GO! Southampton

The project

GO! Southampton leads the city’s Business Improvement District (BID), championing local businesses, supporting community engagement,, attracting investment, and partnering with police and organisations to tackle crime and anti-social behaviour.

GO! Southampton approached me to write a mid-term review to showcase their achievements. After another copywriter let them down, the team asked me to help with high-quality content on a tight turnaround.

What I delivered

After a briefing and thorough research, I created content that showcased the BID’s impact on the local business community, such as helping local shops increase footfall and supporting business growth. We used case studies to show the measurable impact of the BID.

Despite the exceptionally tight timescales, I delivered the copy ahead of schedule. The team were pleased with the quality of the copy and expressed their thanks for turning the project around so efficiently.

An ongoing partnership

Following this successful collaboration, the team asked me to write their campaign brochure for the next Southampton BID election, highlighting their achievements and outlining ambitious plans for the future.

The campaign succeeded and GO! Southampton won a second term.