Puma Engineering is a leading manufacturer of high-pressure precision equipment for the oil, gas and petrochemical industries. The firm serves global industry leaders such as BP and Exxon Mobil.
While Puma Engineering’s technical expertise was unquestionable, their website was difficult to navigate, with dense technical content that wasn’t serving visitors effectively.
The challenge
Partnering with marketing agency Blue Bee, I created new content for Puma Engineering’s website, helping to tell their story in a more compelling way. I started with thorough research, detailed interviews with the engineering team, and competitor research to understand how we could differentiate Puma Engineering’s services.
With the research complete, attention turned to the writing. Keeping the engineering team involved at every stage, I created content that explained complex projects and technologies in an easily digestible way for non-specialists.
Every page was crafted with SEO in mind, helping to raise Puma Engineering’s online visibility and bring their services to a wider audience.
The outcome
You can see what my client has to say about their new website and read sample copy below.
Read sample copy from this project
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