About the client
St Brides Partners is a PR and marketing consultancy that works with clients in the natural resources (mining) and technology sectors. St Brides’ social media team already manages more than 30 accounts for clients but they wanted to find new ways to harness the latest social media trends.
Mining is a very crowded marketplace and investors often struggle to find the right investment. So, St Brides were keen to find new ways to help differentiate clients from their competitors. But this all needs to be delivered within tightly regulated frameworks for financial PR and marketing.
What we delivered
Working alongside fellow social media experts Lisa Kyriacou-Faulks and Jo Edge, we designed and delivered a bespoke training day. We delved into strategic social media management, LinkedIn company pages, social media tools, what makes great content and the latest platform trends.
The day had a very practical focus – with interactive exercises, quizzes and case studies to bring the concepts to life.
The results
St Brides took away clear actions they could implement right away. The team left feeling more knowledgeable about the latest trends, particularly around short-form video and LinkedIn Live.
Following the training day, Ana Ribeiro, MD of St Brides Partners, said: “The team was very professional…the sessions were well presented, with some interesting insights.”