Quality Excellence (ISO consultancy)

Making ISO standards more accessible

Jennifer Hirst, an ISO consultant and healthcare specialist, asked me to help with web copy that would make her services more accessible.

Regulatory compliance can feel like a minefield for businesses. So, Jennifer was looking for content that would clearly and effectively translate complex concepts into meaningful information for potential clients.

What we did

Before starting work on the words, I worked with Jennifer to uncover what really matters to her clients. This shaped the messaging for her new website, ensuring it resonated with her target audiences.

Together we:

• designed a clear, intuitive site structure to guide visitors smoothly through Quality Excellence’s services
• crafted SEO-friendly copy that explained the key themes succinctly
• worked closely with Jennifer’s web developer to align design and content.

The impact

Within weeks, the new website had achieved top Google keyword rankings for several of Jennifer’s main services (including a new service helping clients with ISO 7101). Jennifer’s enquiries increased, and her site clearly communicates how she can help clients successfully negotiate compliance.

Following this successful collaboration, Jennifer has asked me to continue supporting her business with regular blog posts and other website content to further build her digital presence and visibility.