The challenge
Humberts serves a wide variety of clients – from families seeking their dream home to investors managing commercial portfolios and landowners selling rural estates.
With a new brand identity, the team needed website content that spoke directly to these distinct audiences.
Having completed in-depth interviews with Humberts’ property experts across the UK, I crafted more than 50 pages of targeted content that captured their unique strengths. This included main landing pages on residential, rural and commercial property services, as well as team bios and local office pages.
The content was delivered to meet exceptionally short deadlines for the brand relaunch.
The outcome
Humberts’ Marketing Director was extremely pleased with the quality of the content and the prompt turnaround. She has since asked me for marketing support with several follow-on projects.
