Technology copywriting
Most technical businesses have the same problem. They know exactly what they do and why it matters. But when it comes to explaining it to anyone outside the engineering team, the words either get too complicated or too vague. Customers don’t get it. Opportunities are missed.
I write technology content that fixes that. From cybersecurity and AI to aviation and engineering, I turn complex technical subjects into clear, compelling copy that connects with the people you’re trying to reach.
Turning complex tech into clear, compelling copy
From web copy and case studies to in-depth articles, I write content that:
- adds genuine personality and a human voice to complex, sometimes dry, tech subjects
- shows clearly how your tech products and services solve real problems for your customers
- bridges the gap between technical accuracy and plain English without dumbing down.
Injecting personality into your tech content
Think about the last piece of technical content that actually held your attention. Chances are, it spoke to you like a human being, not a technical manual.
That’s what I do. I write tech content that’s clear, conversational and accurate, pitched at exactly the right level for your audience, whether that’s engineers, business leaders or customers with little technical background.
No AI slop here. Just human-powered words that people want to read.
Technology copywriting services
As a specialist technology copywriter, I’ve written for global technology brands, engineering firms and growing tech businesses, including QinetiQ and Inmarsat. I can help with:
- Digital content: websites, landing pages, blogs and email campaigns
- Authority-building content: case studies, white papers, in-depth articles and annual reports
- Sales and marketing materials: brochures, presentations and award submissions
If you have a project in mind, book a call and let’s talk it through.
My copy makeover (before and after)
Here’s a short extract of web copy I put together for a tech client. The business was struggling to communicate its complex services to non-technical readers.
*Company name changed.
Original content from the client
Meteor Solutions was established in the year 1995 with a number of strategic goals in mind. To deliver a quality product, on time at a competitive price. To regularly review our systems to ensure continuous improvements can be made.
These values and goals still form the backbone of the Company today. The services and products that our client base require demands that we perform to the highest level throughout every contract to ensure that the process plant we service is returned to production at the earliest possible moment to ensure that throughput can return to its maximum performance level in the shortest possible time
Copy makeover
Meteor Solutions has more than 20 years’ experience in designing, manufacturing and installing high-precision pressure products for customers in the petrochemicals, power generation, oil and gas and subsea industries.
We apply our engineering expertise to bring you the highest-quality products – on time, every time. And we’re constantly developing new innovations to improve operational efficiency for our customers.
Our watchwords are quality, safety and reliability.
I'm proud to work as a technology copywriter for some great clients...
FTA: helping a nationally renowned flight school raise their profile
FTA wanted to attract new student pilots through content that felt human and inspiring rather than purely promotional. I wrote a series of blog posts and student success stories that brought the experience of learning to fly to life for prospective students.
A2Z Cloud: powering business success
As part of a long-running collaboration, I’ve written regular blog posts, case studies and SEO-friendly web content for A2Z Cloud. I’ve also drafted award submissions that have helped them win regional business awards.
Puma Engineering: precision thinking for a Hampshire engineering firm
Puma Engineering manufactures high-pressure, precision equipment for the oil, gas and petrochemical industries, serving clients including BP and ExxonMobil.
When they needed a major website refresh, I worked through the full site, turning dense technical content into clear, accessible copy that reflected the quality and precision of their work.
Haworth Castings: helping Hampshire engineers achieve top search rankings
My regular bi-monthly blogs have helped Haworth Castings claim page one Google rankings for many of their most important keywords.
Inmarsat: making satellite tech soar
Inmarsat, a world leader in satellite communications, needed a marketing brochure that would bring its aviation technology to a global audience of business leaders and industry decision-makers, many of whom were not technical experts. I wrote brochure content that made complex satellite technology clear and compelling without losing accuracy.
Clayton Herschel: bringing infrared tech to life
I produced marketing brochure content for Clayton Herschel, a world leader in infrared technology. The client was pleased enough with the results to bring me back to create further marketing materials for an international exhibition.
QinetiQ: marketing complex tech with clarity and impact
I helped this world-leading technology company launch their new blog series and create insightful content that achieved exceptional click-through rates.
What's involved in working with a technology copywriter?
We’ll start with a briefing call to take an in-depth look at your audience, objectives and key messages.
From there, I’ll build a clear understanding of your subject by reviewing your website and background material, and speaking to your technical experts. That gives me the context and detail I need to turn complex information into clear, engaging copy that works for your audience. Once the first draft is ready, I’ll share it with you for feedback. You’re welcome to suggest tweaks or comment. I want the messaging to be exactly right. We’ll refine it until you’re happy.
