Clinical trials play a vital role in healthcare research and innovation. But recruiting volunteers for clinical research can be challenging.
When the National Institute for Health and Care Research (NIHR) launched a new research hub in the south of England, they wanted to make better use of social media to raise awareness of clinical research and recruit more volunteers. Communications Manager Chrissy Sturt approached me for help with social media training on Instagram and Facebook.
Bespoke social media training
Chrissy was already savvy with social media, but she wanted a better understanding of the latest tactics/trends, and how these could help the NIHR spread its message far and wide.
Together, we explored:
- how to create engaging Reels and Stories on Instagram and Facebook
- using paid social media to amplify your results
- examples of great content from the healthcare and the nonprofit sectors
- practical recommendations to grow the NIHR’s new accounts.
I designed a bespoke training session to help the NIHR tackle specific communication challenges, drawing on examples from organisations that have successfully used social media to recruit clinical research volunteers.
Chrissy is already applying the learning and building a strong digital presence on Facebook and Instagram.
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Learn more about my social media training packages.
