Property copywriting
The property market is tough right now. With the cost-of-living crisis and cautious buyers, each listing must work harder to stand out.
As a property copywriter, I write copy that drives sales.
Property copywriting that gets results
78% of property hunters start their search online. If your listings don’t grab attention fast, you lose business.
You aren’t just selling a house. You’re selling a lifestyle. Buyers must see the property’s unique selling points and feel compelled to book a viewing.
I show buyers the property’s benefits, not just features. You get sharp, original copy that delivers results, not tired cliches.
An experienced property copywriter
I work with estate agents, planning consultants, and developers on all kinds of marketing, including:
- SEO-savvy website content that ranks on Google
- Property particulars that generate more clicks and enquiries
- Case studies that people want to read
- Social media content that builds awareness
- Print ads that drive leads and sales
Alongside property copywriting, I’ve also renovated and let properties. So, I understand the practical ins and outs of the property industry.
My copy makeover (Before and after)
Here’s a short example of content I rewrote for a high-street estate agent.
Original content from the client
The historic city of Lincoln offers a wide range of amenities such as shops, restaurants, schools, university and cultural and leisure pursuits, including the quaintly historic Cathedral Quarter and beautiful Bailgate area.
Lincoln train station has a direct train to London (Kings Cross from 120 minutes).
Nearby leisure pursuits include the nearby Lakeside Nature Reserve and various walking trails at the River Witham.
The copy makeover
Lincoln is one of the country’s finest medieval cities, with a beautiful cathedral and castle alongside cobbled streets and individual shops. The Cornhill Quarter is perfect for a spot of retail therapy, with independent and high-street brands, as well as fantastic restaurants and coffee shops.
Lincoln is also within easy reach of beautiful countryside, including the Lakeside Nature Reserve. There are direct trains to London from Lincoln in two hours.
SEO-friendly website copy that gets results
I create SEO-focused content that boosts search visibility and website traffic.
Local SEO is essential for agents and builders. I’ll optimise your content with targeted keywords that help your properties stand out.
I stay on top of current SEO tactics to help you stay ahead of competitors.
Social media marketing for estate agents and builders
If social media marketing is proving a headache, I can manage your platforms or train your team…whatever suits you.
I handle everything from social strategy to content and engagement. As a qualified social media strategist, I help you build a strong digital presence and reach more clients.
I also offer social media training to give your team the skills, confidence, and practical know-how to excel online.
I'm proud to work as a property copywriter for many clients. See just a few examples below.
Palmer & Partners estate agents: transforming leads into sales
A Suffolk and Essex estate agency wanted stronger email marketing. I created an impactful, easy-to-use template to send following initial valuations. The new results-driven emails are now helping them increase new client sign-ups.
Humberts estate agents: rebuilding a property giant
I was brought in by this national estate agent to revamp their website, working with their residential, rural, commercial, and rental teams to create bold content aligned with their visual identity. The result was a website that clearly demonstrated the benefits of choosing Humbers over their competitors, highlighting their credentials as one of the UK’s leading property experts.
Tucker Joinery: where craftsmanship meets copy
Tucker Joinery is a family business, built on generations of family craftsmanship. I wrote copy telling their story of quality, bespoke design, and heritage – bringing their values to life online.
Every page reflects the quality and attention to detail Tucker Joinery put into their stunning cabinetry.
D&N Construction: building stories that last
D&N Construction, one of Salisbury’s leading builders, wanted a new website that showcased their many successful projects across the city and wider county, particularly their expertise in listed building renovation.
The project’s success led D&N to enlist my help with further projects, including print marketing.
