Clinical trials are vital to healthcare research and innovation but finding volunteers can be a challenge. When the National Institute for Healthcare Research (NIHR) launched a new research hub in the south of England, the Marketing team wanted to use social media to spread the word about volunteering opportunities.
Communications Manager Chrissy Sturt approached me for help with social media training on Instagram and Facebook.
The challenge
Chrissy was already savvy with social media, but she wanted a better understanding of the latest tactics/trends and how these could help the NIHR spread their message far and wide.
Bespoke social media training
Together, we explored:
- how to harness the power of Reels and Stories on Instagram and Facebook
- making the most of paid social media
- best practice examples from healthcare and the nonprofit sectors
- practical strategies to grow the NIHR’s new accounts.
I designed a bespoke training session to help the NIHR address their specific communication challenges, drawing on best-practice examples from other organisations and charities that already use social media marketing for volunteer recruitment.
The impact
Chrissy is already putting her knowledge to good use and building a strong digital presence on Facebook and Instagram. After our session, Chrissy said: “I’d recommend Karen’s social media training. She has a thorough knowledge across all platforms and real insight into algorithms and ads.
“She went above and beyond to assess our accounts and had many good suggestions for how we might grow our embryonic accounts. I’d highly recommend her bespoke courses.”
