I wrote a series of blogs and a targeted email marketing campaign for Circles, focusing on employee wellbeing, productivity and mental health for three key sectors: tech, law and financial services. Working from strategic briefs and topic angles, I turned insights into engaging, relevant content that spoke directly to the challenges and priorities of these audiences.
Each piece was crafted to strike the right balance between informative and relatable, helping readers see the value of proactive wellbeing support while naturally positioning Circles’ workplace concierge services as a practical solution.
The result was content that not only educated but also inspired engagement and interest in Circles’ services, helping to support their broader business goals
