Clinical trials are vital to healthcare research and innovation. But finding clinical research volunteers can sometimes be a challenge.
When the National Institute for Health and Care Research (NIHR) launched a new research hub in the south of England, they wanted to use social media to raise awareness of the role of clinical volunteers.
Communications Manager Chrissy Sturt asked me to provide social media training on Instagram and Facebook.
The challenge
Chrissy was already savvy with social media, but she wanted a better understanding of the latest tactics/trends and how these could help the NIHR spread their message far and wide.
Bespoke social media training
Together, we explored:
* how to create engaging Reels and Stories on Instagram and Facebook
* how to optimise paid social media campaigns
* best practice examples from healthcare and the nonprofit sectors
* practical strategies to grow the NIHR’s new accounts.
I designed a bespoke training session to help the NIHR tackle specific communication challenges, drawing on best-practice examples from other organisations and charities that already use social media marketing extensively to recruit volunteers.
The impact
Chrissy is already applying the learning and building a strong digital presence on Facebook and Instagram. After our session, Chrissy said: “I’d recommend Karen’s social media training. She has a thorough knowledge across all platforms and real insight into algorithms and ads.
“She went above and beyond to assess our accounts and had many good suggestions for how we might grow our embryonic accounts. I’d highly recommend her bespoke courses.”
