How I helped B&Q inspire 30,000 people to think green
The challenge
As one of Britain’s biggest retailers, B&Q wanted to spark conversations about environmental issues across their workforce. The challenge was how to achieve this in a fun, engaging way.
Working with a talented design team, we created B&Q’s first-ever eco magazine, packed with information on everything from home energy efficiency tips to B&Q’s forest-friendly products.
The outcome
The team from B&Q said the project exceeded their expectations, significantly raising the profile of sustainability initiatives across the business. It shows how the right words can turn complex topics into compelling stories that people actually want to read.
