Bringing a prestigious summer school’s courses to life
Marlborough College Summer School welcomes thousands of students each year. The school offers a wide range of short courses for people of all ages (from preschoolers to retirees).
Following a strategic review of their marketing, the college tasked me with refreshing their printed brochure. This flagship marketing brochure, sent in hard copy to thousands of households across the southwest, provides a snapshot of the opportunities available each summer.
The challenge
The brief was to create a fresh, easy-to-read brochure with lively, engaging copy to spark interest and signpost readers to the full details online. The content needed to be carefully pitched to reflect the diverse audience, ranging in age from children to baby boomers.
The outcome
After a detailed briefing and in-depth research, I wrote content that brings the breadth of courses to life. The finished brochure captures the vibrancy of the summer school and aligns closely with the summer school’s new branding.
