and simplifies complex services for their audience.
The result
The content was approved with almost no changes. Even better, the project’s success led to ongoing collaboration, with Charter House Planning rebooking me to create a website for their sister company.
