Clinical trials play a vital role in healthcare research and innovation. But finding clinical research volunteers can sometimes be a challenge.
When the National Institute for Health and Care Research (NIHR) launched a new research hub in the south of England, they wanted to use social media to raise awareness of clinical research in the wider community and recruit volunteers.
Communications Manager Chrissy Sturt approached me to help with social media training on Instagram and Facebook.
Bespoke social media training
Chrissy was already savvy with social media, but she wanted a better understanding of the latest tactics/trends and how these could help the NIHR spread their message far and wide.
Together, we explored:
- how to create engaging Reels and Stories on Instagram and Facebook
- using paid social media to drive results
- best practice examples from healthcare and the nonprofit sectors
- practical strategies to grow the NIHR’s new accounts.
I designed a bespoke training session to help the NIHR tackle specific communication challenges, drawing on best-practice examples from organisations that have successfully employed paid social media to recruit volunteers.
The impact
Chrissy is already applying the learning and building a strong digital presence on Facebook and Instagram.
