University of Oxford | Website content project

Transforming Saïd Business School’s digital presence

When the University of Oxford’s business school embarked on a website revamp, the challenge was to condense 11,000 pages into just a few hundred.

The website attracts millions of visitors each year and captures what makes the university’s business school special – from world-leading undergraduate programmes to executive MBAs.

I worked with the Marketing team to deliver on this goal, reviewing a large volume of content, rewriting copy and consolidating pages to produce a streamlined website. The result is a dynamic website that effectively captures Saïd Business School’s academic excellence and global standing.

Since then, I’ve worked on many projects for the school, including writing blog posts and creating online profiles for associate fellows.

Having worked together for eight years, the school’s Marketing team has recently booked me to write another 20 blogs.

Karen is a fantastic freelance copywriter and a pleasure to work with.

She quickly grasped our requirements, house writing style and brand guidelines. She was a huge help when we re-wrote and created our new website.

She was an integral part of the team and worked exceptionally well with colleagues across the School. Several colleagues have gone on to commission her again to work with them on other projects. I thoroughly recommend Karen.