Helping our client achieve top rankings on Google
The challenge
Haworth Castings wanted to increase new business enquiries, improve their search engine rankings, and reduce their Google Ads spend.
Working alongside the company’s technical experts, I wrote bi-monthly blogs that translated complex engineering concepts into clear, engaging content. The content was aimed at both technical specialists and general readers, so it needed to strike the right balance between clarity and technical accuracy.
The impact
The blogs helped Haworth Castings significantly increase website visitors and business enquiries. Regular blogging enhanced the company’s thought leadership and online visibility while reducing its reliance on paid advertising.
In seven years as Haworth Castings’ blog writer, I became exceptionally knowledgeable about metal casting, leading blog planning, messaging, and content creation.
Learn more about my blog writing services.
Sample copy from this project
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