Making first impressions count: Palmer & Partners
For any estate agent, that first communication with a potential client can make or break a relationship. Palmer & Partner, a large independent firm in Suffolk and Essex, knew their email marketing needed to work harder, so they asked me for help.
The brief
Managing Director John Palmer wanted an email that would showcase their expertise and set them apart from other agencies in East Anglia. The existing content wasn’t capturing what made Palmer & Partners special.
Getting to the heart of it
I worked with John and his team to develop a new approach that:
- speaks in a more conversational, approachable way
- brings their impressive results to life with concrete figures
- focuses on what matters most to potential clients
- makes it clear and simple how to take the next step.
The result
The team at Palmer & Partners Estate Agents Ltd were delighted with the results.
Their new email marketing conveys their unique strengths clearly and succinctly. It covers all the key marketing messages without overwhelming readers with unnecessary details (which have been moved to the website).