Social media health check
Is your social media eating up your time but bringing in very little business?
My social media health check tells you exactly what’s working, what’s wasting your time and what to do differently. You get a clear, practical action plan, not a pile of jargon, so you can start making changes straight away.
Here's what my clients say
What's a social media health check?
Social media moves fast – and keeping up with all the changes can feel overwhelming. That’s where my social media health check comes in.
I offer two options depending on how much detail you need. Both give you clear, practical recommendations you can start acting on straight away.
1. Mini social media health check
With my mini health check, I’ll review your social media activity and talk you through how you can improve your visibility overall.
- I'll look at everything from your profile and bio to your posting frequency, content mix and engagement
- I'll show you what's working well and where you're missing opportunities, with specific examples you can learn from
- You'll get practical recommendations tailored to your business, with examples of content that's working well for others in your sector
2. Full social media health check
This deep dive looks at each platform in detail. It shows you what’s working, what’s not, and where the main opportunities lie.
- We'll have a kick-off session so I understand your business, your goals and who you're trying to reach
- I'll then carry out a detailed audit of each platform, looking at everything from your content and posting habits to how well you're engaging with your audience
- You'll get a clear action plan with specific recommendations for each platform so you'll known exactly what to change and why
- We'll finish with a 60-minute video call where you can ask me anything and go through the recommendation
A full social media strategy and audit package
Want to take things further? I can create a clear social media strategy to boost your visibility and help you reach the right customers.
Here’s what’s included:
- a 60-minute kick-off session to get under the skin of your business and what you want to achieve
- a detailed audit of your current social media showing you honestly what's working and what isn't
- a step-by-step strategy covering your target audience, content, posting times, potential influences and more
- customer personas (profiles) to help you understand who you're talking to and what they care about
- competitor analysis and content inspiration from others doing social media well in your space
- a bank of ready-to-use content ideas so you'll always know what to post next
Done-for-you social media marketing
Not sure a health check is quite what you need? I also offer social media training if you’d prefer to build your own skills, full social media management, if you’d rather hand it over completely, and Facebook paid ads if you want to reach a wider audience fast. Get in touch for all the details.
Here are a few other ways I can help
High-quality social media marketing that builds your reach and following.
Bring your social skills up to speed with training tailored to your business.
Irresistible ads that make your business stand out from the crowd
Case Study
Driver Youth Trust
I love helping charities transform their marketing. Driver Youth Trust supports teachers and parents who are looking after children with SEN and literacy difficulties. I was brought in to help steer the charity’s social media marketing.
Driver Youth Trust supports teachers and parents of children with literacy difficulties. They had a story worth telling but weren’t telling it effectively on social media. I started by auditing everything they were doing across their platforms, then built them a strategy from scratch with a content plan tailored specifically to the education sector.
Here’s what Driver Youth Trust said about my work: “Karen has helped shape our social media and marketing through a detailed audit and strategy-building exercise. Her work has been really helpful in improving our corporate communications, which has improved our organisation’s profile and reach as well as enhancing our digital copy.”
