Circles (Sodexo)

The project

I wrote a series of blog posts and a related email marketing campaign for Circles, which provides workplace concierge services for firms across the UK. Services include errand-running, travel planning and hotel/restaurant bookings. These services help employees find a better work-life balance and improve workplace productivity.

The blog posts, which covered topics such as employee wellbeing and mental health, were aimed at the technology, law, and financial services markets. 

Each piece explained the benefits of proactive wellbeing support while positioning Circles’ workplace concierge services as a practical solution.

The results

The email marketing delivered a higher open rate than Circles’ previous campaigns (up from 13.23% to 16.42%) and click-through rate (up from 0 to 9.09%).

These results were particularly impressive as recipients included both cold and warm audiences (i.e., those with no prior knowledge of Circles and those who had previously interacted with the brand).