Clinical trials are vital to advance healthcare but finding volunteers can be a challenge. When the National Institute for Healthcare Research (NIHR) launched a new research hub in the south of England, the Marketing team wanted to use social media to spread the word about volunteering opportunities.
Communications Manager Chrissy Sturt asked me to help with social media training on Instagram and Facebook.
The challenge
Chrissy was already savvy with social media but she wanted to tap into the latest trends to raise greater public awareness about how to get involved in healthcare research. She needed specific insights to maximise engagement and reach across both platforms.
Bespoke social media training
Together, we explored:
- how to harness the power of Reels and Stories on Instagram and Facebook
- making the most of paid social media
- best practice examples from healthcare and the nonprofit sectors
- practical strategies to grow the NIHR’s new accounts.
The session was hands-on and focused on the NIHR’s specific needs, going beyond general tips to create a concrete action plan.
The impact
Chrissy quickly put her new knowledge to work, and she’s seen excellent results with Reels on both Instagram and Facebook. She said: “I’d recommend Karen’s social media training. She has a thorough knowledge across all platforms, and real insight into algorithms and ads.
“She went above and beyond to assess our accounts and had many good suggestions for how we might grow our embryonic accounts. I’d highly recommend her bespoke courses.”