Technology copywriting
Whether it’s AI, cybersecurity, or aviation, your technology story deserves to be told with clarity and energy – without compromising on accuracy.
As an experienced technology copywriter, I specialise in finding that balance: turning complex ideas into content that’s sharp, readable, and credible. From punchy web copy to in-depth blogs and persuasive case studies, I craft words that not only inform but truly connect with your audience.
Why use a technology copywriter?
As a specialist technology copywriter, I bring clarity to your messaging with razor-sharp copy that:
- bridges the gap between technical accuracy and readability, making complex concepts accessible without dumbing down
- shows how your solutions can solve customers’ problems and make their lives easier
- adds personality and a human touch to complex, sometimes dry, tech subjects.
Injecting personality into your tech content
Think about the last piece of technical content that actually held your attention. Chances are it spoke to you like a human being, not a technical manual.
It’s fair to say that a lot of tech copy reads like it was written by robots, for robots.
As a specialist technology copywriter, I take a completely different approach – turning complex tech topics into clear, conversational copy that engages readers while staying true to the detail.
By speaking to your audience in an authentic (and human!) way, your tech copy will cut through the noise in a crowded technology space.
My copy makeover (before and after)
Here’s a short extract of web copy I put together for one of my tech clients.
*Company name changed.
Original content from the client
Meteor Engineering Solutions was established in the year 1995 with a number of strategic goals in mind. To deliver a quality product, on time at a competitive price. To regularly review our systems to ensure continuous improvements can be made.
These values and goals still form the backbone of the Company today. The services and products that our client base require demands that we perform to the highest level throughout every contract to ensure that the process plant we service is returned to production at the earliest possible moment to ensure that throughput can return to its maximum performance level in the shortest possible time
Copy makeover
Meteor Engineering Solutions has more than 20 years’ experience in designing, manufacturing and installing high-precision pressure products for customers in the petrochemicals, power generation, oil and gas and subsea industries.
We apply our engineering expertise to bring you the highest quality products – on time, every time. And we’re continually developing new innovations to improve operational efficiency for our customers.
Our watchwords are quality, safety and reliability.
What is involved in working with a technology copywriter?
It’s all about collaboration. If you choose to work with me, I’ll take the time to get to know your technology, your goals, and what your audience truly cares about. Whatever the project, I always start with a briefing session, whether that’s over a video call or face-to-face.
I don’t just scratch the surface. I’ll dive into your existing materials, website, and documentation and, if possible, speak directly with your technical team to get under the skin of your product or service.
Throughout the project, I’ll keep you in the loop with regular updates. When the first draft lands, you’re welcome to suggest edits, tweaks, or ask questions. It’s my job to make sure you’re 100% happy with the final content.
A few of my technology clients…
Whether you’re a global tech giant or an innovative startup, I bring the same commitment to crafting content that connects and converts.
As a specialist technology copywriter, I’ve written about some of the world’s leading technology innovations, helping industry leaders like QinetiQ and Inmarsat communicate their complex solutions with clarity and impact.
I’ve worked on all kinds of projects, including writing:
- engaging blogs that establish industry expertise
- compelling website content that drives leads and sales
- insightful case studies
- high-converting landing pages
- award submissions that get results
- high-quality annual reports
- click-worthy email marketing campaigns
- eye-catching print brochures
- corporate presentations
- white papers.
See how I’ve helped other clients bring their tech stories to life – check out the case studies below.
I'm proud to have worked with some great tech clients...
FTA
Blending my aviation marketing expertise with storytelling, I helped this premier flight school attract global talent through compelling blogs and student success stories.
Inmarsat: making satellite tech soar
When Inmarsat, a world leader in satellite communications, needed to showcase its aviation technology, I translated complex capabilities into clear, compelling benefits that resonated with industry decision-makers.
A2Z Cloud: powering business successs
As part of a long-running collaboration, I’ve produced regular blogs, business case studies and SEO-friendly web content for this world-leading business engineering company. I’ve also drafted awards submissions that helped A2Z Cloud win regional business awards, further raising the company’s industry profile.
Puma Engineering: precision in every word
Puma Engineering needed website content as precise as the work they deliver. Drawing on my experience as a technology copywriter, I transformed their complex services into clear, engaging copy that showcased their expertise and resonated with their audience — leaving Puma Engineering’s team genuinely delighted with the result.
Clayton Herschel: bringing infrared tech to life
I produced high-impact and compelling brochure content for this world leader in infrared technology. My client was delighted with the results and asked me to help with further marketing for an international exhibition.
Haworth Castings: how smart blogging helped outrank competitors
My bi-monthly blogs didn’t just boost traffic: they helped this Hampshire engineering leader claim top Google rankings for its top keywords, delivering measurable impact.
QinetiQ: communicating complex tech with clarity and impact
I helped this world-leading technology company launch their new blog series and create compelling content that spoke directly to their target audience.