Technology copywriting
From cybersecurity to AI or aviation, I can help you tell your business story in a way that connects with your readers.
As an experienced technology copywriter, I bring clarity to tech messaging, crafting copy that informs and engages – without sacrificing technical accuracy.
How I can help you as a technology copywriter
From web copy and blogs to case studies and thought leadership pieces, I can help with copy that:
- adds personality and a human touch to complex, sometimes dry, tech subjects
- shows how your tech products and services can solve customers’ problems
- bridges the gap between technical accuracy and readability, making complex concepts accessible without dumbing down.
Injecting personality into your tech content
Think about the last piece of technical content that actually held your attention. Chances are, it spoke to you like a human being, not a technical manual.
I turn complex tech topics into clear, conversational copy that still retains 100% accuracy. By speaking to your audience in an authentic (and human!) way, your tech copy will cut through the noise in a crowded space. No AI slop here. Just human-powered words that resonate with your readers.
My copy makeover (before and after)
Here’s a short extract of web copy I put together for one of my tech clients. The business was struggling to communicate its complex services to non-technical readers. The new copy is sharp and succinct, with a clear focus on the value this engineering firm brings.
*Company name changed.
Original content from the client
Meteor Solutions was established in the year 1995 with a number of strategic goals in mind. To deliver a quality product, on time at a competitive price. To regularly review our systems to ensure continuous improvements can be made.
These values and goals still form the backbone of the Company today. The services and products that our client base require demands that we perform to the highest level throughout every contract to ensure that the process plant we service is returned to production at the earliest possible moment to ensure that throughput can return to its maximum performance level in the shortest possible time
Copy makeover
Meteor Solutions has more than 20 years’ experience in designing, manufacturing and installing high-precision pressure products for customers in the petrochemicals, power generation, oil and gas and subsea industries.
We apply our engineering expertise to bring you the highest-quality products – on time, every time. And we’re constantly developing new innovations to improve operational efficiency for our customers.
Our watchwords are quality, safety and reliability.
Turning complex tech into clear, compelling copy
I blend creativity and technical understanding to create content that connects and converts.
As a specialist technology copywriter, I’ve written about world-leading technology innovation, helping industry leaders like QinetiQ and Inmarsat with their marketing. But I don’t just work with big firms; I also help many start-ups and smaller tech businesses.
I’ve worked on all kinds of projects, including writing:
- blogs that establish industry expertise
- website content that drives leads and sales
- engaging case studies
- high-converting landing pages
- award submissions that earn acolades and PR coverage
- high-quality annual reports
- click-worthy email marketing campaigns
- eye-catching print brochures
- corporate presentations
- white papers.
What's involved in working with a tech copywriter?
Generally, we’ll kick off with a briefing session to make sure we have a shared understanding of your goals. We can chat by video call or phone. If you’re reasonably close to Wiltshire, we can meet in person.
Next, I’ll have a good look through your website, any background documents you’ve shared, and ideally chat with any technical experts involved in the project. I’ll keep you updated on progress as the project moves forward. Once I’ve shared the draft, you’re welcome to suggest edits, tweaks, or ask questions at any time. It’s important that you’re 100% happy with the words.
I'm proud to work as a technology copywriter for some great clients...
FTA
I helped this world-leading flight school attract new talent through compelling blogs and student success stories.
Inmarsat: making satellite tech soar
Inmarsat, a world leader in satellite communications, wanted to bring their aviation technology to a global audience. I translated complex capabilities into clear, compelling benefits to resonate with industry decision-makers.
A2Z Cloud: powering business successs
As part of a long-standing collaboration, I’ve produced regular blog posts, business case studies, and SEO-friendly web content for this world-leading business engineering company.
I’ve also drafted award submissions that have helped A2Z Cloud win regional business awards.
Puma Engineering: precision in every word
Drawing on my experience as a technology copywriter, I helped Puma Engineering with a major website refresh. The firm manufactures high-pressure, precision equipment for the oil, gas, and petrochemical industries, serving clients such as BP and ExxonMobil.
Clayton Herschel: bringing infrared tech to life
As a technology copywriter, I produced high-impact brochure content for this world leader in infrared technology. My client was delighted with the results and asked me to help with further marketing for an international exhibition.
Haworth Castings: how blogging put them ahead of key competitors
QinetiQ: marketing complex tech with clarity and impact
I helped this world-leading technology company launch their new blog series and create insightful content that achieved exceptional click-through rates.
