Property copywriting
The property market is tough right now. With the cost-of-living crisis and cautious buyers, each property listing must work harder than ever to stand out.
As an experienced property copywriter, I craft words that help you stand out in a crowded market and drive more sales.
Property copywriting that gets results
Did you know that 78% of property hunters start their search online? So, if your listings don’t grab attention fast, you’ll lose business.
You aren’t just selling a house: you’re selling a lifestyle. So, buyers need to understand what makes your property special. I’ll show buyers your property’s unique selling points, not just a list of features.
Put simply, you’ll get copy that delivers results, not tired cliches.
An experienced property copywriter
I work with estate agents, planning consultants, and developers on all kinds of marketing, including:
- SEO-savvy website content to help you climb those online search rankings
- Property particulars that drive more clicks and enquiries
- Case studies that people want to read
- Social media content that builds awareness
- Print ads that spark interest and enquiries
Alongside my work as a property copywriter, I’ve also renovated properties and managed lettings. So, I understand the practical ins and outs of the property industry.
My copy makeover (Before and after)
Here’s a short excerpt from a property brochure I rewrote for a high-street estate agent. The rewrite has a punchier, more engaging tone that brings Lincoln’s selling points to the fore.
Original content from the client
The historic city of Lincoln offers a wide range of amenities such as shops, restaurants, schools, university and cultural and leisure pursuits, including the quaintly historic Cathedral Quarter and beautiful Bailgate area.
Lincoln train station has a direct train to London (Kings Cross from 120 minutes).
Nearby leisure pursuits include the nearby Lakeside Nature Reserve and various walking trails at the River Witham.
The copy makeover
Lincoln is one of the country’s finest medieval cities, with a beautiful cathedral and castle alongside cobbled streets and individual shops. The Cornhill Quarter is perfect for a spot of retail therapy, with independent and high-street brands, as well as fantastic restaurants and coffee shops.
Lincoln is also within easy reach of beautiful countryside, including the Lakeside Nature Reserve. There are direct trains to London from Lincoln in two hours.
SEO-friendly website copy that gets results
As an experienced property copywriter, I create SEO-focused content that boosts your online visibility and increases website traffic.
Local SEO is essential for agents and builders. I’ll optimise your content with targeted keywords that help your properties get found. I stay on top of current SEO tactics so you can stay ahead of your competitors.
Social media marketing for estate agents and builders
Alongside copywriting, I can also help with all aspects of social media marketing, from strategy to content and customer engagement. As a qualified social media strategist, I’ll work with you to build a strong digital presence and help you reach more clients.
Alternatively, if you’d prefer to manage things in-house, I can offer social media training, giving your team the skills, confidence, and practical expertise to succeed on social.
I'm proud to work as a property copywriter for many clients. See just a few examples below.
Palmer & Partners estate agents: transforming leads into sales
This Suffolk and Essex estate agency wanted to strengthen their email marketing. I created impactful, persuasive emails to send following initial valuations. The new results-driven emails are helping Palmer & Partners increase new client sign-ups. This marketing work has contributed to recent business growth, with a new office opening in Cheltenham recently.
Humberts: a website revamp for a high-street estate agent
I was brought in by this national estate agent to revamp their website, working with the residential, rural, commercial, and rental teams to create bold content aligned with their new visual identity.
Tucker Joinery: where craftsmanship meets copy
Tucker Joinery is a family business, built on generations of family craftsmanship. As an experienced property copywriter, I wrote copy telling their story of bespoke design and heritage – bringing their values to life online.
Every page reflects the skills and attention to detail Tucker Joinery put into their stunning cabinetry.
D&N Construction: building stories that last
D&N Construction, one of Salisbury’s leading builders, wanted a new website to showcase their many successful projects across the city, particularly their expertise in listed building renovation.
The new website positions the business as a trusted, experienced local building firm. Following on from this successful collaboration, D&N Construction has asked me to help with several other marketing projects.
