Achieving top rankings on Google
The challenge
Haworth Castings wanted to increase new business enquiries, improve their Google rankings and reduce their spending on Google Ads.
Working alongside the company’s technical experts, I wrote bi-monthly blogs that translated complex engineering concepts into clear, engaging content. These blogs resonated with both technical specialists and general readers while strengthening the company’s digital presence.
The impact
The impact was significant: Haworth Castings’ website traffic increased by more than 20%, leading to a substantial rise in business leads.
Over seven years, I helped Haworth Castings significantly increase the company’s digital presence while reducing its reliance on paid advertising.
In that time, I became exceptionally knowledgeable about the subject matter, leading the development of blog ideas and messaging. My client referred to me as the ‘UK’s most knowledgeable copywriter on metal casting’!
Learn more about my blog writing services.
Sample copy from this project
Click on an image below to enlarge the page.
